
结论很明确:这个市场不适合进入。 现在不是增量红利期,而是明显的高压竞争区,虽不是全盘超饱和,但已经进入价格战边缘,小商家不该进,大品牌也不值得硬闯。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 新品盈利率只有18.18%,但新品牌新品盈利率只有25.00%,新品亏损率高达62.50%;更关键的是,市场里已经出现至少5个新品牌、2个老品牌的新发布样本,且老品牌新品盈利率是0%,这是典型的高竞争、低容错市场,不建议推进。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌成功率只有18.18%,但新品牌失败率高达62.50%,而且新上架利润大多挤在10%~30%区间,已经明显是竞争很硬的价格战市场。 现在能看到的“成功”并不多,真正可复制的只有 iBytoc 的 B0GPJBKJQG;对小商家来说,Pipiboo 的 B0FYYJMPD5 直接亏损,RJLCTH 的 B0GZVR42YZ 甚至没有跑出有效销量,说明这条赛道不是靠低成本就能稳进。
这不是值得进入的市场:已经进入明显的低利润竞争区,且新品牌成功率太低。 现有数据里,新品整体可盈利率只有18.18%,而能真正拿到“新品牌盈利新品”的只占25%,同时近半年新发布里盈利的只有1个、亏损/未达标的有5个,走势是明显偏弱的。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F2HRZGJ4 | NINEFATICS | 2025-03-26 | Yes | $20.6 | 1000pcs | $20600.0 | 33.91% | $6985.46 |
![]() | B0GPJBKJQG | iBytoc | 2026-02-21 | Yes | $17.25 | 500pcs | $8625.0 | 26.03% | $2245.09 |
![]() | B0DYK196ZV | Aerbeis | 2025-02-26 | Yes | $14.7 | 300pcs | $4410.0 | 28.51% | $1257.3 |
![]() | B0G3H8NBYF | HAEZU | 2025-11-22 | Yes | $11.69 | 200pcs | $2338.0 | 15.37% | $359.36 |
![]() | B0DT3WVL71 | EEEKit | 2025-01-15 | Yes | $14.87 | 50pcs | $743.5 | 22.09% | $164.24 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GPJBKJQG | iBytoc | 2026-02-21 | Yes | $17.25 | 500pcs | $8625.0 | 26.03% | $2245.09 |
![]() | B0G3H8NBYF | HAEZU | 2025-11-22 | Yes | $11.69 | 200pcs | $2338.0 | 15.37% | $359.36 |
这个市场不适合现在进入,结论很明确:新品牌成功率只有18.18%,但真正可复制的“纯新上架”成功只有20%(2/10),而旧品牌新上架全军覆没(0/3);更关键的是,成功集中在少数新品,失败面很广,说明门槛高、竞争硬。 目前还没有看到30个以上新品牌蜂拥进入的明显超饱和信号,但已经是明显的高压竞争市场,不是适合轻松切入的赛道。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场现在不值得进入:新品牌成功率只有25%,但新品牌失败率高达62.5%,而且近一年新品牌新品里真正跑通的只有2个,失败的有5个;最近6个月几乎每月都有新品牌进场,但成功越来越少,明显是竞争加剧、回报变差。 你的预算500,000 CNY看起来足够覆盖单个ASIN前期投入,但这不是问题的核心——核心是市场已经在往高压竞争走,且新入场品牌里能稳定赚钱的案例太少,不适合把它当成稳妥机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |