- Benchmark ASINB0FFJY4MW7
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordwomen's sneakers, running shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不适合进场，尤其不适合小商家。 目前不是健康增长型市场，而是被品牌力和高投入新品占位的市场；你有50万人民币预算，够做单个ASIN的启动，但不够复制这里真正能跑出来的成功路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是一个适合入场的市场：用户预算500,000 CNY看起来够做单个ASIN的前期启动，但市场已经明显偏紧，且新入场的成败各50%，没有形成可复制的低风险路径。 目前能看到的唯一盈利新产品是 Amazon Essentials 的 B0FFJY4MW7，月销100件、月营收263,700美元、毛利率24.64%，但它靠的是联名话题、品牌力和差异化外观；另一个新产品 B0GDFKFGPR 直接失败，说明不是“有钱就能赢”，而是强品牌/强话题才更容易吃到结果。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 家居套装/睡衣分开购买：例如单独买一件长袖打底上衣或基础睡裤，通常比成套睡衣更便宜，也更容易按尺码分别搭配，适合预算敏感或身材比例特殊的人群。
- T恤+运动短裤/休闲短裤：如果用户主要看重舒适和透气，这类单品更容易在超市、折扣店或电商低价买到，日常穿着和睡眠场景都能覆盖。
- 基础款莫代尔/棉混纺内搭：比带联名溢价的睡衣套装更省钱，面料触感接近，且款式更百搭，适合只追求柔软度和轻薄感的用户。
- 旧款/清仓睡衣套装：同类品牌的上一季颜色或非联名款往往折扣更大，功能差异不明显，但价格更低，属于更稳妥的替代方案。
- 二手或近新睡衣套装：在本地二手平台、转售平台或品牌二级市场上更容易找到低价同类产品，适合只需要穿着舒适、不特别在意新品的人。
- 分体式哺乳/居家服：如果用户同时考虑产后、居家或夜间哺乳便利性，这类产品在穿脱和使用上更灵活，实际使用成本也可能更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不建议进入：样本里只有 2 个可判断新品，盈利/不盈利各 1 个，表面成功率 50%，但这不是可复制的健康市场，而是靠大品牌联名和品牌力撑起来的高门槛市场。对小商家来说，数据没有给出真正的低门槛成功路径；对大品牌来说，能做，但需要明显高投入和强品牌资源。
Least investment in new productsMost investment in new productsNew products with Highest revenueAmazon Essentials
Recent Monthly Revenue (USD):$2,637.00(100pcs/month)B0FFJY4MW7 (4.6/5 (430 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FFJY4MW7 (4.6/5 (430 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0GDFKFGPRBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：当前样本里只有2个新发布产品，盈利和不盈利各1个，成功率只有50%，但更关键的是高利润并不来自普通小卖家，而是 Amazon Essentials 这种旧品牌/强品牌背书的联名款。 这说明市场不是靠“低投入、低门槛”就能复制成功，普通小卖家没有清晰的可复制胜利路径，贸然进入风险很高。
证据很直接：高利润款 B0FFJY4MW7（Amazon Essentials）售价约26.37美元，利润率24.6%，月销100件，近月营收2637美元，且早期投入约20263.24美元，其中广告就约4551.12美元；而失败款 B0GDFKFGPR 同品牌、同系列，直接成了不盈利样本。 这不是“新品牌靠差异化轻松赚钱”的市场，而是“品牌力+联名话题+持续投放”才能跑出来的市场；同时，近一年/近月的发布节奏只有这两条记录，没有看到新品牌大量涌入，但也没有出现足够多的真正小品牌成功案例，所以不能把它当作适合小商家切入的机会。市场总利润分布也只有一个产品落在20%~30%利润带，另一个落在其他，说明可验证的高质量成功样本极少，缺乏可复制性。
结论：大品牌有机会，小商家不适合；你当前500000元人民币预算看起来够做单品启动，但不够覆盖这类联名、品牌和持续投放所需要的长期成本。 可跟随的标杆只有 Amazon Essentials 的成功款 B0FFJY4MW7；B0GDFKFGPR 应视为反面案例。建议：不要进场。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FFJY4MW7Amazon Essentials2025-10-06Yes$26.37100pcs$2637.024.64%$649.76Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FFJY4MW7Amazon Essentials2025-10-06Yes$26.37100pcs$2637.024.64%$649.76#New Product Success Rates
Listing这个市场不适合进入：当前样本里只有2个新上架产品，盈利率50%，但真正能赚钱的只有 Amazon Essentials 的 B0FFJY4MW7，且它靠的是大品牌势能+旧款改良+联名话题，不是普通小品牌可复制的路径；另一个 B0GDFKFGPR 直接失败，说明同类基础款已经很难靠常规卖点跑通。更关键的是，市场信号并不支持小品牌自然成功，反而更像是被强势品牌和高投入新品占位的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不适合进入，尤其已经出现明显的高风险信号：新品进入几乎只剩下 2 个样本，且只有 1 个盈利、1 个亏损，最近新入场成功率只有 50%，但样本太小，不能当成健康市场；真正值得警惕的是，近一年和近几个月的新品牌进入几乎没有扩张，说明不是增长机会，而是门槛很高、竞争在挤压。
从证据看，能站得住脚的成功案例只有 Amazon Essentials 的 B0FFJY4MW7：售价 26.37 美元，月销 100，月营收 2637 美元，利润率 24.6%，前三个月平均销量 300，早期投入约 20263.24 美元，其中广告就占 4551.12 美元；它能赢，靠的是品牌力 + 联名话题 + 既有链接基础 + 设计差异。但同品牌的 B0GDFKFGPR 直接失败，还是同系列基础款，说明这类产品不是“做出来就能卖”，而是必须靠品牌势能和额外营销/内容投入去托举；这对新进入者是坏信号。你给的预算 50 万元看起来够做一个单品，但在这个市场里，单靠这笔钱做基础铺货不够，因为成功案例已经显示出需要额外品牌和推广成本；同时，利润分布里只有 1 个样本落在 20%~30% 区间，1 个甚至被归到“其他”，没有形成稳定的高利润池，不能算低门槛市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 1 0 0 1 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 1 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FFJY4MW7 (4.6/5 (430 Reviews))Amazon Essentials x Sofia Grainge Women's Long Sleeve Henley Pajama Set, Navy, Medium
This listing is deemed profitablePrice (USD)$26.37Released TypeNew Release (2025-10-06)Brand is a new entry in this marketSize and Weight27.9 x 22.9 x 5.1 cm, 454.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
深海军蓝配色，偏高端、耐看，适合家居睡衣场景。, 与普通基础睡衣相比，采用亨利领三粒扣+长袖长裤的套装结构，整体更像联名款家居服。Key Buying Motive
Sofia Grainge 联名加持，结合莫代尔面料的柔软、透气和轻微弹力，兼顾舒适与品牌话题性。Target Customers
偏好联名款、重视面料手感与居家舒适度的女性睡衣消费者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,637.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.35% / 24.64%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.32% / 14.62%Peak / Non PeakSales & BSR Performance