
这个市场不建议进入,已经是明显的品牌主导型拥挤市场,小商家和大品牌都不占优。 近期开新产品的盈利率只有36%,失败率64%;虽然表面看有27%~29%的利润空间,但真正跑出来的几乎都集中在 Touchland 这类强品牌手里,不是普通新卖家能稳定复制的机会。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经偏饱和,且对小商家不友好。 现有数据里新品牌/新上架产品并没有形成低门槛机会,反而更像是“品牌力驱动的存量争夺”;你的 50 万 CNY 预算能覆盖少数单品的前期铺货,但对需要长期品牌、研发和认证投入的打法明显不够。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不适合进入,已经进入价格战/挤压战区,不管大品牌还是小商家都不建议推进。 新品牌新上架的盈利率只有42.86%,未盈利率高达57.14%,而且新品利润区间虽然看起来有27%~29%,但真正能跑出来的主要是靠品牌势能和差异化包装,不是普通卖家能直接复制的稳定机会。
这个市场不适合进入:新产品里可确认盈利的只占 36%(9/25),而且近期新上架里 亏损/不达标 64%(16/25);更关键的是,真正能代表“小卖家”的成功案例几乎没有,能跑出来的主要是 Touchland、NYX PROFESSIONAL MAKEUP 这种品牌力很强的玩家,市场明显不是靠普通小卖家单打独斗就能赢的环境。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DWC889LR | Touchland | 2025-07-30 | Yes | C$28.0 | 400pcs | C$11200.0 | 27.76% | C$3109.12 |
![]() | B008U2X1KG | The Body Shop | 2012-11-03 | Yes | C$46.93 | 100pcs | C$4693.0 | 37.05% | C$1738.76 |
![]() | B000NI0V62 | The Body Shop | 2012-09-03 | Yes | C$26.58 | 200pcs | C$5316.0 | 27.65% | C$1469.88 |
![]() | B095DDZG7V | Moroccanoil | 2021-07-10 | Yes | C$25.0 | 200pcs | C$5000.0 | 27.84% | C$1392.0 |
![]() | B008BWGFIA | The Body Shop | 2013-06-11 | Yes | C$25.84 | 200pcs | C$5168.0 | 25.35% | C$1310.09 |
![]() | B09V1RMFTP | Victoria's Secret | 2022-03-31 | Yes | C$25.69 | 200pcs | C$5138.0 | 22.82% | C$1172.5 |
![]() | B07JRG42D9 | Victoria's Secret | 2019-08-21 | Yes | C$28.79 | 100pcs | C$2879.0 | 28.32% | C$815.34 |
![]() | B0DWBRB25K | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.75% | C$777.0 |
![]() | B0DWC5MLCN | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.74% | C$776.72 |
![]() | B0DWBY1L9W | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.74% | C$776.72 |
![]() | B0DWC2LK4D | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.73% | C$776.44 |
![]() | B0DWC1JF7F | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.73% | C$776.44 |
![]() | B0DWC1RDS6 | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.72% | C$776.16 |
![]() | B008BWIQM8 | The Body Shop | 2014-08-13 | Yes | C$25.44 | 100pcs | C$2544.0 | 24.54% | C$624.3 |
![]() | B07K7VMFZX | Victoria's Secret | 2019-02-11 | Yes | C$26.52 | 100pcs | C$2652.0 | 23.16% | C$614.21 |
![]() | B0D9MCWHVN | Victoria's Secret | 2025-04-22 | Yes | C$26.51 | 100pcs | C$2651.0 | 22.84% | C$605.49 |
![]() | B008BWJD70 | The Body Shop | 2014-08-13 | Yes | C$23.99 | 100pcs | C$2399.0 | 22.83% | C$547.7 |
![]() | B008EOQRCE | The Body Shop | 2014-08-10 | Yes | C$22.38 | 100pcs | C$2238.0 | 20.82% | C$465.96 |
![]() | B0DWBLVD7L | Touchland | 2025-07-30 | Yes | C$28.0 | 50pcs | C$1400.0 | 27.74% | C$388.36 |
![]() | B008GXH1CI | The Body Shop | 2014-08-13 | Yes | C$25.77 | 50pcs | C$1288.5 | 24.86% | C$320.33 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0DWC889LR | Touchland | 2025-07-30 | Yes | C$28.0 | 400pcs | C$11200.0 | 27.76% | C$3109.12 |
![]() | B0DWBRB25K | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.75% | C$777.0 |
![]() | B0DWC5MLCN | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.74% | C$776.72 |
![]() | B0DWBY1L9W | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.74% | C$776.72 |
![]() | B0DWC2LK4D | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.73% | C$776.44 |
![]() | B0DWC1JF7F | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.73% | C$776.44 |
![]() | B0DWC1RDS6 | Touchland | 2025-07-30 | Yes | C$28.0 | 100pcs | C$2800.0 | 27.72% | C$776.16 |
![]() | B0DWBLVD7L | Touchland | 2025-07-30 | Yes | C$28.0 | 50pcs | C$1400.0 | 27.74% | C$388.36 |
![]() | B0GRK8BWT8 | NYX PROFESSIONAL MAKEUP | 2026-04-14 | Yes | C$22.84 | 50pcs | C$1142.0 | 22.41% | C$255.93 |
这个市场不值得进入,已经接近价格战区且明显偏向大品牌主导。 近期开新成功率只有36.00%,失败率64.00%;新品牌里真正盈利的新发布也只有42.86%,但这几乎都被 Touchland 一家吃掉,不是可复制的中小品牌机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入明显的高风险/接近过热状态。 近一年新品牌释放出来的新品里,成功率只有42.86%,失败率57.14%;更关键的是,最近月份里几乎都是失败多于成功,2026年6月出现4个失败、0个成功,2026年4月是1个成功、3个失败,说明竞争正在变难而不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 8 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |