- Benchmark ASINB0FTZ28GSS
- MarketplaceUS
- Category ID2412652011
- Analyzed Products
- Keywordgirls blouses, toddler girl blouse
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入。 新品整体只有14.29%赚钱，近端已经明显落入价格战和低差异化区；虽然用户预算500000 CNY表面上够做单个ASIN启动，但这笔钱只能覆盖前几个月的上架、物流和投放，不够改变这个市场的品牌壁垒和持续竞争压力。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入，用户预算够做单个链接的前期启动，但不够抵消这个市场的价格战和品牌壁垒。 市场里可见的可盈利新品比例只有2.94%，新上架产品里也只有10.00%能赚钱，已经接近高风险区；同时，新品牌新品盈利率只有50%，但样本里最强的赚钱案例几乎都来自大品牌，说明不是“有预算就能赢”，而是“有品牌力才可能赢”。
证据很硬：Amazon Essentials 的 B0FTZ28GSS 是当前最值得参考的正例，售价19.90美元，月销100件，月收入199,000，利润率19.97%，上架后 241 条评论，属于大品牌用联名、认证和审美包装打出来的高确定性样本；但同品牌的 B0FTZ68B8D 已经亏损，说明大牌也不是随便上新都能赢。 反过来看，小品牌里 LittleSpring 没有任何可确认盈利的新产品，9 个样本里盈利率为 0%，而且它的新款 B0GCM4MRKQ、B0GCMFNW2G 都是 3 条评论左右、仍然不赚钱，说明小商家在这个赛道里几乎没有真实成功案例可抄。再看产品结构，能卖得好的款式并不是普通基础款：B0FTZ28GSS 的优势是“联名背书+明显差异化设计+OEKO-TEX认证”，而像 Mud Kingdom 的 B08TBDNZVM 这类常规白色上衣、LittleSpring 的假两件常规款，都没有形成稳定赚钱能力。用户预算 500,000 CNY 可以覆盖部分单品前期投入，但对这种需要品牌、认证、审美和持续投放的市场来说，预算只是入场门票，不是胜算；如果没有大品牌资源，硬进大概率会被卷进低毛利和评论战。
短结论：不要进入。 大品牌如果非要做，只能抄 Amazon Essentials 这种联名+认证+差异化路线；小商家没有足够的真实成功样本，不应以 LittleSpring 这类老品牌或低评论常规款作为模板。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?80.00%New listing success rate (old brands):0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 二手/闲置童装平台上的同类女童上衣：常见更便宜，尺码选择也更灵活，适合只想短期穿着或快速补衣的家庭。
- 本地折扣童装清仓款/门店尾货：通常比品牌新款更便宜，且可现场摸面料、当场试穿，减少网购退换成本。
- 无品牌纯棉基础款女童上衣/衬衫：放弃装饰细节后价格更低、搭配更容易，适合学校日常或内搭场景。
- 可调节背带裙/连衣裙叠穿组合：用一件更通用的下装或连衣裙替代“特定款上衣”，覆盖更多场合，减少单品购买数量。
- 短袖/长袖打底衫 + 小配饰（领结、发饰、胸针）组合：用更基础的上衣搭配低成本配饰，做出类似“可爱/精致感”，比直接买带褶边、彼得潘领的成品更省钱。
- 超市/大众零售自有品牌童装：通常补货稳定、购买门槛低、退换更方便，且价格往往低于设计感较强的联名款。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是适合进入的市场：整体明显偏向低利润、强同质化，而且近端新品几乎全军覆没。 现有数据里，市场可识别产品的盈利率只有2.94%，新品盈利率也只有10.00%，属于高风险低回报；同时近一年新品多数在10%以下利润带，已经进入价格战区。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):$1,990.00(100pcs/month)B0FTZ28GSS (4.7/5 (241 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsLittleSpring
Recent Monthly Revenue (USD):-(-)B0C3VFMZ6T (4.6/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0C3VBJGLC (4.6/5 (21 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GCM4MRKQ (5/5 (3 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 联名款，辨识度高
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- 浅蓝+花卉拼配，清新甜美
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- 彼得潘领和荷叶袖更吸睛
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- 双件装，图片展示信息更丰富
B0FTZ28GSS (4.7/5 (241 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 纯白蕾丝抽皱，和其他款差异最大
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- 整体极简、正式感强
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- 适合保守穿搭人群
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- 上身图像对比度高，容易被点击
B08TBDNZVM (3.4/5 (49 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，核心原因是新产品几乎没有赚钱空间，而且新进入者成功率太低。 现有数据里，全部可识别利润的产品只有2.94%赚钱；新发布产品里也只有10.00%赚钱，而新产品成功率仅14.29%，失败率高达85.71%，这已经是明显的高风险市场，不适合大品牌或小商家贸然进入。
证据很直接：利润分布几乎被低利润和不可判断样本吞没。 新产品里，10%~20%利润只有1个，占10.00%；20%~30%利润只有4个，占40.00%，但这里很多其实是“未成功/未验证”样本，不是稳定赚钱案例。更关键的是，2025年有5个新产品直接失败，2026年又出现1个已确认亏损、1个已确认盈利、3个仍未证明成功，说明市场不是在向上走，而是在快速堆积失败。Amazon Essentials 的 B0FTZ28GSS 是唯一清晰的成功样本：售价19.9美元，月销100件，月营收1990美元，月利润397.41美元，前期投入3544.21美元，利润率19.97%，但它的成功不是“低门槛小商家模型”，而是典型的大品牌打法；同品牌的 B0FTZ68B8D 直接亏损，说明就算是大品牌也不是稳赢。旧品牌里 LittleSpring、Haloumoning、Arshiner、Magic Park 都出现新产品失败，且 LittleSpring 的两个老产品样本虽有17.51%和22.35%利润率，但销量并未证明可复制到新进入者身上，不能当作小商家成功案例。
结论很明确：不要进入。 对大品牌来说，虽然资金500000 CNY 看起来够覆盖单个ASIN的早期投入，但这类市场需要更强品牌力、持续投放和更高试错成本；对小商家来说，没有看到任何“低于300评论、真实且可复制”的稳定成功样本，反而看到的是失败和大品牌占位。当前最值得跟的只有 Amazon Essentials 的 B0FTZ28GSS，但这更像是品牌力驱动的样板，不是小商家的入场模板。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FTZ28GSSAmazon Essentials2026-04-19Yes$19.9100pcs$1990.019.97%$397.41Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTZ28GSSAmazon Essentials2026-04-19Yes$19.9100pcs$1990.019.97%$397.41#New Product Success Rates
Listing这个市场不值得进入：它已经接近价格战区，且对新卖家并不友好。 现有样本里，整体可判定为赚钱的产品只有2.94%，新品里也只有10.00%能赚钱；老品牌新品则是100%亏损，新品牌新品也只有50%成功，而且真正赚钱的只有 Amazon Essentials 的 B0FTZ28GSS 这一条，说明成功高度集中、复制空间很小。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
LittleSpringArshinerHaloumoningAmazon EssentialsMagic Park#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入价格战高风险区。 新品整体盈利率只有2.94%，新发布产品里只有10.00%能赚钱，而最近一批新品牌/新发布里，真正能站住脚的几乎只有 Amazon Essentials 这一类大品牌，说明市场不是给小卖家留空间，而是靠品牌力和更重的投放在硬拼。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 1 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 1 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FTZ28GSS (4.7/5 (241 Reviews))Amazon Essentials x Sofia Grainge Girls' Cotton Short Sleeve Blouses with Ruffles, Pack of 2, Light Blue/Bouquets, 2T
This listing is deemed profitablePrice (USD)$19.90Released TypeNew Release (2026-04-19)Brand is a new entry in this marketSize and Weight27.6 x 18.0 x 4.9 cm, 118.00gProfitable Factors
Based on old ASINUnique appearance designEstablished brand with longevityDesign & Appearance
浅蓝色与花卉印花拼配，整体更偏清新甜美风, 双件装搭配彼得潘领、荷叶袖和刺绣边细节，辨识度高Key Buying Motive
Sofia Grainge 联名带来更强审美与品牌背书，同时采用100%棉双层针织、OEKO-TEX认证和后背按扣，兼顾舒适与安全性Target Customers
偏好高质感、甜美元素和联名款式的幼童女孩家长Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,990.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight16.37% / 19.97%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.44% / 10.05%Peak / Non PeakSales & BSR Performance