- Benchmark ASINB0FS2FHQML
- MarketplaceUS
- Category ID121177981011
- Analyzed Products
- Keywordmens linen shirt, casual linen shirt
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显偏向同质化和价格战高风险区。 关键不是用户预算不够，而是新品牌成功率低、可复制的差异化少；只有用更强的产品升级、设计差异或品牌力，才可能勉强切入，但对小卖家并不友好。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进，整体已经接近/进入价格战高风险区。 用户预算50万CNY看起来足够覆盖单个ASIN前期入场，但不足以改变这个市场的结构性问题；更关键的是，近端新入场品牌里真正跑出来的很少，ROUWELL这类新品牌更多是靠少数高利润款撑场，而不是普遍可复制的健康模式。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.04%New listing success rate (old brands):0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Alternatives- 亚麻感棉质短袖衬衫（棉麻混纺或仿亚麻面料）：比纯亚麻更便宜，护理更省心，适合想要“凉爽外观”但不想接受亚麻易皱、价格更高的人。
- 竹纤维/天丝短袖衬衫：通常更柔软、垂感更好、体感凉爽，通勤和日常都更容易搭配，是对“舒适+夏季清爽”需求的低门槛替代。
- 薄款速干休闲衬衫（聚酯/锦纶混纺）：价格往往更低、抗皱更强、清洗后快干，适合旅行、出差、海边等不想熨烫的人群。
- 纯棉泡泡纱/皱感短袖衬衫：天然就有纹理，不显皱，外观接近休闲亚麻风，但维护更简单、通常更易买到。
- POLO衫（轻薄透气型）：如果用户主要是为了夏季休闲、清爽和“比T恤更体面”，Polo更容易上身、适配场景更广，且选择更多、价格带更低。
- 亨利领/立领轻薄上衣：比短袖纽扣亚麻衬衫更随意，穿脱简单，能满足“休闲但不太随便”的需求，成本也通常更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经偏向同质化竞争，且对小卖家更不友好。 可识别利润产品只有17.54%，新品盈利率只有21.74%，而且多数能跑出来的款都只是“老款改颜色/改图案”，不是靠真正壁垒；ROUWELL 18个产品里只有4个盈利、14个亏损，说明新品牌一旦照搬基础款，很容易直接掉进低利润和亏损区。
New products with Highest revenueLeast investment in new productsMost investment in new productsROUWELL
Recent Monthly Revenue (USD):$2,259.00(100pcs/month)B0G4LX4M9P (4.6/5 (450 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,071.00(100pcs/month)B0G4LW3Z89 (4.6/5 (476 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,012.00(100pcs/month)B0G4LXXFDC (4.6/5 (450 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsJ.VER
Recent Monthly Revenue (USD):$2,348.00(100pcs/month)B0CRL35D9X (4.2/5 (1679 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,334.00(100pcs/month)B0DQQBZDGD (4.2/5 (1679 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$2,316.00(100pcs/month)B0C6F1Z2RZ (4.4/5 (1290 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsAmazon Essentials
Recent Monthly Revenue (USD):$2,026.00(100pcs/month)B0FS2FHQML (4.4/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 深酒红色班纳花纹，视觉辨识度最高
- |
- 图案款比常规纯色衬衫更吸睛
- |
- 宽松亚麻混纺，适合夏季度假休闲场景
B0FS2FHQML (4.4/5 (66 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 橄榄绿配色更少见，和常见白蓝灰形成区分
- |
- 大码3XL+宽松版型，目标人群明确
- |
- 免熨轻薄，适合海滩/度假拍图点击
B0G4LXF8C1 (4.6/5 (450 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很直接：这个市场不值得进入，属于明显的高风险、接近价格战的市场。 新品利润主要集中在20%~30%，但真正能被确认的“新品牌”只有ROUWELL和Amazon Essentials，两者新品牌新品盈利率都只有50%，而老品牌COOFANDY的新发产品盈利率为0%；更关键的是，低利润段并不空，说明靠普通款硬拼很容易被挤压，想在这里成功通常要靠差异化设计或强品牌力，而不是低预算硬切。
Profitability difficultyPotential high net profit marginAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CRL35D9XJ.VER2024-01-15Yes$23.48100pcs$2348.029.92%$702.53B0DQQBZDGDJ.VER2024-12-17Yes$23.34100pcs$2334.029.85%$696.7B0G4LX4M9PROUWELL2025-12-29Yes$22.59100pcs$2259.028.93%$653.53B0C6F1Z2RZJ.VER2023-05-26Yes$23.16100pcs$2316.027.33%$632.97B0G4LXXFDCROUWELL2025-12-29Yes$20.12100pcs$2012.026.85%$540.23B0G4LW3Z89ROUWELL2025-12-29Yes$20.71100pcs$2071.024.49%$507.19
B0C6F1T7S3J.VER2023-05-26Yes$24.8750pcs$1243.534.12%$424.29B0FS2FHQMLAmazon Essentials2026-05-04Yes$20.26100pcs$2026.017.52%$354.96
B0CRL3MKR9J.VER2024-01-15Yes$23.3450pcs$1167.027.81%$324.55B0G4LXF8C1ROUWELL2025-12-29Yes$22.1750pcs$1108.519.44%$215.5Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0G4LX4M9PROUWELL2025-12-29Yes$22.59100pcs$2259.028.93%$653.53B0G4LXXFDCROUWELL2025-12-29Yes$20.12100pcs$2012.026.85%$540.23B0G4LW3Z89ROUWELL2025-12-29Yes$20.71100pcs$2071.024.49%$507.19B0FS2FHQMLAmazon Essentials2026-05-04Yes$20.26100pcs$2026.017.52%$354.96B0G4LXF8C1ROUWELL2025-12-29Yes$22.1750pcs$1108.519.44%$215.5#New Product Success Rates
Listing这个市场不适合进入，结论很直接：新品牌成功率低、老品牌压制明显，而且利润并不宽。 你只有50万人民币预算，能对标的是真正跑出来的新品很少；市场里新产品盈利率只有21.74%，整体可识别盈利率17.54%，新品牌新品盈利率25%，但新品牌新品不盈利率高达75%，说明大多数新入场都在亏。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
ROUWELLAmazon EssentialsNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ROUWELLCOOFANDYOther#Success Rate by Entry Time
Listing这个市场不适合现在进入：新品牌只有2个、总新进入品牌远低于30个，但新上架产品里只有21.74%能跑出利润，整体可辨识产品的盈利率也只有17.54%，说明不是机会型市场，而是明显的低胜率市场。 近一年新品牌成功主要集中在ROUWELL和Amazon Essentials，且最近一批新上架里15个不赚钱、只有5个赚钱，成功更多靠“老款改外观/改颜色”，不是纯创新型切入；对小商家来说，这不是稳定可复制的成功环境。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 3 0 0 16 2026 0 0 0 1 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 1 3 0 0 15 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 1 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesAmazon EssentialsB0FS2FHQML (4.4/5 (66 Reviews))Amazon Essentials Men's Relaxed-Fit Short Sleeve Linen Blend Shirt, Dark Maroon Bandana Pattern, X-Large
This listing is deemed profitablePrice (USD)$20.26Released TypeNew Release (2026-05-04)Brand is a new entry in this marketSize and Weight35.5 x 27.1 x 3.0 cm, 278.00gProfitable Factors
Based on old ASINUnique appearance designDesign & Appearance
深酒红色班纳花纹，比竞品纯色或常规色更有辨识度, 酒红色印花/班纳风图案，区别于竞品以纯色为主的通勤休闲款Key Buying Motive
宽松版型搭配亚麻混纺，主打清凉、垂坠感和夏季海滩/休闲场景Target Customers
偏好夏季度假感、想要更有图案感且不想穿过于基础纯色衬衫的男士Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,026.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.55% / 17.52%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight1.99% / 5.97%Peak / Non PeakSales & BSR Performance
ROUWELL Black Mens Linen Shirt Casual Untucked Short Sleeve Button Down Shirts Lightweight Beach Tops Summer M
This listing is deemed profitablePrice (USD)$20.71Released TypeNew Release (2025-12-29)Brand is a new entry in this marketSize and Weight31.5 x 23.0 x 2.7 cm, 249.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
黑色在同类亚麻短袖衬衫中更偏向显瘦、百搭和通勤休闲两用, 基础纯色短袖翻领纽扣款，属于主流公共款式，设计差异不大Key Buying Motive
强调轻薄透气、抗皱、宽松版型，适合海滩/度假/日常多场景穿着Target Customers
偏好夏季清凉感、希望一件衣服兼顾度假与日常休闲的男性Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,071.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.47% / 24.49%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.81% / 16.83%Peak / Non PeakSales & BSR Performance
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