
这个市场不适合现在进入,核心问题不是“有没有利润”,而是已经进入明显的高竞争区,新品牌很难稳定复制成功。 目前新品牌只有 AYASAL 这一个样本,4个产品里仅1个盈利,成功率25%,而新发布产品整体盈利率只有20%,最近一批新品更是16个亏损、只有4个盈利,趋势在走弱,不是变好。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合现在进入。 预算表面上足够做单个ASIN的早期启动,但市场已经明显偏向价格战和高门槛竞争,新品牌成功率偏低,做小品牌尤其不值得继续。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进,已经是价格战高风险区。 新品成功率只有20%,但失败率高达80%;近期开出的新品牌里,真正跑通的只有少数,且你给出的可见样本里,2026年新释放产品明显以失败为主,说明市场不是在扩张,而是在快速内卷。
这个市场不值得进入,结论很直接:已进入明显的高竞争区,但还没到你说的30个以上新品牌那种“全面过热”,真正的问题是新品牌几乎没有稳定跑通。 目前只看到1个新品牌 AYASAL,但它4个产品里只有1个盈利,成功率33.33%;更关键的是,市场里新上架产品的盈利率只有18.18%,而且2026年新上架22个里有14个非盈利,趋势是明显转差,不是变好。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0976SXTLS | CLIONE PRIME | 2021-07-03 | Yes | C$27.21 | 1000pcs | C$27210.0 | 28.54% | C$7765.74 |
![]() | B08TC1PMMX | RONKIE | 2021-02-09 | Yes | C$24.59 | 700pcs | C$17213.0 | 24.37% | C$4194.81 |
![]() | B0F7XWCGDJ | Choido | 2025-07-17 | Yes | C$27.04 | 600pcs | C$16224.0 | 25.82% | C$4189.04 |
![]() | B0D12BD6YL | WUGOYU | 2024-04-07 | Yes | C$31.15 | 300pcs | C$9345.0 | 29.68% | C$2773.6 |
![]() | B0GY18J592 | AYASAL | 2026-04-21 | Yes | C$29.24 | 150pcs | C$4386.0 | 26.23% | C$1150.45 |
![]() | B0DZNR6RTM | Mayhug | 2025-03-01 | Yes | C$26.34 | 200pcs | C$5268.0 | 20.66% | C$1088.37 |
![]() | B08J4LR5CT | Libeauty | 2022-10-03 | Yes | C$19.97 | 150pcs | C$2995.5 | 28.09% | C$841.44 |
![]() | B0GYRWMZH3 | RONKIE | 2026-03-23 | Yes | C$25.62 | 100pcs | C$2562.0 | 25.46% | C$652.29 |
![]() | B0GX17BBT7 | Choido | 2026-01-16 | Yes | C$27.34 | 100pcs | C$2734.0 | 22.64% | C$618.98 |
![]() | B07CVCW8ZZ | ICONSIGN | 2018-05-29 | Yes | C$33.41 | 50pcs | C$1670.5 | 31.33% | C$523.37 |
![]() | B0G2BKVBSR | PERMANIA | 2026-01-08 | Yes | C$32.74 | 50pcs | C$1637.0 | 29.99% | C$490.94 |
![]() | B07H9W816N | StarsColors | 2018-11-02 | Yes | C$16.99 | 100pcs | C$1699.0 | 16.3% | C$276.94 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GY18J592 | AYASAL | 2026-04-21 | Yes | C$29.24 | 150pcs | C$4386.0 | 26.23% | C$1150.45 |
![]() | B0GYRWMZH3 | RONKIE | 2026-03-23 | Yes | C$25.62 | 100pcs | C$2562.0 | 25.46% | C$652.29 |
![]() | B0GX17BBT7 | Choido | 2026-01-16 | Yes | C$27.34 | 100pcs | C$2734.0 | 22.64% | C$618.98 |
![]() | B0G2BKVBSR | PERMANIA | 2026-01-08 | Yes | C$32.74 | 50pcs | C$1637.0 | 29.99% | C$490.94 |
这个市场不值得进入:新产品成功率只有18.18%,整体可盈利产品也只有27.27%,但失败样本里大量是老品牌和新品牌一起卷价格,已经是明显的高竞争、低回报市场。 你现在的500000 CNY预算虽然够做单个ASIN的早期投放,但不是优势,除非你能接受更高的研发和品牌成本;否则无论大品牌还是小商家,都不应把它当成稳妥赛道。
从数据看,市场不是“新品牌友好”的那种。新品牌里,AYASAL是唯一明确跑出盈利的新品牌样本,但它只有1个盈利、2个亏损,品牌成功率33.33%,并且其盈利款B0GY18J592虽然能卖到150件/月、月营收4386 CNY、利润率26.2%,但早期投入高达23818.45 CNY,其中广告就占5356.77 CNY;这说明它不是低成本轻松起量,而是靠较强投放和较完整的打法做出来的。反过来,AYASAL还有两个非盈利款B0GXKRRDX2、B0GL4J6SZ8,说明新品牌即使切入也很难稳定复制成功。老品牌端更明显,盈利的新款主要来自Choido、RONKIE、PERMANIA,而非盈利新款占到82.35%,说明老品牌在这个类目里占了新产品的大头,但多数新上架也未必赚钱,竞争非常硬。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经进入高风险价格战区。 近期新增品牌几乎都在加码,但新发布产品只有20%盈利、80%不盈利;新品牌样本里只有1个盈利、2个不盈利,胜率仅33.33%,而整体新发布盈利率只有18.18%,明显不适合现在下场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 4 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 4 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |