
这个市场不值得进入,结论很明确:新品牌几乎没有跑通,整体已经被老品牌和价格竞争锁死。你如果是小商家,不要进;如果是大品牌,只有带着明显产品升级、渠道优势和更高预算才有机会,但也不是高胜率赛道。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入。你的预算500,000 CNY本身够做单个ASIN的前期投放,但市场已经明显偏向价格战和老品牌碾压,新品牌成功率太低。
从数据看,市场可见盈利产品只有21.59%,新品盈利率只有16.67%,但新品牌新品盈利率是0%,新品牌新品非盈利率是100%;反过来,老品牌新品盈利率18.18%,老品牌新品非盈利率81.82%,说明真正能活下来的主要还是老品牌。更关键的是,市场里已经出现大量老品牌持续占位,且你的可见样本里至少有DRMODE、BEZOX、FERYES这类成熟品牌在跑,QTVIM作为新品牌虽然上架了C$35.31的新品B0G13Q3ZX3,表面利润率32.87%,但销量不可验证、当前是无效销售,说明高毛利并不等于能卖动;这不是一个适合小品牌硬闯的市场。价格层面也很危险:多数可见新品利润率集中在15.51%到31.28%,而低利润/不盈利产品非常多,已经是明显的高竞争区。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,属于高风险价格战市场。 已知样本里,新品牌新上架的盈利率是0%,而新品牌新上架的亏损率是100%;同时,老品牌新上架的盈利率只有18.18%,亏损率高达81.82%,说明新品进入后大概率先撞上强竞争和利润挤压,不是适合小品牌硬闯的赛道。
这个市场不值得进入:已经明显拥挤,而且正在走向低利润内卷。 新品利润表现很差,真正能赚钱的基本不是新小品牌,而是老品牌在换款/延伸款上吃品牌和结构优势;小商家如果没有明显功能差异和额外推广预算,成功率很低。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0C24K5JPV | BEZOX | 2023-08-31 | Yes | C$19.9 | 200pcs | C$3980.0 | 28.47% | C$1133.11 |
![]() | B0CYSVMNV3 | DRMODE | 2024-05-01 | Yes | C$14.98 | 600pcs | C$8988.0 | 10.85% | C$975.2 |
![]() | B0C3G5F69M | DRMODE | 2023-05-16 | Yes | C$13.61 | 300pcs | C$4083.0 | 22.95% | C$937.05 |
![]() | B0GJ5GCX18 | FERYES | 2026-01-22 | Yes | C$32.25 | 50pcs | C$1612.5 | 36.29% | C$585.18 |
![]() | B0F1CH6L3W | DRMODE | 2025-03-07 | Yes | C$14.98 | 200pcs | C$2996.0 | 18.98% | C$568.65 |
![]() | B0DRRDKMZ4 | FERYES | 2025-01-07 | Yes | C$27.76 | 50pcs | C$1388.0 | 32.79% | C$455.13 |
![]() | B0D7M9Q3MD | Baluca | 2024-06-22 | Yes | C$24.42 | 50pcs | C$1221.0 | 32.04% | C$391.21 |
![]() | B0CFL5Y9MC | FERYES | 2023-08-15 | Yes | C$13.99 | 100pcs | C$1399.0 | 23.73% | C$331.99 |
![]() | B0D6VSS2MT | BEZOX | 2024-07-12 | Yes | C$19.99 | 50pcs | C$999.5 | 28.47% | C$284.56 |
![]() | B0FS1H1V5L | DRMODE | 2025-09-22 | Yes | C$20.04 | 50pcs | C$1002.0 | 24.64% | C$246.9 |
![]() | B0C24N88M3 | BEZOX | 2023-05-17 | Yes | C$17.83 | 50pcs | C$891.5 | 25.76% | C$229.66 |
![]() | B08R34GFYB | FERYES | 2021-05-30 | Yes | C$18.03 | 50pcs | C$901.5 | 25.37% | C$228.72 |
![]() | B0C6Q26X98 | BEZOX | 2023-07-10 | Yes | C$19.93 | 50pcs | C$996.5 | 20.95% | C$208.77 |
![]() | B0F29C2NRW | BEZOX | 2025-03-24 | Yes | C$19.8 | 50pcs | C$990.0 | 18.8% | C$186.12 |
![]() | B0D4Y8S2K7 | EBEWANLI | 2024-05-29 | Yes | C$13.6 | 50pcs | C$680.0 | 23.16% | C$157.49 |
![]() | B0CNRLXGMH | GJNL | 2024-01-06 | Yes | C$18.83 | 50pcs | C$941.5 | 16.07% | C$151.3 |
![]() | B0CM66MW1B | FERYES | 2023-10-31 | Yes | C$18.99 | 40pcs | C$759.6 | 18.6% | C$141.29 |
![]() | B0C713M17Q | VOGARB | 2023-06-13 | Yes | C$15.58 | 30pcs | C$467.4 | 21.65% | C$101.2 |
![]() | B0CWN9PDG1 | FUMAX | 2024-04-18 | Yes | C$18.31 | 20pcs | C$366.2 | 15.3% | C$56.03 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GJ5GCX18 | FERYES | 2026-01-22 | Yes | C$32.25 | 50pcs | C$1612.5 | 36.29% | C$585.18 |
![]() | B0FS1H1V5L | DRMODE | 2025-09-22 | Yes | C$20.04 | 50pcs | C$1002.0 | 24.64% | C$246.9 |
这个市场不适合进入:新品牌几乎没有真正成功样本,老品牌正在主导,且失败率明显高于成功率。 现有数据里,新品整体可盈利比例只有16.67%,总体可盈利产品占比也只有21.59%;更关键的是,新品牌的新发布产品成功率为0%,而新品牌的新发布失败率是100%,这说明对真正的新卖家来说,市场门槛很高,不是一个适合稳妥切入的赛道。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经偏向价格战和存量厮杀。 近期香港/加拿大站这类新品表现很弱,新品牌几乎没有真正跑通的案例,增长也不是在扩张,而是在缩窄。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |