
这个市场不适合进入,结论很明确。 新品牌已经有19个、近一年新发布产品67个,但真正跑通的新品牌新品成功率只有37.50%,而且从最近月份看,盈利并没有跟上上新速度,竞争是在加剧,不是在变好;这不是适合小商家硬冲的环境。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不该进。 新品牌和老品牌都在卷同一类“手机自拍杆/三脚架”标准款,整体盈利率不差,但新品牌新上架的成功率只有37.5%,失败率高达62.86%,而且已经出现明显的高品牌密度与同质化竞争;对新进入者来说,这不是一个适合硬闯的市场。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场:新品牌盈利率只有37.50%,新品牌新品失败率高达59.38%,整体盈利产品占比45.29%,而且新进入品牌已经出现多轮复制式上新,典型是价格与功能都在内卷。 你有50万人民币预算,表面上足够覆盖单个ASIN前期投入,但这个类目不是“有钱就能赢”,因为真正能跑出来的产品不是靠低价硬拼,就是靠明显差异化和品牌势能,普通小商家硬冲风险很高。
这个市场不建议进入:新品盈利率只有35.82%,而新品牌新品非盈利率高达59.38%,说明最近的竞争不是健康增长,而是越来越依赖价格战和强营销。对小卖家来说,这不是可复制的成功环境;对大品牌来说,也只是要用更高预算去硬拼,未必划算。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CR6ZD61D | KraftGeek | 2023-12-29 | Yes | $29.7 | 4000pcs | $118800.0 | 32.43% | $38526.84 |
![]() | B0C6KDQQMD | SelfieShow | 2023-05-29 | Yes | $17.85 | 5000pcs | $89250.0 | 27.38% | $24436.65 |
![]() | B0CR6YZD4B | KraftGeek | 2023-12-29 | Yes | $29.75 | 2250pcs | $66937.5 | 32.48% | $21741.3 |
![]() | B0CY2NH57B | UBeesize | 2024-03-14 | Yes | $48.81 | 1000pcs | $48810.0 | 40.39% | $19714.36 |
![]() | B0CSML4N58 | SelfieShow | 2024-01-18 | Yes | $23.01 | 2250pcs | $51772.5 | 26.7% | $13823.26 |
![]() | B0CRP4Y486 | SelfieShow | 2024-01-06 | Yes | $23.05 | 2250pcs | $51862.5 | 26.0% | $13484.25 |
![]() | B0F8BNDXFY | Victiv | 2025-05-12 | Yes | $23.76 | 2000pcs | $47520.0 | 24.62% | $11699.43 |
![]() | B0FNW933SL | Yoozon | 2025-08-27 | Yes | $33.72 | 1000pcs | $33720.0 | 34.57% | $11657.01 |
![]() | B08P5TBCC1 | ATUMTEK | 2020-11-23 | Yes | $28.99 | 1000pcs | $28990.0 | 34.81% | $10091.42 |
![]() | B0CY59QX5D | SENSYNE | 2024-03-15 | Yes | $46.94 | 500pcs | $23470.0 | 36.26% | $8510.23 |
![]() | B0BHQ8VHM1 | ATUMTEK | 2022-10-09 | Yes | $39.99 | 550pcs | $21994.5 | 38.18% | $8397.51 |
![]() | B0G8HMYJWS | ULANZI | 2025-12-18 | Yes | $29.51 | 650pcs | $19181.5 | 31.42% | $6026.83 |
![]() | B0H6DH7LJS | MRGLAS | 2026-01-08 | Yes | $36.99 | 400pcs | $14796.0 | 37.34% | $5524.83 |
![]() | B08HRL53NM | ATUMTEK | 2020-09-10 | Yes | $29.3 | 550pcs | $16115.0 | 34.21% | $5512.95 |
![]() | B0GHRVJY3Z | UBeesize | 2026-05-11 | Yes | $45.2 | 300pcs | $13560.0 | 35.66% | $4835.5 |
![]() | B0GLYVY43Y | USKEYVISION | 2026-04-21 | Yes | $48.41 | 250pcs | $12102.5 | 35.21% | $4261.3 |
![]() | B0FFMLKZ8M | Victiv | 2025-06-26 | Yes | $28.64 | 500pcs | $14320.0 | 29.28% | $4192.9 |
![]() | B075WQYN3B | Fugetek | 2017-09-24 | Yes | $17.6 | 1000pcs | $17600.0 | 22.56% | $3970.56 |
![]() | B0GHRRVT66 | UBeesize | 2026-05-01 | Yes | $28.89 | 400pcs | $11556.0 | 33.82% | $3908.24 |
![]() | B0G4MFGXHY | LuxeNova | 2025-12-31 | Yes | $29.51 | 400pcs | $11804.0 | 32.1% | $3789.09 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0FNW933SL | Yoozon | 2025-08-27 | Yes | $33.72 | 1000pcs | $33720.0 | 34.57% | $11657.01 |
![]() | B0G8HMYJWS | ULANZI | 2025-12-18 | Yes | $29.51 | 650pcs | $19181.5 | 31.42% | $6026.83 |
![]() | B0H6DH7LJS | MRGLAS | 2026-01-08 | Yes | $36.99 | 400pcs | $14796.0 | 37.34% | $5524.83 |
![]() | B0GHRVJY3Z | UBeesize | 2026-05-11 | Yes | $45.2 | 300pcs | $13560.0 | 35.66% | $4835.5 |
![]() | B0GLYVY43Y | USKEYVISION | 2026-04-21 | Yes | $48.41 | 250pcs | $12102.5 | 35.21% | $4261.3 |
![]() | B0GHRRVT66 | UBeesize | 2026-05-01 | Yes | $28.89 | 400pcs | $11556.0 | 33.82% | $3908.24 |
![]() | B0G4MFGXHY | LuxeNova | 2025-12-31 | Yes | $29.51 | 400pcs | $11804.0 | 32.1% | $3789.09 |
![]() | B0FWQQ4JV1 | TODI | 2025-10-17 | Yes | $24.99 | 500pcs | $12495.0 | 29.59% | $3697.28 |
![]() | B0GTNRQ623 | HMDMDN | 2026-05-07 | Yes | $29.29 | 300pcs | $8787.0 | 36.43% | $3201.11 |
![]() | B0GTQG15PD | K&F CONCEPT | 2026-03-24 | Yes | $26.13 | 400pcs | $10452.0 | 29.15% | $3046.76 |
![]() | B0GD1FWXKK | ULANZI | 2025-12-29 | Yes | $22.17 | 300pcs | $6651.0 | 33.56% | $2232.08 |
![]() | B0FY2GRHYJ | GEYUTHS | 2025-10-28 | Yes | $20.96 | 300pcs | $6288.0 | 29.95% | $1883.26 |
![]() | B0GXD725ZB | Vimose | 2026-04-16 | Yes | $27.79 | 200pcs | $5558.0 | 31.36% | $1742.99 |
![]() | B0GYNPW8Z4 | ULANZI | 2026-04-27 | Yes | $28.62 | 200pcs | $5724.0 | 28.96% | $1657.68 |
![]() | B0G52484B2 | Kinwald | 2025-12-04 | Yes | $20.29 | 300pcs | $6087.0 | 26.56% | $1616.71 |
![]() | B0GKF2VS6M | Vimose | 2026-01-29 | Yes | $25.05 | 200pcs | $5010.0 | 30.7% | $1538.07 |
![]() | B0GYN8JXXB | ULANZI | 2026-04-27 | Yes | $27.43 | 200pcs | $5486.0 | 28.01% | $1536.63 |
![]() | B0GVXX2MSY | ULANZI | 2026-04-03 | Yes | $48.02 | 50pcs | $2401.0 | 35.8% | $859.56 |
![]() | B0GLFRD59L | OMOTON | 2026-06-15 | Yes | $49.03 | 50pcs | $2451.5 | 34.53% | $846.51 |
![]() | B0GYNMGJK7 | ULANZI | 2026-04-27 | Yes | $25.43 | 100pcs | $2543.0 | 19.23% | $489.02 |
这个市场不适合现在进入:新品成功率不高,而且旧品牌和强势新品牌已经把高利润段位占住了,明显是高竞争市场。 从数据看,新品整体盈利率只有35.82%,而非盈利新品占61.29%;如果只看新品牌,新品盈利率更低到38.71%,非盈利占61.29%,说明新玩家进来大概率先撞墙。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入,已经明显走向高竞争和价格战。 近一年新发布产品里,盈利率只有35.82%,而且新品牌只看真实新上架产品时,成功率也只有38.71%,失败率高达61.29%;更关键的是,最近月份新增产品明显增多,但盈利并没有同步走强,说明竞争正在加剧而不是变容易。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 5 | 4 | 0 | 15 |
| 2026 | 0 | 0 | 0 | 1 | 4 | 10 | 0 | 28 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 7 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 2 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 2 | 3 | 0 | 5 |
| 2026/1 | 0 | 0 | 0 | 0 | 1 | 3 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 7 |
| 2026/4 | 0 | 0 | 0 | 1 | 2 | 3 | 0 | 5 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 3 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 5 |