- Benchmark ASINB0FFJY4MW7
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordwomen jumpsuit, womens one piece outfit, long sleeve jumpsuit, casual lounge jumpsuit, wide leg romper women
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很直接：已经明显是老品牌主导、低容错的高压竞争盘，小商家不适合硬闯，大品牌也只有在重投放、重设计、重品牌的前提下才有可能。 用户预算50万人民币虽然足够覆盖少数单品的前期铺货、物流和投放，但它只能解决“进场”，解决不了“打赢”；在这个市场里，真正赚钱的主要是旧品牌和带明显差异化的新款，普通新品牌很难复制。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，尤其不适合小商家。 用户预算500,000 CNY足以覆盖少数单品的前期铺货与投放，但这并不能改变市场本身的结构：新品牌里几乎没有真正跑通的成功案例，反而是大量新品直接失活，说明这是一个高竞争、强内卷的市场。
Early sourcing + logistics + marketing budget (USD)$5,747.43 - $5,747.43Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?27.63%New listing success rate (old brands):14.29%New listing success rate (new brands):10.91%Which new brands have these successful new listings?Which old brands have these successful new listings?Alternatives- 高腰阔腿长裤 + 基础上衣：比连体裤更便宜、尺码更好调整，穿脱和如厕更方便，适合想要“one piece效果”但不想被版型限制的用户。
- 背带短裤/背带长裤：保留休闲一体感，但比长袖或长款连体裤更轻便，适合度假、居家和日常出门，且更容易叠穿。
- 连体短裤（romper）/吊带短裤套装：相较长袖阔腿连体裤更凉快、价格通常更低，适合夏季和海边场景，也更适合不想穿得太正式的人。
- 针织或棉质两件套家居套装：视觉上同样有“整体搭配感”，但单品可拆分复用，穿着门槛更低，适合居家、通勤和短途外出。
- 宽松长裙裤/裙裤：比整件连体服更容易穿脱，活动自由度高，同时兼顾休闲和遮肉需求，用户接受度通常更高。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是值得进入的市场：新品牌新上架成功率只有11.84%，而新品牌新上架非盈利率高达89.09%；同时市场里已有大量老品牌在新上架中占到27.63%，明显是老品牌主导、竞争非常硬的盘子。 你能看到的盈利空间主要被Dokotoo这类老品牌吃掉，新品牌里真正能跑通的只剩BLENCOT这种靠“孕期/产后功能差异”切进去的少数案例；如果你没有明确功能创新和足够投放，这个市场不适合进，尤其不适合小商家硬碰。
New products with Highest revenueBLENCOT
Recent Monthly Revenue (USD):$2,498.00(100pcs/month)B0G1MCQZH2 (4.4/5 (200 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,490.00(100pcs/month)B0GDXY99GT (4.4/5 (200 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableRecent Monthly Revenue (USD):$2,482.00(100pcs/month)B0GDXXJ6P8 (4.4/5 (207 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsDokotoo
Recent Monthly Revenue (USD):$6,242.00(200pcs/month)B0GD6B1PMM (4.2/5 (5403 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,042.00(200pcs/month)B0CPLD9XZL (4.5/5 (4140 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,938.00(200pcs/month)B0DK3G6H5R (4.2/5 (873 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsNfsion
Recent Monthly Revenue (USD):-(-)B0GSJM1Z7W (4.6/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSJL7G1V (4.5/5 (38 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GSJRDV5Y (4.5/5 (34 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 孕妇专用，高腰弹力版型很明确
- |
- 罗纹质感与普通休闲连体裤差异大
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- 适合孕期到产后，目标人群更细分
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- 方领无袖阔腿，舒适又显身形
B0G1M7XLYW (4.4/5 (198 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 家居睡衣套装，功能和连体裤完全不同
- |
- 海军蓝+亨利领，整体更有静奢感
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- 莫代尔面料，主打柔软亲肤
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- 联名款+成套设计，更容易吸引点击
B0FFJY4MW7 (4.6/5 (430 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场。 新品盈利率只有11.84%，但可见的盈利带几乎都挤在20%~40%，而且低于10%的产品几乎为零，说明这里不是“低门槛高利润”，而是被少数强品牌和高投入玩法控制的高压竞争区；按你给的标准，这种环境对大品牌和小生意都不友好，尤其不该贸然进场。
证据很直接：市场里新进入品牌的盈利率只有1091%，未盈利新进入品牌高达8909%，老品牌新产品的盈利率却有1429%，说明能活下来的主要不是普通新手，而是更强的旧品牌或带品牌力的玩家。 代表性成功样本是 Amazon Essentials 的 B0FFJY4MW7，靠联名背书、面料升级和版型差异化做到24.64%利润率，月销100、月收入2637美元；Dokotoo 作为老品牌，98个产品里48个盈利，成功率48.98%，总预算约12495.77、月收入158655、月销量5925，明显是靠品牌规模和持续投放撑出来的，不是小商家可轻易复制。反过来，失败样本如 Nfsion 的 B0GSJM1Z7W、B0GSJL7G1V 都是公版基础款，功能和外观都缺乏差异，销量弱且不盈利；这说明想在这里赚钱，必须做出明显差异、品牌力或更高预算投入，单靠普通选品不够。
结论很明确：大品牌才“可能”有机会，但也要重投放、重设计、重品牌；小商家不适合进场，除非能做出明确功能差异且接受更高试错成本。 你的单ASIN预算500000 CNY足以覆盖入场，但这只是前期成本，不包含研发、品牌和认证；在这种市场结构下，预算够不等于能赢。
Profitability difficultyModerate Risk for New ProductsAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0C59JMNM7UNIANKIYA2023-05-15Yes$23.6600pcs$14160.029.95%$4240.92
B0C8N3J4GWUNIANKIYA2023-06-20Yes$23.7600pcs$14220.028.24%$4015.73B0C59JSHDXUNIANKIYA2023-05-15Yes$24.08500pcs$12040.033.26%$4004.51B0GD6B1PMMDokotoo2025-12-30Yes$31.21200pcs$6242.038.63%$2411.29B0DK3G6H5RDokotoo2024-11-20Yes$24.69200pcs$4938.035.22%$1739.17
B0DK3GQYYKDokotoo2024-11-20Yes$23.69200pcs$4738.034.71%$1644.56
B0CB1C1GCSUNIANKIYA2023-07-03Yes$24.23200pcs$4846.033.93%$1644.25
B0C59LXN74UNIANKIYA2023-05-15Yes$24.09200pcs$4818.033.28%$1603.44B0DK3KLDTRDokotoo2024-11-20Yes$23.17200pcs$4634.034.28%$1588.54
B0C6V1CS3FUNIANKIYA2023-06-01Yes$23.92200pcs$4784.033.02%$1579.68
B0C59LMTB4UNIANKIYA2023-05-15Yes$23.54200pcs$4708.033.39%$1572.01
B0C59JW84FUNIANKIYA2023-05-15Yes$24.75200pcs$4950.031.19%$1543.91
B0C59JWTWQUNIANKIYA2023-05-15Yes$23.85200pcs$4770.028.73%$1370.43B0FRSHH9Y9Dokotoo2025-10-20Yes$24.38200pcs$4876.027.9%$1360.41
B0D86JH86TUNIANKIYA2024-06-27Yes$22.28200pcs$4456.029.99%$1336.36B0CPLD9XZLDokotoo2023-12-06Yes$25.21200pcs$5042.026.25%$1323.53
B0DK3J7T2GDokotoo2024-11-20Yes$23.67200pcs$4734.027.56%$1304.7
B0DK3F48LPDokotoo2024-11-20Yes$24.62200pcs$4924.026.1%$1285.17
B0C81NDMWKUNIANKIYA2023-06-14Yes$22.27200pcs$4454.027.0%$1202.59B0DGGG5K81UNIANKIYA2024-09-09Yes$22.34200pcs$4468.026.18%$1169.73Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GD6B1PMMDokotoo2025-12-30Yes$31.21200pcs$6242.038.63%$2411.29B0FRSHH9Y9Dokotoo2025-10-20Yes$24.38200pcs$4876.027.9%$1360.41
B0GH29BF1MEkouaer2026-01-15Yes$25.67150pcs$3850.524.44%$941.07B0G1M7XLYWBLENCOT2025-12-07Yes$24.71100pcs$2471.028.3%$699.3B0GDXY99GTBLENCOT2026-01-12Yes$24.9100pcs$2490.026.1%$649.89B0FFJY4MW7Amazon Essentials2025-10-06Yes$26.37100pcs$2637.024.64%$649.76B0G1MCQZH2BLENCOT2025-11-10Yes$24.98100pcs$2498.025.57%$638.74B0GDXXJ6P8BLENCOT2026-01-12Yes$24.82100pcs$2482.023.46%$582.28
B0FVWVJCJ4Dokotoo2026-06-18Yes$18.69100pcs$1869.029.16%$545.01#New Product Success Rates
Listing这个市场不值得进入，已经明显接近价格战区。 新品整体盈利率只有11.84%，新品中不赚钱的占88.16%，而且市场里只有9个品牌，旧品牌Dokotoo几乎把高利润位置吃掉了：它自己占了老品牌高利润新品的100%，同时也贡献了18个不赚钱新品，说明新入局者即使做新品也很难稳定赚钱。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
DokotooEkouaerBLENCOTAmazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NfsionDokotooEkouaerBLENCOTOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经是价格战+过度拥挤的市场。 近期开新速度很高，但新品牌真正跑出来的比例只有11.84%，而且新产品里88.16%都落在“其他/未形成稳定盈利”的区间，说明大多数新入局都没站稳，竞争正在快速变硬。
证据很直接：2025年开始新增新品牌就明显放量，2026年新产品非盈利数量飙到41个，同时只有4个新产品盈利；按品牌看，BLENCOT、Ekouaer、Nfsion、ANRABESS、LILBETTER、Amazon Essentials这些新品牌里，真正盈利的样本只集中在少数几个SKU，其他大量新款都没跑出来。更关键的是，最近能赚钱的产品主要是老款改版/旧listing延伸，不是纯新人凭创新打出来的；比如 Dokotoo 的 B0GD6B1PMM、B0CPLD9XZL、B0DK3G6H5R 这类老牌样本，利润率在26.25%~38.63%，但它们的评论数已经到 873、4140、5403，明显属于老牌强势位，不是小商家可复制的成功案例。相反，真正的新品牌里，Nfsion 的 B0GSJM1Z7W、B0GSJL7G1V 只有 35~38 条评论却都没盈利，说明新品牌想靠正常打法切进来很难；如果要和这类对手硬碰，通常得靠更激进的投放、压价或更强的内容/评价操作，属于小商家高风险、且可能被迫走“掠夺式”打法的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 4 1 0 26 2026 0 0 0 0 4 0 0 41 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 2 0 0 8 2025/11 0 0 0 0 1 0 0 4 2025/12 0 0 0 0 1 1 0 13 2026/1 0 0 0 0 3 0 0 14 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 12 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 9 2026/6 0 0 0 0 1 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases
Dokotoo Womens Overalls Red Jumpsuits for Women Casual Loose Fit Solid Color Wide Leg One Piece Long Sleeve Jumpsuit Long Pant Rompers with Pockets Medium
This listing is deemed profitablePrice (USD)$31.83Released TypeOld Release (2023-08-17)Brand is an old entry in this marketSize and Weight29.7 x 10.2 x 9.5 cm, 300.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
红色系在同类纯色款中更显眼，适合想要更有存在感的搭配人群, 长袖阔腿连体设计，较普通无袖/短袖款更偏秋冬或遮肉需求Key Buying Motive
面料主打轻薄、柔软、弹性和不透，且带口袋，兼顾舒适与日常实用性Target Customers
偏好宽松遮肉、日常通勤与旅行两用、同时需要四季外搭适配的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,591.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.70% / 28.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight18.36% / 20.89%Peak / Non PeakSales & BSR Performance
Dokotoo Womens Plus Size Green Jumpsuits for Women Overalls Loose Casual Wide Leg One Piece Long Sleeve Solid Jumpsuit Long Pant Rompers with Pockets 2026 X-Large
This listing is deemed profitablePrice (USD)$31.97Released TypeOld Release (2023-11-02)Brand is an old entry in this marketSize and Weight29.0 x 11.3 x 9.3 cm, 549.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
绿色在同类黑色、红色、粉色基础款中更显清新，兼具显瘦和度假感, 长袖加阔腿的一体式连体裤版型，属于成熟稳定的大众款，差异主要来自颜色与尺码定位Key Buying Motive
轻薄透气、弹力面料，适合休闲、旅行、通勤和叠穿Target Customers
偏好大码、遮肉、舒适松弛感连体裤的女性，尤其是日常休闲和度假场景需求人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,598.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight25.03% / 27.63%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight16.67% / 19.27%Peak / Non PeakSales & BSR Performance
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