- Benchmark ASINB0FNMPB58J
- MarketplaceCA
- Category ID6205124011
- Analyzed Products
- Keywordlash lift pads, lash lift shields
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不该进入，已经是明显的价格战型拥挤市场。 新品牌新产品盈利率是0%，新品牌新上架成功率也是0%，最近一批新入场产品几乎全军覆没；利润率主要挤在1.91%~21.71%，说明钱能进场，但很难做出健康回报。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 新品整体盈利率是0%，新品牌新上架产品盈利率也是0%，而且当前看到的都是同质化很强、利润被压得很薄的拉睫/翘睫垫类产品，已经是明显的价格战市场。
预算角度也不支持入场。 用户预算是50万CNY，但样本里真正能跑出收入的新品牌只有 utuher 的 B0FYG48XGW，月销约40单、月营收约39,960，标价C$9.99，对应利润率只有8.56%；这低于“可接受”的15%门槛，说明即使能卖，也很难形成健康利润。另一个新品牌样本 Generic 的 B0FVTD5DP8 标价C$13.96，表面利润率17.74%，但没有确认销量，不能算成功案例。老品牌 Keratin X 的 B09DLGSX3J 是负利润-7.27%，月销为0，说明老牌在这里也没有稳定优势。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?20.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性硅胶眼贴/眼膜贴：比可重复使用的 lash lift pads 更便宜、上手更简单，适合预算敏感或低频使用者；可直接替代“隔离眼周皮肤/辅助贴合”的需求。
- 通用型医用硅胶眼垫/肤贴：可在部分自用 lash lift 场景中充当基础垫片，通常更容易在本地药房或电商买到，价格也往往低于专业 lash lift shields。
- 可裁剪硅胶贴片/硅胶片：买一整张再按眼型裁切，单次成本更低，适合不想为专业款付溢价、且愿意简单 DIY 的用户。
- 低成本胶带辅助方案（如医用纸胶带/美容胶带）：不需要购买专用 lift pads/shields 也能完成部分分隔、提拉和保护眼周的步骤；虽然专业度较低，但更省钱、获取更容易。
- 家用卷翘替代方案（睫毛夹 + 定型液/睫毛打底）：若用户的核心目标只是改善卷翘外观，这类组合比购买专用垫片更常见、更容易操作，也能绕开 lash lift 的完整流程。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这不是一个值得进入的市场：新品牌新上架的盈利率是 0%，老品牌新上架的盈利率也是 0%，而且最近 7 个新品牌新品全部都在亏损；市场已经明显进入高风险、价格战和低成功率状态。 用户预算 50 万人民币看起来够做单品前期投入，但按当前数据，钱只能买到“进场”，买不到“可持续盈利”。
证据很直接： 近一年里新品牌新品没有一个跑成盈利，且 2025 年到 2026 年连续出现新产品但全是非盈利；老品牌在这里也没有展示出可复制的赚钱样板，像 CURACORO 这类老品牌新上架同样是亏损。市场里最典型的失败样本是 utuher 的 B0FYG48XGW：售价 C$9.99，月销 40 单，月收入 C$399.60，利润率只有 8.6%，早期投入约 C$852.08，其中广告就占 C$230.74；这类结果说明低客单产品很容易被 FBA、平台费和投放吞掉利润。另一个新品牌样本 Generic 的 B0FVTD5DP8 虽然标价 C$13.96、表面利润率 17.74%，但仍然没有跑成有效销售，说明单看毛利不够，市场真实需求和转化都很弱。若按你给的规则，这种“盈利率 0%、连续新品失败、没有稳定成功案例”的市场，属于不该继续的市场，而不是适合靠大品牌或小商家去赌的市场；同时也没有看到需要依赖 200-300 评论/年那种明显的掠夺式打法才能竞争的健康案例，反而是多数新品都没站住。
结论：不要进入。 可复制的成功样板缺失，失败样板却很清楚：B0FYG48XGW 应避免低价薄利硬打，B0FVTD5DP8 说明“看起来有利润率”也不等于能卖起来；如果硬做，小品牌也不该学老品牌，而应该直接避开这个类目。
Least investment in new productsNew products with Highest revenueMost investment in new productsutuher
Recent Monthly Revenue (CAD):C$399.60(40pcs/month)B0FYG48XGW (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsKeratin X
Recent Monthly Revenue (CAD):-(-)B09DLGSX3J (2.5/5 (3 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast profitable new productsGeneric
Recent Monthly Revenue (CAD):-(-)B0FVTD5DP8 (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 三色透明/粉蓝搭配，视觉更醒目，图片更容易被点击
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- 超薄1mm平面硅胶垫，外形和常见弧形款差异明显
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- 无胶贴合、可重复使用，适合胶水敏感人群，卖点清晰
B0FYG48XGW (5/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Sales & BSR
Differentiation:- 16片8尺寸的套装组合，和单一尺寸产品差异最大
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- 多尺寸分层展示更专业，适合追求匹配眼型的用户
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- 外观为多规格平板组合，和常见彩色弧形垫区分度高
B0DY7HCLR4Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：当前已经接近价格战/饱和状态，小品牌不该进，大品牌也不值得重投。 关键信号很直接：新品牌新上架产品的盈利率是 0%，新品牌新上架失败率是 100%，而且样本里真正能看到利润的新品几乎都卡在 10%~30% 之间，没有任何高利润新品能说明这是一个健康市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0FYG48XGWutuher2025-10-30NoC$9.9940pcsC$399.68.56%C$34.21B0FVTD5DP8Generic2025-10-11NoC$13.96-pcsC$-17.74%C$-B09DLGSX3JKeratin X2021-08-25NoC$9.95-pcsC$--7.27%C$-
B0GYDLHF8WOutryth2026-04-24NoC$8.71-pcsC$-0.94%C$-
B0GWQVV97JLomansa2026-06-04NoC$12.99-pcsC$-19.92%C$-
B0FX41FM29CURACORO2025-10-21NoC$12.86-pcsC$-22.59%C$-
B0FKT47ZLPGoktvai2025-08-01NoC$10.47-pcsC$-8.78%C$-
B0GFW82B7PDaleweo2026-01-09NoC$9.36-pcsC$-3.59%C$-
B0FX44YCV8CURACORO2025-10-21NoC$12.8-pcsC$-22.43%C$-B0FNMPB58JPERMANIA2025-09-10NoC$14.99-pcsC$-20.8%C$-B0G1G6RYKFPERMANIA2025-11-08NoC$--pcsC$--%C$-B0DY7HCLR4CURACORO2025-01-23NoC$--pcsC$--%C$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FYG48XGWutuher2025-10-30NoC$9.9940pcsC$399.68.56%C$34.21B0FVTD5DP8Generic2025-10-11NoC$13.96-pcsC$-17.74%C$-B0GYDLHF8WOutryth2026-04-24NoC$8.71-pcsC$-0.94%C$-B0GWQVV97JLomansa2026-06-04NoC$12.99-pcsC$-19.92%C$-B0FX41FM29CURACORO2025-10-21NoC$12.86-pcsC$-22.59%C$-B0FKT47ZLPGoktvai2025-08-01NoC$10.47-pcsC$-8.78%C$-B0GFW82B7PDaleweo2026-01-09NoC$9.36-pcsC$-3.59%C$-B0FX44YCV8CURACORO2025-10-21NoC$12.8-pcsC$-22.43%C$-B0FNMPB58JPERMANIA2025-09-10NoC$14.99-pcsC$-20.8%C$-B0G1G6RYKFPERMANIA2025-11-08NoC$--pcsC$--%C$-#New Product Success Rates
Listing这个市场不适合进入，已经明显进入价格战/饱和区。 核心结论很直接：新品牌新上架样本里，盈利率是0%，全部10个新产品都没赚钱；新品牌样本里也是0%成功，老品牌新上架同样是0%，说明不是谁更会做，而是这个赛道本身就难赚。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
CURACOROPERMANIAOther#Success Rate by Entry Time
Listing这个市场不值得进入，属于明显的高风险价格战市场。 近一年新品牌进入后，8个新品牌/新切入样本里没有一个形成可验证盈利，最近一批新入场几乎全军覆没；同时新品利润率区间只有约1.91%~21.71%，市场已经在往低利润挤压走，且当前没有任何“新品牌真正跑通”的信号。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 0 0 0 0 6 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 1 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases