
结论很明确:这个市场不适合进入,已经处在明显的价格战和高失败率区间。 样本里新品牌新上架成功率只有4.76%,按全部新发布产品算也只有3.33%;同时,进入时间越靠后,盈利样本几乎没有新增,说明不是机会在变大,而是竞争在继续变硬。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是一个适合现在进入的市场。 你的预算 50万 CNY 只能覆盖少量单品前期投入,但市场已经明显走向价格战和超低成功率,新品牌进去大概率先亏钱。
Alternative solutions may pose a risk to your investment in certain markets.
这不是一个值得进入的市场:已经进入价格战/饱和警戒区,新品牌成功率极低。 现在能看到的结果很清楚——市场里可识别的新品牌新上架成功率只有 4.76%,而新品牌新上架失败率高达 95.24%;同时,市场整体可识别盈利产品比例只有 3.81%,这已经是典型的低利润、强竞争环境。
这个市场不值得进入:整体已经明显偏向低利润和强竞争,且新品牌几乎只有在“差异化+老链接借力”下才勉强能跑出来。 以当前样本看,能稳定赚钱的产品非常少,低于10%利润的产品占比很高,典型的价格战信号已经很强;对小商家来说,靠常规款硬打基本没有胜算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FPM4VN67 | Lericttor | 2025-09-04 | Yes | C$25.84 | 200pcs | C$5168.0 | 16.18% | C$836.19 |
![]() | B0DZCSGB19 | Mrsdry | 2025-03-05 | Yes | C$24.3 | 200pcs | C$4860.0 | 13.76% | C$668.74 |
![]() | B0DGQ5XBSN | Tocelffe | 2024-09-11 | Yes | C$25.38 | 50pcs | C$1269.0 | 13.81% | C$175.25 |
![]() | B0DZ295MF8 | Tocelffe | 2025-03-03 | Yes | C$18.01 | 50pcs | C$900.5 | 10.39% | C$93.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPM4VN67 | Lericttor | 2025-09-04 | Yes | C$25.84 | 200pcs | C$5168.0 | 16.18% | C$836.19 |
这个市场不适合进入,尤其对小品牌和新品牌都不成立。 新品成功率只有3.33%,市场里几乎是失败主导;而真正赚钱的新品只有Lericttor的B0FPM4VN67这一条样本,其他新品牌几乎全军覆没,说明这里不是机会市场,而是高强度价格和流量绞杀区。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已接近/进入饱和与价格战区。核心故事很清楚:最近新品牌持续进场,但绝大多数新上架都没跑出来,盈利面只有3.81%,新上架盈利比例只有3.33%;更关键的是,2025年8月到2026年2月集中出现大量新产品,但大多落在不盈利区,说明竞争不是在变好,而是在变硬、变卷。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 20 |
| 2026 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |