
这个市场不适合进入,结论很明确。 新品 12 个里可识别的盈利样本为 0%,最近新发布 2025/2026 也都是 8/8、4/4 全部不盈利,说明不是成长型机会,而是已经进入明显的价格战和饱和区;用户 50 万 CNY 虽然能覆盖单个 ASIN 的前期启动,但不足以支撑这种靠持续投放和品牌力硬拼的市场。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。用户预算 50万 CNY 看起来够覆盖单个 ASIN 的前期启动,但市场已经被老品牌和高价竞争挤满,且新上架产品几乎没有成功样本,属于高风险甚至接近价格战区。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,已经进入明显的价格战/饱和区。 新品成功率是0%,而且近一年新上架产品全部失败;同时老品牌主导新产品,说明不是新手友好的增量市场,而是资源、投放和品牌力碾压的存量博弈。
这个市场不适合进入。 新品利润表现极差,12个新产品里没有任何一个达到可观盈利,且最近新增产品全部落在低利润或未跑通状态;这不是可复制的机会,而是明显的价格战/饱和市场。市场里真正能赚钱的,几乎都来自老牌玩家 NEEWER,靠老链接、功能微创新和更强预算硬撑,新品牌没有清晰成功样本。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D9W57M4Y | NEEWER | 2024-07-25 | Yes | £44.7 | 200pcs | £8940.0 | 23.46% | £2097.33 |
![]() | B0BF976MJY | NiceVeedi | 2022-10-15 | Yes | £52.61 | 100pcs | £5261.0 | 14.36% | £755.48 |
![]() | B0FD2Y3HFR | NEEWER | 2025-06-17 | Yes | £64.34 | 50pcs | £3217.0 | 17.46% | £561.69 |
![]() | B0FCXV7YSB | NEEWER | 2025-06-20 | Yes | £41.51 | 50pcs | £2075.5 | 22.34% | £463.67 |
![]() | B0F6CG7MS3 | NEEWER | 2025-04-25 | Yes | £68.67 | 50pcs | £3433.5 | 13.35% | £458.38 |
![]() | B0C2TF2R1W | NiceVeedi | 2023-05-14 | Yes | £33.09 | 50pcs | £1654.5 | 10.37% | £171.58 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0H4QDXQ4Q | NEEWER | 2026-06-12 | No | £45.99 | -pcs | £- | 18.69% | £- |
![]() | B0GY4DFYH6 | NiceVeedi | 2026-04-22 | No | £34.76 | -pcs | £- | -0.15% | £- |
![]() | B0G4VJMMWJ | NEEWER | 2025-12-12 | No | £82.98 | -pcs | £- | 27.49% | £- |
![]() | B0FSCTM7CK | NEEWER | 2025-09-26 | No | £45.87 | -pcs | £- | 8.63% | £- |
![]() | B0FWJ5S2Z2 | NEEWER | 2025-10-17 | No | £48.39 | -pcs | £- | 24.69% | £- |
![]() | B0FMXVCV9L | NEEWER | 2025-08-22 | No | £53.29 | -pcs | £- | 22.69% | £- |
![]() | B0FKGRT5H4 | NEEWER | 2025-08-01 | No | £44.55 | -pcs | £- | 24.77% | £- |
![]() | B0FZSXWBTK | soonpho | 2025-11-05 | No | £- | -pcs | £- | -% | £- |
![]() | B0FWZGFKH3 | NEEWER | 2025-10-19 | No | £- | -pcs | £- | -% | £- |
![]() | B0FT2P8N52 | NEEWER | 2025-09-29 | No | £- | -pcs | £- | -% | £- |
![]() | B0GGHW7S3H | NEEWER | 2026-01-13 | No | £- | -pcs | £- | -% | £- |
这个市场不适合进入:新品成功率为0%,而且所有已确认的新发布产品全部不盈利,典型的价格战高压区。 现有数据里看不到真正可复制的小品牌成功案例,能跑出来的基本是NEEWER这类老品牌靠旧款延伸和功能微创新吃掉利润,新品牌如果硬进,只会被迫卷预算、卷投放、卷品牌。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,已经是明显的价格战/饱和市场。最近新发布几乎全部失败:2025年新发布样本里 8/8 不盈利,2026年到目前为止也是 4/4 不盈利;整体可识别样本里盈利产品只占 23.08%,而新发布产品盈利率为 0%,说明越新的进入者越难赚钱,市场不是变容易,而是在变更难。
证据很直接:新增产品几乎都被老牌玩家吃掉,最近成功案例全是老品牌,而且都不是小商家级别的自然成功。NEEWER、NiceVeedi、soonpho 这些老品牌主导了所有“新发布”样本;真正能赚钱的产品大多依赖“基于旧款微创新”,比如 B0D9W57M4Y、B0F6CG7MS3、B0FCXV7YSB、B0FD2Y3HFR,价格大约在 41.51–68.67 GBP,月收入大约 2,075.5–8,940 GBP,但它们的成功不是低成本空位,而是成熟老品牌在已有 listing 上继续堆功能。反过来,失败样本 B0H4QDXQ4Q、B0GY4DFYH6、B0FWZGFKH3、B0FZSXWBTK 都是看起来“参数不差”,但因为同质化高、没有明显差异化而卖不动。更关键的是,近12个月的新发布里没有看到任何“真正的小商家成功案例”(<300 reviews/year 的新品牌成功样本缺失),也没有证据表明市场需要健康的低预算打法;相反,若想跟老牌竞争,明显更像是在拼品牌、内容和持续投放,而不是靠单一 ASIN 低成本切入。用户预算 500000 CNY 虽然看起来不低,但对这种靠老牌持续加码的市场,只够短期起步,不足以覆盖后续品牌和长期竞争成本。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |