- Benchmark ASINB0FS2FHQML
- MarketplaceUS
- Category ID121177981011
- Analyzed Products
- Keywordrunning shoes
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 目前看到的不是蓝海，而是一个靠少数差异化款式撑起来、普通基础款很难活下去的市场；新品牌成功率只有50%，但样本只有2个新产品，不能说明机会稳定，反而说明一旦同质化就很容易直接失速。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing这不是适合进入的市场。你的 50万人民币预算表面上能覆盖单个ASIN的前期上架，但按现有样本看，盈利只集中在少数做出明显差异化的款式；市场里可识别的盈利率只有50%，新上架里也是50%，而且样本里既有 17.52% 毛利的盈利款 B0FS2FHQML，也有完全跑不动的 B0FSFY7CWX，说明不是“低投入就能普遍赚钱”的环境。
对大品牌来说，这个市场只有在能做出明显款式差异和品牌心智时才有机会；可参考的案例是 Amazon Essentials 的 B0FS2FHQML，售价 20.26 美元，月销约100件，月收入约2026美元，最新66条评价，利润率 17.52%，卖点是“暗酒红班达纳图案 + 宽松休闲版型”，它靠的是明显外观差异，而不是通用基础款。相反，B0FSFY7CWX 走的是基础宽松亚麻衬衫思路，直接失败，说明这个赛道对同质化很不友好。对小商家来说，也没有看到真正的“小品牌成功样本”；旧品牌和大资源品牌不应当被当作小商家的成功模板。按你的规则，这类市场一旦大量品牌涌入、又靠压价和强营销竞争，就应该直接判定为高风险，不建议进入。**
结论很直接：不要进。 如果硬要做，大品牌只能跟 B0FS2FHQML 这种“强差异化款”学；小商家目前没有足够可靠的真成功样本可抄，B0FSFY7CWX 这种基础款应避免。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):50.00%Which new brands have these successful new listings?Alternatives- 其他轻薄夏季短袖衬衫（棉质/速干面料、非亚麻混纺）：通常更便宜、尺码和颜色选择更多，购买门槛更低。
- 基本款纯色T恤或POLO衫：在休闲穿搭场景中更通用，价格往往更低，也更容易与现有下装搭配。
- 二手/折扣平台上的同类夏季衬衫：如果用户只是为了季节性使用，二手或清仓商品通常能显著降低成本。
- 可机洗的薄款人造纤维衬衫：更易打理、抗皱性更好，适合不想花时间熨烫和护理的人群。
- 现有衣橱的叠穿方案（开衫/薄外套+基础内搭）：在不买新上衣的情况下，也能实现类似的轻松休闲风格。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：目前看到的是低样本下的“新品牌两极分化”，不是可复制的蓝海。 现有证据只有 1 个新品牌 Amazon Essentials 的案例，且新产品成功率 50%、失败率 50%，样本太小，不能证明市场有稳定机会；更关键的是，失败款已出现，新品牌并没有形成持续正反馈，说明进入后很容易踩空。
Least investment in new productsNew products with Highest revenueMost investment in new productsAmazon Essentials
Recent Monthly Revenue (USD):$2,026.00(100pcs/month)B0FS2FHQML (4.4/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- Product features and designs are too common without differentiation
B0FS2FHQML (4.4/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- Product features and designs are too common without differentiation
B0FSFY7CWXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场。 目前样本里只有2个新产品，利润产品和亏损产品各占50%，但真正能撑起生意的是 B0FS2FHQML：售价$20.26，月销100件，月营收$2,026，利润率17.5%，早期投入约$4,286；而另一个 B0FSFY7CWX 直接是亏损/无销售，说明同类产品很容易做成“有货卖不动”的局面。
Profitability difficultyUnknown - Insufficient New ReleasesAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FS2FHQMLAmazon Essentials2026-05-04Yes$20.26100pcs$2026.017.52%$354.96Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FS2FHQMLAmazon Essentials2026-05-04Yes$20.26100pcs$2026.017.52%$354.96#New Product Success Rates
Listing结论很明确：这个市场不适合进入。 核心原因不是“有没有机会”，而是样本里真正能跑出来的只有少数靠差异化设计的产品，另一条新产品直接失败；在当前数据里，市场更像是靠少量强势新品牌/强势旧品牌抢占，而不是给普通新卖家留下稳定空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Amazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Amazon Essentials#Success Rate by Entry Time
Listing这个市场不值得进入。 目前看到的是典型的早期价格战信号：新品牌只有1个，近两条新发布里1条盈利、1条不盈利，成功率只有50%，而且样本极小，不能证明市场成熟；更关键的是，真正能跑通的只有 Amazon Essentials 的单个款式，说明胜出更像是靠品牌势能和差异化设计，不是一个对小卖家友好的开放市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FS2FHQML (4.4/5 (66 Reviews))Amazon Essentials Men's Relaxed-Fit Short Sleeve Linen Blend Shirt, Dark Maroon Bandana Pattern, X-Large
This listing is deemed profitablePrice (USD)$20.26Released TypeNew Release (2026-05-04)Brand is a new entry in this marketSize and Weight35.5 x 27.1 x 3.0 cm, 278.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
暗酒红色班达纳图案，视觉识别度高，区别于常见纯色或基础条纹衬衫, 班达纳印花 + 宽松短袖休闲版型，偏度假/海滩风，和普通基础款衬衫区分明显Key Buying Motive
宽松剪裁、亚麻棉混纺、按钮领和圆下摆，兼顾透气感与休闲搭配场景Target Customers
偏好夏季度假风、海滩出行或轻休闲穿搭的男性消费者Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,026.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.55% / 17.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.99% / 5.97%Peak / Non PeakSales & BSR Performance