
这个市场不值得进入,结论非常明确:新品牌新上架成功率是0%,最近新增产品也全部亏损,已经是明显的价格战和存量厮杀市场。对小商家来说几乎没有可复制的自然成功路径;对大品牌来说也不是好赛道,除非你愿意带着明显的产品升级和更强渠道硬打。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合现在进入。 价格已经被压到高竞争区,且新品牌新品几乎没有成功样本;对大品牌来说也不是好赛道,对小商家更是高风险。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入。 现在看到的是典型的价格战/低成功率市场,新品盈利率为0%,且新品牌新品全军覆没;对大品牌和小商家都不是好机会。
这个市场不值得进入,已经明显偏向价格战和存量厮杀。 新产品里可见盈利的几乎为零,3个新上市样本里盈利率是0%,而且新品牌的代表 TILTA 两个新款全部亏损,说明不是靠“正常做产品”就能赢,更多是老牌或强势品牌在硬扛。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B09ZYND9WP | SMALLRIG | 2022-05-10 | Yes | £64.68 | 50pcs | £3234.0 | 26.84% | £868.01 |
![]() | B0D31RKC2Y | NEEWER | 2024-05-10 | Yes | £54.57 | 50pcs | £2728.5 | 24.88% | £678.86 |
![]() | B0DB5VKRMG | K&F CONCEPT | 2024-07-25 | Yes | £49.22 | 50pcs | £2461.0 | 24.12% | £593.6 |
![]() | B0DB5VR3KQ | K&F CONCEPT | 2024-07-25 | Yes | £35.27 | 50pcs | £1763.5 | 22.06% | £389.03 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FRS9LT5H | TILTA | 2025-09-19 | No | £64.77 | -pcs | £- | 19.33% | £- |
![]() | B0GK13Q85X | NEEWER | 2026-01-27 | No | £- | -pcs | £- | -% | £- |
![]() | B0FWCZMW1Q | TILTA | 2025-10-15 | No | £- | -pcs | £- | -% | £- |
结论很明确:这个市场不值得进入,尤其对小品牌和大品牌都不友好。 样本里新上架产品成功率是0%,整体可辨识盈利率只有28.57%,但新产品利润分布里真正落到较好利润区间的很少,近年的新进入几乎都在亏;这不是机会市场,而是高竞争、低容错、明显向价格战/存量品牌倾斜的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合进入的市场:新品牌新上架成功率是0%,整体新上架成功率也是0%,而最近新增产品全部落在亏损区间,说明竞争已经把新进入者直接压死了。更关键的是,当前能看到的成功样本几乎都来自老品牌,而不是可以复制的小商家案例;对小商家来说,这个市场已经进入高风险甚至近乎不可进入状态。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |