
结论很明确:这个市场不适合进入,已经是价格战型过热市场。 近批新品牌没有任何真实盈利样本,新上架产品盈利率是0%,整体可识别盈利产品也只有12.12%,这不是早期红利,而是同质化竞争把新入场空间压没了。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入,用户预算虽够单个ASIN的起步,但市场已经呈现价格战和高失败率特征,不能按“好机会”看待。 新品牌新上架产品盈利率为0%,整体可识别产品盈利率只有12.12%,而新上架产品的盈利区间也只有约6.19%~19.37%,说明大多数新品很难跑出健康利润;更关键的是,新品牌和老品牌的新上架产品样本里,盈利率都为0%,非盈利率都为100%,这不是正常的早期红利,而是明显的高竞争环境。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入:新品牌样本已经出现亏损,且老品牌用更高投入换来的只是勉强可赚,属于高竞争、低容错的市场。 你当前预算500,000 CNY表面上够做一个ASIN,但从数据看,真正能跑通的不是“低成本切入”,而是要么靠老品牌资源硬扛,要么接受新品很可能先亏后磨,风险太高。
这个市场不值得进入,结论很直接:已接近/进入价格战区,而且新品牌几乎没有真实胜算。 目前可识别的 33 个产品里,只有 12.12% 明确盈利;新上架产品的明确盈利率是 0.00%,新产品利润带里只有 20% 落在 0~10%,其余 80% 都是“无法形成有效盈利”的新货,说明新入场并没有跑通。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B07S4MVHXS | PowerTrust | 2019-05-19 | Yes | £24.99 | 100pcs | £2499.0 | 19.02% | £475.31 |
![]() | B07T595J8T | DuraPro | 2019-06-17 | Yes | £20.99 | 100pcs | £2099.0 | 16.87% | £354.11 |
![]() | B07H2VKMGM | A Artman | 2018-09-03 | Yes | £23.29 | 50pcs | £1164.5 | 18.24% | £212.41 |
![]() | B072JMHM5J | ENEGON | 2017-06-01 | Yes | £19.99 | 50pcs | £999.5 | 16.93% | £169.22 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0G4M5N15W | Looyuya | 2025-12-01 | No | £20.98 | -pcs | £- | 10.7% | £- |
![]() | B0FK3HD6R8 | edekoy | 2025-07-27 | No | £16.19 | -pcs | £- | 6.85% | £- |
![]() | B0GF6FR4N1 | TAVT | 2026-01-06 | No | £23.99 | -pcs | £- | 12.44% | £- |
![]() | B0FNJTVWX7 | LP | 2025-08-23 | No | £- | -pcs | £- | -% | £- |
![]() | B0GT98TLY6 | ENEGON | 2026-03-20 | No | £- | -pcs | £- | -% | £- |
这个市场不值得进入,已经明显是价格战区,而且新品牌几乎没有真正的成功样本。 新产品里可识别盈利的比例只有12.12%,但新上架产品的盈利率是0%,新品牌与老品牌的新发布产品也都是0%盈利;更关键的是,样本里没有任何新品牌的新产品能合法跑出来,只有老牌子靠老产品延伸在吃市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不该进,已经是价格战型过热市场。 近一批新品牌的结果是 5 个新上新全部不盈利,成功率 0%,而且最近两年没有看到任何新上新转化为盈利;这说明新进入者越来越难做,靠普通同质化产品基本没戏。
证据很直接:2025 到 2026 只有 5 个新品牌样本,全部失败。 失败品牌包括 edekoy、LP、Looyuya、ENEGON、TAVT,对应 ASIN 有 B0FK3HD6R8、B0FNJTVWX7、B0G4M5N15W、B0GT98TLY6、B0GF6FR4N1,全部被判定为非盈利;按你给的规则,这种“新品牌成功率 0%”已经是高风险信号。更关键的是,市场里能赚钱的样本大多不是靠真正新品,而是靠老品基础上的改款和功能微差异,例如 B072JMHM5J、B07H2VKMGM、B07S4MVHXS、B07T595J8T 这些都是老牌在做“套装化、双槽、便携快充”这种成熟打法,说明市场不是创新红利,而是老玩家在卷功能和渠道。整体盈利产品占比只有 12.12%,新上新盈利占比更是 0%,这已经符合你说的“价格战区”。
对小卖家尤其不友好。 你给的预算是 500000 CNY,但当前成功路径更多需要品牌力和持续投放,不是简单把首批货铺上去就能赢;同时样本里新品牌失败集中且没有真正的小卖家成功案例可复制,反而只有老牌大玩家的稳定赚钱样本。结论很明确:大品牌也不是好进场时机,小卖家更不该进;如果硬要做,只能靠明显创新、认证和长期品牌投入,但这已经超出普通单 ASIN 可控范围。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |