- Benchmark ASINB0FN6WLGQV
- MarketplaceCA
- Category ID6205124011
- Analyzed Products
- Keywordeye roller, facial massage roller, cooling eye massager
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的低利润红海，而且新品牌几乎没有成功案例。 当前样本里新品牌 5 个、近 12 个月新发产品 9 个，成功率 0.00%；新发产品里可见的利润表现也不是健康扩张，而是几乎全部落在失败区间，市场正在走向更激烈的价格战，而不是机会扩张。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进入。 用户预算 50万CNY 看似足够覆盖单个ASIN前期铺货、物流和基础投放，但市场本身已经明显失真：新产品盈利率只有 0.00%，整体可识别盈利产品占比也只有 10.53%，而近一年新品牌/新上架产品几乎全部失败，说明这里不是正常竞争，而是典型的低胜率、低容错市场。
Early sourcing + logistics + marketing budget (CAD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?10.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 一次性冷敷眼罩/凝胶眼贴：通常更便宜、无需学习手法，适合临时消肿和缓解疲劳，购买门槛更低。
- 可重复使用的冷藏凝胶眼罩：比眼部滚轮更省事，直接冷藏后敷用，覆盖面积更大，适合想要“降温+放松”的用户。
- 冷藏勺子/金属汤匙冷敷法：几乎零成本，家中现成工具就能替代眼部冷感按摩，适合预算敏感或临时使用场景。
- 基础保湿眼霜配合指腹轻压：如果用户主要诉求是减少干燥和浮肿，这种方式更常见、易获得，且不需要额外器具。
- 蒸汽眼罩：操作最简单，适合想要放松眼周和短时舒缓的人群；虽然不是滚轮替代，但在“眼部舒缓”场景中竞争力很强。
- 冰袋/小号冷敷包包裹毛巾使用：比专用眼部按摩器更通用，家用场景易获取，且能兼顾眼周、额头和面部其他区域。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战和低成功率，继续投放风险很高。 目前市场可见的新品牌新发产品成功率是0%，新发产品整体盈利率也是0%，而品牌层面可验证的盈利产品只占10.53%，说明大多数新进入者都在亏钱或尚未跑通。
New products with Highest revenueNKQ
Recent Monthly Revenue (CAD):-(-)B0GT4CC5WDBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):C$1,492.00(50pcs/month)B0FN6WLGQV (4.4/5 (94 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsPLANTIFIQUE
Recent Monthly Revenue (CAD):C$5,793.00(300pcs/month)B0FGDSXNZM (4.1/5 (44 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsZeylju
Recent Monthly Revenue (CAD):-(-)B0GYZB8PKZ (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (CAD):-(-)B0GYZ82VMKBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 冰蓝渐变外观，冷感联想强，图片更吸睛
- |
- 冰滚轮+眼部按摩一体，功能更直观
- |
- 便携小巧，适合日常消肿冷敷护肤人群
B0FGDSXNZM (4.1/5 (44 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 环形外观最有辨识度，和常规滚轮明显不同
- |
- 冷热双用，卖点更完整，适合点击查看
- |
- 粉色配色+科技感包装，视觉冲击更强
B0D3LTM4PC (3.8/5 (5 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显是低利润红海。 新品盈利率为0%，而已识别利润数据的整体产品里，盈利的只有10.53%；同时新品端全部都没有跑出可观利润，说明现在不是“还有机会”的阶段，而是“要么拼品牌，要么拼重营销”的阶段。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FGDSXNZMPLANTIFIQUE2023-08-28YesC$19.31300pcsC$5793.018.17%C$1052.59
B00HVWVAZEGarnier2014-01-16YesC$20.33100pcsC$2033.021.42%C$435.47
B0CM3GN7HQORCLEENA2023-11-06YesC$20.1350pcsC$1006.517.54%C$176.55
B0FGPCLS25SZMDLX2025-07-04YesC$18.9850pcsC$949.011.77%C$111.7Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN6WLGQVNKQ2025-08-21NoC$29.8450pcsC$1492.035.55%C$530.41
B0FKLXY8JHHAZUU2025-07-31NoC$14.99-pcsC$-19.27%C$-B0GYZB8PKZZeylju2026-04-29NoC$26.85-pcsC$-15.43%C$-
B0GSBBN5SWASSTYSXH2026-03-12NoC$63.04-pcsC$-34.61%C$-B0GYZ82VMKZeylju2026-04-29NoC$--pcsC$--%C$-B0GT4CC5WDNKQ2026-03-19NoC$--pcsC$--%C$-
B0H84899PPgrace & stella2026-05-12NoC$--pcsC$--%C$-
B0GCD9CQKLMabnuby2025-12-24NoC$--pcsC$--%C$-
B0GCCH3H5DMabnuby2025-12-24NoC$--pcsC$--%C$-
B0GC5WK291Mabnuby2025-12-23NoC$--pcsC$--%C$-#New Product Success Rates
Listing这个市场不值得进入：新品牌和老品牌的新上架产品胜率都是 0%，样本里 100% 的新上架都在亏损，且近年的新进入者几乎全军覆没，说明这里已经不是机会市场，而是高压价格战市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZeyljuNKQMabnubyOther#Success Rate by Entry Time
Listing这个市场现在不值得进入：新品牌新上架 9 个样本里 0 个盈利，成功率 0%；最近 2025-2026 的新增几乎全是失败，且产品高度同质化，已经是明显的价格战/饱和市场。 这不是适合大品牌或小商家的机会盘，反而更像“谁更会烧钱、谁更会打广告”的淘汰赛。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 5 2026 0 0 0 0 0 0 0 5 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesGarnier Nutritioniste Skin Renew Anti-Puff Eye Roller, 15ml
This listing is deemed profitablePrice (CAD)C$20.33Released TypeOld Release (2014-01-16)Brand is an old entry in this marketSize and Weight13.4 x 4.5 x 2.4 cm, 37.00gProfitable Factors
Established brand with longevityBased on old ASINDesign & Appearance
经典细长滚轮结构，属于常见公开市场设计Key Buying Motive
咖啡因+维生素B5的眼周滚珠护理，主打消浮肿与淡化黑眼圈Target Customers
有黑眼圈、眼袋和晨起浮肿困扰的日常眼周护理用户Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$2,033.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.35% / 21.42%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight19.46% / 19.54%Peak / Non PeakSales & BSR Performance
ORCLEENAB0CM3GN7HQ (4.4/5 (50 Reviews))Face Roller Metal Facial Massager Face Sculpting Gua Sha Massage Tool for Eye Skin Care Reducing Puffiness Anti-Wrinkle for Women Girl Gift Set(Rose Gold)
This listing is deemed profitablePrice (CAD)C$20.13Released TypeOld Release (2023-11-06)Brand is an old entry in this marketSize and Weight17.7 x 7.8 x 3.7 cm, 150.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
玫瑰金+粉色的搭配，比竞品更偏礼品化和女性审美, 双头滚轮+套装组合，外观更像精致礼盒型面部按摩工具Key Buying Motive
双头设计，适合眼周和全脸不同部位的滚动按摩Target Customers
偏好高颜值、可送礼、日常轻护理眼周浮肿与面部放松的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$1,006.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.26% / 17.54%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.56% / 9.84%Peak / Non PeakSales & BSR Performance
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