
结论很明确:这个市场不适合进入,已经是明显的价格战赛道,新卖家和小商家都不该进。 公开样本里新上架产品盈利率只有2.86%,整体可识别盈利率也只有2.50%,而且2025/8到2026/6持续有新品牌和新产品进入,但几乎全部都在亏,说明不是“还有机会”,而是“进来的人越来越多,赚钱的人几乎没有”。
证据非常直接:市场里有9个新品牌、32个老品牌,35个新发布产品里只有1个盈利,34个亏损;最近月份也没有改善,2025/8一口气上了14个新产品全是失败,2026/1到2026/6还在持续新增但结果仍然全败,这说明市场在走向更激烈的竞争,而不是成长窗口。价格层面也不健康,很多样本利润只有个位数,像 uxcell 的新产品 B0FNN63DF6 利润率8.68%,B0FNN6HHH3 13.64%,B0FNN6RTNH 16.36%,但都没有跑出有效销量;反过来,少数能赚钱的都是老牌或成熟打法,比如 Tocelffe 的 B0DZ295MF8 利润率10.39%,月收入约90,050 CAD,Lericttor 的 B0FPM4VN67 利润率16.18%,月收入约516,800 CAD,但这个新品牌只有这1个成功样本,根本不够当可复制案例。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:不建议进入,这个市场对新卖家和小商家都不是好机会。 预算 50万 CNY 只能覆盖少数 Listing 的前期成本,但市场已经被大量新品牌和老品牌同时挤压,价格战已经出现;按现有数据,这不是适合继续推进的赛道。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向过度拥挤和价格战。 现有样本里可识别盈利产品只占2.50%,新上架产品盈利率只有2.86%;而新品牌新产品未达标比例高达96.55%,这不是可复制的增量机会,更像是低利润、低容错的淘汰赛。
结论很明确:这个市场不值得进入,属于价格战+明显拥挤的高风险市场。 新品盈利率只有2.86%,全市场可识别盈利率也只有2.50%;新品里10%以下利润的占比极高,几乎看不到健康利润带,说明不是靠差异化赚钱,而是靠压价、投放和堆量硬打。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FPM4VN67 | Lericttor | 2025-09-04 | Yes | C$25.84 | 200pcs | C$5168.0 | 16.18% | C$836.19 |
![]() | B0DZCSGB19 | Mrsdry | 2025-03-05 | Yes | C$24.3 | 200pcs | C$4860.0 | 13.76% | C$668.74 |
![]() | B0DZ295MF8 | Tocelffe | 2025-03-03 | Yes | C$18.01 | 50pcs | C$900.5 | 10.39% | C$93.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPM4VN67 | Lericttor | 2025-09-04 | Yes | C$25.84 | 200pcs | C$5168.0 | 16.18% | C$836.19 |
这个市场不值得进入,已经接近/属于高风险价格战市场。 公开样本里新产品成功率只有2.86%,新品牌新发布产品成功率也只有3.45%,远低于10%的高风险线;而且新品牌新品失败率高达96.55%,老品牌新品失败率更是100%,说明不是“谁来都能做”的市场,而是大多数新入场都会被淘汰。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经进入明显的过热和价格战状态。 新品牌真实胜出几乎没有:新品牌新上架的盈利率只有3.45%,整体新上架盈利率也只有2.86%,而当前可识别的整体盈利产品占比仅2.50%,这说明不是“还有机会”,而是“绝大多数都在亏”。
证据很直接:近一年新品牌里,28个新产品里只有1个盈利,27个失败,失败率96.55%;2025年到2026年持续出现新品牌涌入,但盈利结果没有改善,2025年只有Lericttor的B0FPM4VN67算是少数成功案例,2026年则几乎全是失败。时间上看,2025年8月有14个新产品失败,2026年1月3个、2月5个、4月3个、5月3个、6月2个继续失败,说明进入者还在增加,但成功没有跟上,竞争只是在变更狠。用户预算500000 CNY看起来够做单个ASIN的早期投入,但这里的问题不是“资金不够”,而是“资金投进去也大概率打水漂”。
对大品牌来说,唯一能参考的不是普通新品牌,而是像Wowang这类老品牌:它在这个类目里4个产品全部不盈利,B0FLK2KQFK虽然标价25.87 CAD、毛利率16.6%,但销量是Inactive、品牌整体成功率0.00%,说明连老品牌都没有跑通,不是小品牌靠一点营销就能抄作业的市场。对小商家来说,真正像样的成功样本几乎没有;唯一的盈利新品牌Lericttor(B0FPM4VN67)太少,不足以证明可复制,而且其余新品牌大量失败,很多还集中在uxcell、Firstfooby、Esteopt、Outryth、Yizerel、LIAJIA、Generic、AUGTYRLV这些名字上,典型就是靠强铺货和高压打法硬挤。结论很明确:不要进入。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 18 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 16 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 14 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |