
这个市场不值得进入,结论很明确:新品牌成功率只有2.86%,整体也几乎是低利润挤压区,不适合大品牌或小商家现在进场。 用户预算虽然有500000 CNY,但市场里真正跑出来的新品牌样本极少,靠正常打法很难复制;当前更像是少数能做出差异化套装的老品牌在吃掉利润,普通新入局者大概率会被价格战和流量成本压住。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 价格战已经很重,整体盈利率只有3.42%,新品牌新上架的成功率只有2.86%,而新品牌新上架的失败率高达85.71%;再看新品利润水平,大量产品只有10%上下,说明这不是“有机会”,而是明显的低利润挤压市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:它已经接近价格战区,且新品牌成功率极低。 数据上看,整体可判定盈利的产品只有3.42%,新品牌新品盈利率更只有2.86%;更关键的是,新品牌新品亏损率高达85.71%,而老品牌新品也几乎全军覆没,说明这不是一个靠“正常做产品”就能跑出来的市场。
这个市场不值得进入,已经接近/处于价格战环境;对小商家和大品牌都不是好机会。 新品牌里真正跑出来的只有 1 个:Lericttor 的 B0FPM4VN67,月销 200、月利润 C$836.19、利润率 16.18%;但同类新品牌新上架里只有 1/35 有盈利,盈利率约 2.86%,而新品牌新上架的亏损/未达标占 85.71%,这说明现在不是“容易做成”的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0FPM4VN67 | Lericttor | 2025-09-04 | Yes | C$25.84 | 200pcs | C$5168.0 | 16.18% | C$836.19 |
![]() | B0DZCSGB19 | Mrsdry | 2025-03-05 | Yes | C$24.3 | 250pcs | C$6075.0 | 13.76% | C$835.92 |
![]() | B0DGQ5XBSN | Tocelffe | 2024-09-11 | Yes | C$25.38 | 50pcs | C$1269.0 | 13.81% | C$175.25 |
![]() | B0DZ295MF8 | Tocelffe | 2025-03-03 | Yes | C$18.01 | 50pcs | C$900.5 | 10.39% | C$93.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FPM4VN67 | Lericttor | 2025-09-04 | Yes | C$25.84 | 200pcs | C$5168.0 | 16.18% | C$836.19 |
这个市场不值得进入,已经接近/进入价格战区,且新品牌成功率极低。 全市场可识别利润产品只有3.42%,新上架产品的可盈利率仅2.86%;新产品里34个亏损、只有1个盈利,成功率2.86%,这远低于你要求的10%安全线。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很直接:这个市场不值得进入,已经是高饱和、低利润、强价格战的危险区。 最近新增品牌几乎都在失败,真正跑出来的只有 Lericttor 这一家,而且成功样本非常少,说明不是机会多,而是门槛极高。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 24 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 19 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |