- Benchmark ASINB0GVBQ7P79
- MarketplaceCA
- Category ID6205124011
- Analyzed Products
- Keywordbody brush, dry brush, bath brush
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经明显偏饱和，而且利润被压到低毛利区。 现在只有23.08%的新发布产品能跑到可接受盈利，新产品里75%失败；更要命的是，近期开出来的成功样本利润只在11.83%到13.53%，而亏损样本里还出现了3.32%这种几乎没空间的案例，说明这里已经不是“做出来就能赚”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 用户预算500,000 CNY表面上足以覆盖单个新品的前期启动，但市场已经被价格战和低利润压住了：整体可识别产品中只有21.21%盈利，新品盈利率23.08%，而新品利润区间下限只有3.32%到13.53%，说明多数新进入者只能在很薄的利润带里挣扎。
Early sourcing + logistics + marketing budget (CAD)C$3,701.74 - C$8,771.40Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?7.69%New listing success rate (old brands):0.00%New listing success rate (new brands):25.00%Which new brands have these successful new listings?Alternatives- 海绵/沐浴球（无柄款）
- 长柄洗澡搓澡巾/搓背巾（布质，可替代刷毛）
- 一次性搓澡手套/起泡手套
- 硅胶洗澡刷/硅胶搓背器
- 可挂式浴室海绵刷头替换装（若现有手柄可复用）
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，属于高饱和、明显价格战区。 新品牌虽然有少量成功样本，但整体只有23.08%的新发布产品达到可接受盈利，新入局品牌9个、老品牌15个，说明竞争已经很挤；而且失败样本里大量产品只有低个位数到低双位数利润，很多还卖不动，说明不是“做得出来就能赚到”的市场。
New products with Highest revenueAN BAILIHUA
Recent Monthly Revenue (CAD):C$5,283.00(300pcs/month)B0FXMNSD6M (4.1/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsKitsch
Recent Monthly Revenue (CAD):C$5,625.00(300pcs/month)B09RYLXT1D (4.6/5 (1521 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast investment in new productsTilcare
Recent Monthly Revenue (CAD):C$2,131.00(100pcs/month)B0DP7L2K35 (3.8/5 (217 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableMost investment in new productsMTGKO
Recent Monthly Revenue (CAD):C$4,092.00(300pcs/month)B0GY6MBHX6 (4.8/5 (52 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatThis listing is deemed profitableLeast profitable new productsVidi Care
Recent Monthly Revenue (CAD):-(-)B0H2PWKL6V (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 面部淋巴引流定位明确，和常见身体沐浴刷差异大
- |
- 弧形刷头贴合脸部、下颌线，外观更像护肤工具
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- 浅色礼盒感包装，适合追求精致居家护理的女性
B0FXMNSD6M (4.1/5 (136 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 超长弯柄木刷，和短柄或硅胶刷外形差异明显
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- 硬毛身体去角质定位清晰，适合背部等难够区域
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- 木质自然风格，偏传统沐浴人群，辨识度高
B0CP45NYMM (4.4/5 (296 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近价格战区，且小品牌想无靠山切入几乎没有胜算。 新品牌里真正跑通的只有 MTGKO、Tilcare、AN BAILIHUA 三个，成功率只有 23.08%，而且它们的盈利率都只是 11.83%~13.53%，刚刚踩线，不是健康高利润市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B09RYLXT1DKitsch2022-02-26YesC$18.75300pcsC$5625.015.96%C$897.75B0FXMNSD6MAN BAILIHUA2025-10-24YesC$17.61300pcsC$5283.012.9%C$681.51B0GY6MBHX6MTGKO2026-06-25YesC$13.64300pcsC$4092.011.83%C$484.09
B01L5DBDXSBelula2016-06-21YesC$33.6850pcsC$1684.027.84%C$468.83
B0CBYLL2QCBackski2023-07-22YesC$22.83100pcsC$2283.017.71%C$404.32B0DP7L2K35Tilcare2025-10-01YesC$21.31100pcsC$2131.013.53%C$288.33
B09N39CJX3BEAUTAIL2023-03-05YesC$16.7650pcsC$838.010.77%C$90.26Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FXMNSD6MAN BAILIHUA2025-10-24YesC$17.61300pcsC$5283.012.9%C$681.51B0GY6MBHX6MTGKO2026-06-25YesC$13.64300pcsC$4092.011.83%C$484.09B0DP7L2K35Tilcare2025-10-01YesC$21.31100pcsC$2131.013.53%C$288.33#New Product Success Rates
Listing结论很直接：这个市场不适合新进入，尤其不是“轻投入就能做”的市场。 现在的信号是明显的低利润高竞争：新产品盈利率只有25.00%，而新品牌里新上架产品的盈利率也只有27.27%，失败率分别高达75.00%和72.73%；更关键的是，市场里已经出现明显的价格/利润挤压，很多新产品利润率落在10%~20%区间，甚至有大量接近或低于10%的样本，说明进入后很容易被打成低毛利竞争。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
TilcareAN BAILIHUAMTGKONonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
BackskiVidi CareOTO BELLALUEXBOXEaTubanoAN BAILIHUAAdelbrasCheersendex#Success Rate by Entry Time
Listing结论很明确：这个市场不值得进入，已经接近价格战区，而且对新品牌和小商家都不友好。 近期香港新增品牌里，真正赚钱的只有少数，且最新一批新品的盈利率只有23.08%，非盈利占72.73%；同时近期新品里出现了多个低利润甚至亏损的案例，说明竞争正在变得更难，而不是更容易。
证据很直接：按时间看，2025年10月还有2个新品牌新品能赚钱，但到2026年5月开始，新增产品里亏损案例明显增多；2026年样本里新品牌盈利/亏损已经变成3个赚钱、8个亏钱，盈利率只有27.27%。典型案例里，Tilcare 的 B0DP7L2K35 还能做到 13.53% 利润率，但它花了约 3,701.74 CAD 的入场预算，且使用了明显偏强营销手法；MTGKO 的 B0GY6MBHX6 利润率只有 11.83%，预算更高，约 8,771.40 CAD，说明想靠正常打法做出结果，投入并不低。反面案例更危险：Vidi Care 的 B0H2PWKL6V 利润率只有 3.32%，直接亏；AN BAILIHUA 的 B0GNKJHFNY 也亏，说明低价竞争已经压缩到很薄。市场总体可见利润产品只占 21.21%，整体总收入样本约 44,881.1 CAD，但这不是机会信号，反而是少数头部在吃存量。
对大品牌来说，虽然能靠更高预算和品牌力硬进，但这不是“高概率成功”的市场，而是需要额外品牌投入、内容投放和长期拉新才能勉强站住；对小商家来说，更糟，真正可参考的成功样本非常少，Tilcare 这类看似小品牌成功的案例也带有强营销痕迹，不应当当作普通小商家模板。你现在不该进这个类目：市场已经偏饱和，近期成功率低，利润被压到10%附近，想赢要么烧钱，要么走偏激营销。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 1 2 0 0 0 2 2026 0 0 1 1 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 2 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 1 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 1 0 0 0 0 2 2026/6 0 0 0 1 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesKitsch Dry Brushing Body Brush for Lymphatic Drainage with Soft Bristles
This listing is deemed profitablePrice (CAD)C$18.75Released TypeOld Release (2022-02-26)Brand is an old entry in this marketSize and Weight15.5 x 8.7 x 4.2 cm, 113.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
木柄+圆形软毛刷头的传统干刷外观，整体更偏经典自然风Key Buying Motive
主打敏感肌可用的柔软天然刷毛，并强调淋巴引流与温和去角质Target Customers
更适合关注淋巴按摩、敏感肌温和刷身和自然环保护理的人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$5,625.00300 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.63% / 15.96%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight9.40% / 9.74%Peak / Non PeakSales & BSR Performance
Loofah with Handle & Shower Brush Charcoal 2 Pack- Back Scrubber for Shower for Men & Women, Body Brush Ideal for Exfoliation, Back Loofah for Shower with Bath Brush, Long Handle for Shower Back Brush
This listing is deemed profitablePrice (CAD)C$21.31Released TypeNew Release (2025-10-01)Brand is a new entry in this marketSize and Weight20.6 x 10.1 x 7.9 cm, 272.00gProfitable Factors
Low pricing strategyDistinct functions and featuresDesign & Appearance
黑色竹炭风格，整体更偏“去味/深层清洁”感，区别于常见木质原色刷子, 双件装长柄海绵+刷头组合，且加入竹炭概念，外观和常规单一木柄鬃毛刷不同Key Buying Motive
竹炭浸润的网状沐浴球，主打深层清洁、除味和更丰富起泡，同时保留长柄背刷功能Target Customers
更适合想要一件产品同时满足背部够得到、起泡多、带除味概念的沐浴人群Early Investment
Investment
Monthly Revenue (Recent) (CAD)C$2,131.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight12.68% / 13.53%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.60% / 0.25%Peak / Non PeakSales & BSR Performance
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