- Benchmark ASINB0G3P6NKWZ
- MarketplaceCA
- Category ID23627108011
- Analyzed Products
- Keywordtravel bottles, travel size bottles, travel containers
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很直接：这个市场不值得进入，已经是明显的红海价格战区。 新品牌新上架盈利率只有2.44%，整体新上架产品97.56%都没跑出来；近一年里 2025 年仅 1 个新品盈利、25 个新品不盈利，2026 年至今 15 个新品全部不盈利，趋势不是改善，而是在继续恶化。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是适合进入的市场：整体已经明显过热，价格战特征很强，用户500,000 CNY只能覆盖少数入门样品级启动成本，但不足以支撑长期品牌战。 市场里可识别盈利产品只占3.28%，新上架产品盈利率只有2.44%，而2025到2026的新增新品几乎全是亏损：2025年24个新上架新品里24个亏损，2026年截至目前11个新上架新品全部亏损；按品牌看，新品牌新上架盈利率仅7.14%，新品牌新上架亏损率高达92.86%。
预算上，500,000 CNY可以做“试水”，但不够做“赢面”。 目前可参考的正面案例只有 Lericttor 的 B0FPM4VN67，单个ASIN月销200件、月营收516,800 CNY、利润率16.18%，但它是少数例外，且仍带着2695条评论；同品牌另一个新款 B0GQBS4BZ1 直接失效。Tocelffe 作为老品牌，B0DGQ5XBSN 月销50件、13.81%利润率，B0DZ295MF8 月销50件、10.39%利润率，说明老品牌还能靠存量和品牌力撑住，但这类老品牌不能当小生意 benchmark。反过来，Firstfooby 的 B0GCZXNYKS、B0GD17435X、B0GMJQ9CDC 都是新品牌新品且全部亏损，其中 B0GCZXNYKS 定价23.29 CNY、看起来有20.01%毛利空间，但依然没跑起来，说明这个市场不是“会算账就能赢”，而是被流量和竞争压住了；此外，很多老品牌新品也在亏损，整体趋势是新品越多，失败越集中，且2026年新增量仍在持续，属于持续加剧的红海市场。
结论很直接：不要进入。 如果硬要做，大品牌要跟的只能是 Lericttor B0FPM4VN67、Tocelffe B0DGQ5XBSN、B0DZ295MF8 这类已验证款；小生意没有真正健康的低评论成功样本可抄，当前最像“成功”的新品牌样本也只是少数高评论、强投放型案例，不适合作为小商家模型。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?65.85%New listing success rate (old brands):0.00%New listing success rate (new brands):7.14%Which new brands have these successful new listings?Alternatives- 酒店/民宿提供的现成洗漱用品：很多旅行场景可以直接使用住宿方提供的洗发水、沐浴露和洗手液，省去购买和清洗分装瓶的麻烦。
- 一次性 TSA 合规旅行装小样：比可重复使用的硅胶旅行瓶更容易买到，适合短途出行或偶尔旅行，用完即丢，几乎不需要维护。
- 药店/超市的 100ml 以下迷你正装：直接购买小容量洗护品，价格通常不高，省掉分装、漏液和标签管理问题。
- 小号可重复密封袋 + 原包装分装：把少量液体保留在原厂小包装里，再放入密封袋中，成本低、获取容易，也便于安检时整理。
- 喷雾式/按压式一次分配包装：例如单次用量的护肤、洗手或头发护理小包，比软硅胶瓶更省空间，且不容易出现挤压失控。
- 联系品牌索取样品包或旅行礼盒：很多品牌会有试用装、旅行套装或礼赠组合，通常比单独买旅行瓶更划算。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing结论很直接：这个市场不值得进入，已经接近/进入过度拥挤区，新品牌胜率极低，价格战明显。 现有数据里，新品牌新上架产品盈利率只有7.14%，而新上架产品里不盈利的比例高达92.86%；市场整体可识别盈利产品占比也只有3.28%。这不是一个适合大品牌或小商家“正常切入”的市场，进去大概率先被低利润和流量成本拖死。
New products with Highest revenueLericttor
Recent Monthly Revenue (CAD):C$5,168.00(200pcs/month)B0FPM4VN67 (4.2/5 (2695 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsTocelffe
Recent Monthly Revenue (CAD):C$1,269.00(50pcs/month)B0DGQ5XBSN (4.5/5 (11886 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (CAD):C$900.50(50pcs/month)B0DZ295MF8 (4.5/5 (11796 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsFirstfooby
Recent Monthly Revenue (CAD):-(-)B0GCZXNYKS (4.8/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0GD17435X (4.8/5 (51 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (CAD):-(-)B0GMJQ9CDCBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 功能组合最完整，兼顾挤压瓶和乳霜罐
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- 多色分组更醒目，货架上更容易被点击
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- 配透明收纳袋和标签工具，视觉更像整套旅行解决方案
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- 适合旅行、出差、健身等多场景，受众更广
B0FPM4VN67 (4.2/5 (2695 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 仅2个小瓶，形态最简洁，和大套装差异明显
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- 灰色单色外观低调，适合偏极简人群
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- 体积更小，更像短途随身分装用具
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- 产品图干净直观，便于快速识别
B0FNN6RTNH (5/5 (2 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：已经明显进入价格战区，且新品牌成功率极低。 以当前样本看，已确认利润的产品里，10%以下利润段占比很高，新产品里只有1个产品落在10%~20%区间能赚钱，其余大多不是亏损就是利润不足，说明新进入者很难靠普通同质化款活下来。
证据很直接：新品牌里，Lericttor是唯一明确的成功案例，B0FPM4VN67 在 C$25.84 价格下做到 16.18% 利润率、月销 200、月营收 C$516,800；但它不是“轻松复制”的小卖家路径，而是靠更完整的套装组合和功能差异化。 相反，Firstfooby 作为新品牌，B0GCZXNYKS、B0GD17435X、B0GMJQ9CDC 全部不盈利；Old brand 里也不是稳定赚钱，Tocelffe 虽然有 B0DGQ5XBSN 13.81% 和 B0DZ295MF8 10.39% 的案例，但同品牌也有 B0BZWMJM2F 仅 4.67% 的亏损款，说明这个类目不是靠品牌就能随便赚。整体看，2025 年只有 1 个新产品盈利、25 个不盈利；2026 年新上市继续是 15 个不盈利，新增的成功信号几乎没有，趋势是持续恶化而不是改善。
对小卖家尤其不友好：不存在“无激进打法也能稳成”的现实样本。 真正可参考的小品牌成功案例只有 Lericttor 的 B0FPM4VN67，而且它的 2695 条评论明显更像强推型打法，不是低评论慢起盘；而 B0GCZXNYKS 只有 51 条评论却仍然不出单，说明单靠上新和基础配置根本不够。500000 CNY 预算虽然足以覆盖一款 ASIN 的前期投放，但在这个类目里只够“入场”，不够“打穿”，还要额外承担品牌、内容、差异化和持续投放成本。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FPM4VN67Lericttor2025-09-04YesC$25.84200pcsC$5168.016.18%C$836.19
B0DZCSGB19Mrsdry2025-03-05YesC$24.3250pcsC$6075.013.76%C$835.92B0DGQ5XBSNTocelffe2024-09-11YesC$25.3850pcsC$1269.013.81%C$175.25B0DZ295MF8Tocelffe2025-03-03YesC$18.0150pcsC$900.510.39%C$93.57Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPM4VN67Lericttor2025-09-04YesC$25.84200pcsC$5168.016.18%C$836.19#New Product Success Rates
Listing这不是适合进入的市场：新品成功率只有2.44%，而且新品牌新品成功率只有7.14%，已经低于你要求的10%高风险线；同时旧品牌新品成功率为0%，说明老玩家在新上架上几乎全面压制。 近一年新品里，97.56%都没跑出来，市场已经是明显的价格战/高失败率环境，不适合大品牌也不适合小商家硬进。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
LericttorNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
uxcellOther#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经是明显的价格战高风险区，且新品牌几乎没有真实成功空间。 近一年新品牌新产品盈利率只有2.44%，市场整体可识别盈利率也只有3.28%，同时最近新增产品几乎全部失败，说明这不是机会市场，而是被强竞争和低利润压住的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 25 2026 0 0 0 0 0 0 0 15 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 19 2025/9 0 0 0 1 0 0 0 3 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 5 2026/2 0 0 0 0 0 0 0 4 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 4 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases2 Pack (36 Pcs) Travel Bottles for Toiletries, TSA Approved Silicone Travel Size Toiletries, Leak-Proof Refillable Liquid Containers for Toiletries Travel Essentials
This listing is deemed profitablePrice (CAD)C$25.38Released TypeOld Release (2024-09-11)Brand is an old entry in this marketSize and Weight19.2 x 15.6 x 9.8 cm, 440.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑灰透明双层收纳包配色，整体更偏中性通勤风, 36件大套装，组合了瓶子、喷雾瓶、面霜盒、漏斗、标签、刷子和刮勺，套装完整度高于常见8件装Key Buying Motive
同时包含4种容器形态：硅胶挤压瓶、喷雾瓶、面霜盒和配套工具，覆盖洗护、喷雾、面霜等多场景Target Customers
经常出差、长途旅行或需要一次性打包全套洗护分装的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,269.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.53% / 13.81%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-7.39% / -6.10%Peak / Non PeakSales & BSR Performance
18 Pack Travel Bottles for Toiletries, TSA Approved Silicone Travel Size Toiletries, Leak-Proof Refillable Liquid Containers for Toiletries Travel Essentials
This listing is deemed profitablePrice (CAD)C$18.01Released TypeOld Release (2025-03-03)Brand is an old entry in this marketSize and Weight18.8 x 14.5 x 5.4 cm, 220.00gProfitable Factors
Based on old ASINDesign & Appearance
透明收纳包内搭配多色瓶身，视觉上更容易在同类中被识别, 18件大套装，包含喷雾瓶、乳霜盒、漏斗、标签、刷子、刮勺和防水包，组合完整度高于常见4-8件装Key Buying Motive
一套同时覆盖挤压瓶、喷雾瓶、乳霜盒与收纳配件，适合多种旅行分装场景Target Customers
需要一次性购齐全套分装工具的高频旅行/出差用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$900.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.49% / 10.39%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-4.59% / -3.68%Peak / Non PeakSales & BSR Performance
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