- Benchmark ASINB0FHH7XHN8
- MarketplaceCA
- Category ID23627109011
- Analyzed Products
- Keywordcontinuous spray bottle, mist spray bottle, fine mist bottle
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：新品牌和新上架产品几乎全军覆没，已经是明显的价格战市场。 现有数据里，新上架盈利率是0%，整体新发布产品只有15个样本，而且近一年的新品牌进入数量只有9个，已经接近你要求的过度拥挤警戒线；更关键的是，新产品利润带集中在-10.73%到11.76%，多数产品都低于10%，这代表不是“还能优化一下”而是“进来就很难赚钱”。
证据非常直接：新品牌没有可验证的成功样本，老品牌却在靠规模吃市场。 代表性的老品牌是 TANSHINE，13个产品里5个盈利，盈利率38.46%，像 B09P2WX3BP 月销700、利润率16.56%、B09NKDBQK6 月销50、利润率16.75%、B095Y42SN2 月销700、利润率10.99%，说明真正能活下来的，是已经建立供应链和品牌势能的老玩家；但它也有大量低利润款，B095Y3WXV9 只有6.09%，B095Y32PJZ 只有5.83%，说明这个类目本身就是被压到很薄的利润。新品牌这边更差，Cseece 的 B0GSQF8RBB 月销300但利润率-8.89%，ZOKLU 的 B0G1N44MRC 标价C$27.11却没有稳定销量、盈利率0%，这类“看起来能卖、实际不赚”的新品很多。产品成功模式也很清楚：能赚钱的通常是旧款基础上做了明确外观或功能差异，比如 FRAMAR 的 B07XF4VQXB 黑色哑光外观更专业、TANSHINE 的几款连续喷雾做了更强的视觉区分和功能优化；而失败样本普遍是外观通用、功能重叠、目标人群过泛，典型就是 ZOKLU 和 The Gadget Shack Shop 这类新品。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：不建议进入，这个市场已经明显偏向过度拥挤且价格战严重，用户预算500,000 CNY也不足以支撑一个有把握的新单品进入。 现有数据里，新上架产品的盈利率是0%，市场整体可盈利产品只有7.79%，而新品牌新上架盈利率也是0%；这不是“有机会慢慢打”的市场，而是“进来就容易亏”的市场。
证据很直接：新品牌数量已有9个，老品牌24个，新上架共15个，但没有任何一个新上架产品被判定为盈利；同时高利润区间只有少数老品牌占着。 例如 TANSHINE 这类老品牌里，B09P2WX3BP 月销700、售价C$22.83、利润率16.56%，B09NKDBQK6 月销50、售价C$22.93、利润率16.75%，说明能赚钱的主要是已有品牌吃下来的成熟款；相反，Cseece 的新款 B0GSQF8RBB 售价C$12.82、月销300、利润率-8.89%，ZOKLU 的 B0G1N44MRC 售价C$27.11、最新仅23条评论却仍是-18.27%且无稳定销量，属于典型的“新进来就亏”。再看市场结构，旧品牌占新上架的比例高达40%，而新品牌新上架的非盈利率高达88.89%，这已经不是正常竞争，而是强压式筛选；如果没有明显差异化、品牌力和更高预算，基本很难活下来。
给你的直接建议：不要做小生意进入；如果一定要做，只能把它当成大品牌级别的打法，且预算远不够长期战。 小品牌可参考的“真成功案例”几乎没有，因为没有找到<300评论且真正盈利的新品牌案例；能参考的只有老品牌 TANSHINE 的成熟款 B09P2WX3BP、B095Y42SN2、B09NKDBQK6，以及 FRAMAR 的 B07XF4VQXB（靠黑色哑光外观和功能差异化）。但这些都不是小品牌可直接照搬的模板。简短结论：不进场；若硬要试，只能按大品牌思路做差异化、品牌投入和更高预算，否则大概率亏。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?40.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 传统手压喷雾瓶（普通细雾喷壶）——通常更便宜、到处都能买到，虽然雾化不如连续喷雾稳定，但对日常打湿头发、植物喷雾和清洁已经足够。
- 小容量旅行喷壶/化妆水分装喷瓶——价格低、替换方便，适合偶尔使用；对不追求长时间连续喷雾的人，是更省钱的替代方案。
- 可重复灌装的气压式喷雾瓶（需先按压充气）——单次使用更省力，喷雾也较细；如果用户只是想减少手指疲劳，它是比连续喷雾瓶更成熟的替代路线。
- 带扳机的超细雾化喷壶——比连续喷雾瓶更常见，操作直观，维护简单，适合家庭和小型理容场景。
- 一次性/半一次性美容院喷雾瓶替代品（如理发店常用的基础喷壶）——在本地商超、理发用品店更容易买到，补货快、试错成本低，适合预算敏感用户。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进，已经是高竞争、低利润的价格战区。 新品整体盈利率只有0%，市场里大多数产品利润都卡在10%以下，说明不是靠普通上新能赚钱的地方；更糟的是，新品牌一进来就普遍亏，像 ZOKLU 的新品 B0G1N44MRC 定价 C$27.11 仍然不赚钱，基本说明这条路对新卖家很难走通。
New products with Highest revenueCseece
Recent Monthly Revenue (CAD):C$3,846.00(300pcs/month)B0GSQF8RBB (4.7/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsTANSHINE
Recent Monthly Revenue (CAD):C$15,981.00(700pcs/month)B09P2WX3BP (4.4/5 (8986 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (CAD):C$12,488.00(700pcs/month)B095Y42SN2 (4.4/5 (8994 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (CAD):C$1,146.50(50pcs/month)B09NKDBQK6 (4.4/5 (8994 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsZOKLU
Recent Monthly Revenue (CAD):-(-)B0G1N44MRC (3.8/5 (23 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 哑光黑外观辨识度高，最容易吸引点击
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- 专业感强，适合沙龙和卷发护理人群
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- 连续细雾喷射明显，功能卖点直观
B07XF4VQXB (4.2/5 (10333 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 3ml超迷你玻璃瓶，和其他大容量喷瓶差异最大
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- 36只装形态标准，适合香水分装和旅行
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- 通体透明、用途明确，图片容易被试香用户注意
B0DLWKY43C (4.3/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新品盈利为0%，新品牌几乎全军覆没，且新入局里老品牌占比高达4000‰（约40%），说明真正能活下来的不是小商家，而是有品牌势能的老牌玩家。 500,000 CNY 的预算看起来不低，但在这里仍然不够形成安全护城河，因为市场已经被低毛利和亏损新品占满，进入后大概率直接卷进价格战。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09P2WX3BPTANSHINE2021-12-23YesC$22.83700pcsC$15981.016.56%C$2646.46B095Y42SN2TANSHINE2021-06-08YesC$17.84700pcsC$12488.010.99%C$1372.44B09NKDBQK6TANSHINE2021-12-23YesC$22.9350pcsC$1146.516.75%C$192.04B07XF4VQXBFRAMAR2019-10-01YesC$17.8150pcsC$890.511.65%C$103.75
B095Y2GTK5TANSHINE2021-06-08YesC$17.850pcsC$890.011.22%C$99.86
B095Y3R6JFTANSHINE2021-06-08YesC$17.9250pcsC$896.010.84%C$97.13Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GSQF8RBBCseece2026-03-16NoC$12.82300pcsC$3846.0-8.89%C$-341.9
B0FN46JMD3Hethyo2025-08-20NoC$16.9910pcsC$169.9-1.49%C$-2.53B0G1N44MRCZOKLU2025-11-10NoC$27.11-pcsC$-18.27%C$-
B0H4TS99NVColasby2026-06-11NoC$15.99-pcsC$--16.23%C$-
B0G2WZRN1DHethyo2025-12-29NoC$20.99-pcsC$--0.52%C$-
B0FQHR4TJCTHINTON2025-09-10NoC$12.99-pcsC$--5.19%C$-
B0H1FT31DVDWDiWen2026-05-12NoC$17.52-pcsC$--43.1%C$-
B0G1YNR7TLSHUIYVMING2025-11-12NoC$12.19-pcsC$--8.25%C$-
B0GQKLQFH9PENGYIP2026-02-28NoC$11.99-pcsC$-12.0%C$-B0FHH7XHN8Cosywell2026-04-30NoC$25.29-pcsC$-14.94%C$-
B0GCZTBTDHHethyo2025-12-29NoC$--pcsC$--%C$-
B0G4D31MSFJoyeee2025-11-28NoC$--pcsC$--%C$-
B0FKHPHB8JRowcay2025-07-30NoC$--pcsC$--%C$-#New Product Success Rates
Listing这个市场不值得进入：新产品成功率为0%，新品牌和老品牌的新发布全部失败，已经是明显的价格战/过度竞争市场。 15个新发布里没有一个达到盈利标准，整体盈利产品只占7.79%，而且新产品利润区间只落在-10.73%到11.76%，连10%盈利门槛都很难稳定跨过。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HethyoOther#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很明确：新品牌几乎全军覆没，且最近一波进入明显在走向更差的结果。 你只有50万人民币预算，但市场里近期新品牌没有任何可验证的盈利新款，近半年新进入的样本几乎全部失败，属于高风险、偏价格战的环境，不管是大品牌还是小商家都不该把它当成好机会。
证据很直接：近一年里，2025年出现的8个新品牌新产品全部未盈利，2026年已看到4个新品牌新产品继续未盈利，另有2个新品牌产品连盈利状态都还不清晰；按新品牌口径看，可识别的成功率是0%，失败率是100%。更关键的是，最近几个月的新品利润表现继续偏差：2026年3月出现的Cseece产品B0GSQF8RBB，利润率只有-8.89%，月卖300件但仍亏；ZOKLU的B0G1N44MRC虽然标价C$27.11，理论利润率也只有18.27%，但销量与收入都不稳定，且当前没有可验证的月销支撑。与此同时，市场整体利润带很差：新产品里33.33%落在-10%到0%，13.33%低于-10%，只有20%达到10%到20%，几乎看不到真正健康的高利润带，这就是典型的压价竞争。
大品牌这边也不是好消息，但至少有“还能卖”的老品牌样本可参考：TANSHINE是老品牌，2021年进入，13个可识别产品里有5个盈利，盈利率38.46%，其中B09P2WX3BP利润率16.56%、月销700件，B09NKDBQK6利润率16.75%、月销50件；但它同时也有很多低利润甚至亏损款，像B095Y3WXV9只有6.09%，B095Y32PJZ只有5.83%，说明这个类目本质上就是靠老牌规模和铺货硬撑。小商家这边没有真正的成功案例可当标杆：新品牌里最接近“活下来”的也只是Cseece那款B0GSQF8RBB，但它仍然亏损，而且不是小而美成功，反而像靠高频上新和营销硬推；没有出现<300评论、稳定盈利的真实小商家胜利样本。结论：不要进入。 这里既不是适合大品牌重投的扩张点，也不是适合小商家用正常打法切入的市场；如果硬要做，必须接受很重的营销和试错成本，但这仍然不改变它现在是明显的高风险价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 8 2026 0 1 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 1 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFRAMAR Premium Hair Spray Bottle - Continuous Spray Bottle For Hair, Mist Spray Bottle, Curly Hair Products For Women, Water Spray Bottle For Plants, Vaporisateur Bouteille, Mister Spray Bottle
This listing is deemed profitablePrice (CAD)C$17.81Released TypeOld Release (2019-10-01)Brand is an old entry in this marketSize and Weight24.5 x 8.2 x 5.3 cm, 50.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
哑光黑色外观更有专业感，区别于常见透明瓶, 黑色哑光瓶身设计，视觉识别度高Key Buying Motive
连续喷雾可持续数秒，覆盖更快且更省手力Target Customers
更适合卷发护理、造型打湿、沙龙和日常多用途使用的用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$890.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.99% / 11.65%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.69% / 1.36%Peak / Non PeakSales & BSR Performance
Continuous Hair Plant Mister Spray Bottle Fine Empty Small Mist Spray Bottles Mist Sprayer Water Alcohol Cleaning Spray Mist Bottle for Curly Hair Styling Products,Plants,Barber Accessories
This listing is deemed profitablePrice (CAD)C$17.80Released TypeOld Release (2021-06-08)Brand is an old entry in this marketSize and Weight25.2 x 8.0 x 5.6 cm, 132.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
透明瓶身配浅粉渐变底部，视觉上比常见纯透明款更柔和、更有识别度, 连续喷雾泵头+人体工学握柄，属于成熟公模方案，不像定制私模Key Buying Motive
1.25cc/s 连续细雾输出，喷雾均匀且可 360° 倒喷，适合卷发补水与造型Target Customers
更适合卷发护理用户、理发师/沙龙从业者，以及需要高频补水喷雾的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$890.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.52% / 11.22%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.40% / 0.30%Peak / Non PeakSales & BSR Performance
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