NEEWER Basics 13" 45W Large Ring Light with 66" Stand, 3000K-6500K CRI95+ Full Screen LED Panel Lighting with Phone Holder/Remote for Video Recording Selfie Streaming Makeup Studio Photography, BR45B
Selfie Lights - 产品分析报告
  • Benchmark ASIN
    B0GVDXXZBL
  • Marketplace
    US
  • Category ID
    23658829011
  • Analyzed Products
  • Keyword
    ring light, led ring light, photography ring light
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-24
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk for New Products
Newly Released Counts (All Brands)
34
New Brand (8)
Old Brand (26)
Success rate (all brands)
5.88%
New Brand (12.50%)
Old Brand (3.85%)
Most products net profit margin range
-0.50% - 25.06%
Listing

Report summary from Keble AI Agent: Listing

这个市场不值得进入,已经是明显的高压价格战市场。 证据很直接:34个新发布里只有2个赚钱,新品盈利率仅5.88%,93.55%新产品不赚钱;而且近几个月几乎所有新入场都落在“other/不确定”或亏损区间,说明不是在增长,而是在被老品牌和同质化竞争持续挤压。

Recommended Products Features Direction
B0B6JNNL3K
Why do customers choose it?
  • RGB彩光+多动态模式,明显区别于常规单色环形灯
  • 12英寸环形灯搭配63英寸三脚架,且可拆成手持/桌面两用结构
  • 同时提供3种CCT与39种彩色模式,功能比竞品更偏娱乐化和氛围感
  • 面向直播、自拍、短视频创作者以及希望用彩色氛围灯提升画面风格的用户
  • Sales
    Avg. price: $34.99|Latest price: $34.99|Approx. recent monthly revenue: $6,998.00 (200 pcs)|Net profit margin: 19.87%
    B0DS1RMRB9
    Why do customers choose it?
  • 带脚轮的可移动重型三脚架,且支持刹车锁定,区别于常见桌面固定式环形灯
  • 支持带刹车的脚轮移动,适合烹饪/直播时快速切换机位;同时保留俯拍支架与环形补光的一体化结构
  • 面向需要频繁移动机位的厨艺教程、直播带货和多角度录制创作者
  • Sales
    Avg. price: $77.72|Latest price: $67.99|Approx. recent monthly revenue: $3,886.00 (50 pcs)|Net profit margin: 23.12%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    6 new brands33 old brands
    6 brands have new listings14 brands have new listings
    8 new listings26 new listings
    1 succeeded
    1 succeeded
    6 failed
    23 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    ...
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      这个市场不适合现在进入。 500,000 CNY 只能覆盖少数新款的前期启动成本,但市场里新品牌已经明显过多,且新入场产品成功率极低,利润空间也被压得很薄;对大品牌和小商家来说都不是好赛道,直接建议放弃。

      Early sourcing + logistics + marketing budget (USD)
      $9,505.50 - $30,034.37
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      76.47%
      New listing success rate (old brands):
      3.85%
      New listing success rate (new brands):
      12.50%
      Which new brands have these successful new listings?
      Which old brands have these successful new listings?
      Potential certificate expenses
      UL Certification
      FCC Certification

      Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).

      Alternatives
      1. 夹式补光灯(不带环形灯)
      2. 小型桌面LED面板灯
      3. 手机补光镜/自拍补光夹
      4. 可调色温台灯改造拍摄灯
      5. 环形灯替代:窗边反光板+自然光拍摄方案

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不值得进入,已经明显偏向饱和和价格战。从现有样本看,整体可盈利产品只有32.50%,新上架产品里可盈利率只有5.88%,而新品牌新发布产品里未达标的比例高达75.00%,说明新玩家进场大概率先亏钱,尤其不适合小商家硬闯。

      Yarrashop
      Most investment in new productsLeast investment in new productsNew products with Highest revenue
      Desk Ring Light with Stand, Adjustable Desktop Light with Phone Holder for Video Calls, Zoom Lighting for Computer/Laptop/Conference/Webcam, Video Light for Recording, Podcast,Photography
      Recent Monthly Revenue (USD):-(-)
      B0H62C8BV8Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      7" Ring Light with Stand for Desk, 30 Modes for Video Conference Lighting
      Recent Monthly Revenue (USD):$4,247.00(100pcs/month)
      B0GT1CL6W7 (4.6/5 (192 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
      SENSYNE
      Old brand with the most profitable new products
      Sensyne Ring Light with Stand, 50" Phone Tripod for iPhone & Android, LED Ring Light with Remote, 3 Color Modes & 10 Brightness Levels for TikTok, Zoom & Video Recording
      Recent Monthly Revenue (USD):$297,100.00(10000pcs/month)
      B08B3X7NXC (4.5/5 (71161 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Sensyne 12'' Ring Light with 50'' Extendable Tripod Stand, LED Circle Lights with Phone Holder for Live Stream/Makeup/YouTube Video/TikTok, Compatible with All Phones
      Recent Monthly Revenue (USD):$38,560.00(1000pcs/month)
      B0BW3BRH5F (4/5 (1308 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      Heliora
      Least profitable new products
      Heliora 12" Large Ring Light with Stand, 7000K Full-Screen Selfie Light Ring with Phone Holder, Professional Big Ring Light for Live Stream, YouTube, TikTok, Makeup, Video, Barber, Photography
      Recent Monthly Revenue (USD):-(-)
      B0G56WXPRF (4.5/5 (12 Reviews))Brand is a new entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • #Differentiations

      Unique productsCommon products
      TODI 12" RGB Ring Light with 63" Tripod Stand, 3 CCT Mode and 39 Color Mode Selfie RingLight with Stand, 2-in-1 LED Ring Light with Selfie Remote, for Makeup, Live Stream
      Differentiation:
      1. RGB彩光和动态模式最显眼,图片点击吸引力强
      2. 可拆分桌面/手持两用,形态更特别
      3. 彩色氛围感强,和普通单色环形灯差异大
      B0B6JNNL3K (4.3/5 (296 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      UBeesize Pro LED Ring Light Tripod with Phone Holder & Casters, Adjustable Overhead Phone/Camera Mount for iPhone, Video Recording, Live Streaming, Cooking (Mobile Stand with Light & Tripod)
      Differentiation:
      1. 带脚轮和刹车的可移动三脚架,结构很少见
      2. 更适合烹饪/直播频繁换位,功能差异明显
      3. 俯拍补光一体化,和常规固定灯架区别大
      B0DS1RMRB9 (4.3/5 (679 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不适合进入:新品盈利率只有5.88%,而且34个新发布里只有2个能赚钱,典型的高风险价格战市场。 你的预算500,000 CNY表面上足够覆盖单个ASIN的前期启动,但市场真实门槛更高:新品推荐投入约9,505.5~30,034.37 USD,且大多数新品利润率落在10%-30%,<10%的低利润与亏损样本占比很高,说明不是靠薄预算就能稳定做起来的市场。

      Profitability difficulty
      Moderate Risk for New Products

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B08B3X7NXC
      B08B3X7NXC
      SENSYNE
      2020-06-12
      Yes
      $29.71
      10000pcs
      $297100.0
      10.43%
      $30987.53
      B0BXPJZ93B
      B0BXPJZ93B
      Evershop
      2023-03-07
      Yes
      $36.95
      2000pcs
      $73900.0
      24.44%
      $18061.16
      B0D3LM6Q73
      B0D3LM6Q73
      Weilisi
      2024-07-04
      Yes
      $38.42
      2000pcs
      $76840.0
      19.58%
      $15045.28
      B0CLGJLRL8
      B0CLGJLRL8
      Weilisi
      2023-11-26
      Yes
      $89.99
      400pcs
      $35996.0
      26.53%
      $9549.74
      B0CLGZTZY4
      B0CLGZTZY4
      TODI
      2023-11-26
      Yes
      $79.75
      500pcs
      $39875.0
      23.5%
      $9370.63
      B0BW3BRH5F
      B0BW3BRH5F
      SENSYNE
      2023-02-17
      Yes
      $38.56
      1000pcs
      $38560.0
      16.38%
      $6316.13
      B0CXDRTZ2F
      B0CXDRTZ2F
      Weilisi
      2024-07-10
      Yes
      $79.99
      200pcs
      $15998.0
      23.83%
      $3812.33
      B0DMDH8P64
      B0DMDH8P64
      UBeesize
      2025-04-07
      Yes
      $58.51
      300pcs
      $17553.0
      20.2%
      $3545.71
      B0CP3XCSRX
      B0CP3XCSRX
      Evershop
      2023-11-28
      Yes
      $75.13
      200pcs
      $15026.0
      22.55%
      $3388.37
      B0CMWVY4YM
      B0CMWVY4YM
      UBeesize
      2023-11-08
      Yes
      $38.56
      350pcs
      $13496.0
      18.94%
      $2556.15
      B0F4CTSGBY
      B0F4CTSGBY
      NEEWER
      2025-04-10
      Yes
      $58.66
      200pcs
      $11732.0
      21.45%
      $2516.52
      B0CMWSVHGF
      B0CMWSVHGF
      UBeesize
      2023-11-08
      Yes
      $38.11
      350pcs
      $13338.5
      18.59%
      $2479.63
      B0D451DGK8
      B0D451DGK8
      NEEWER
      2024-05-14
      Yes
      $89.04
      150pcs
      $13356.0
      16.83%
      $2247.82
      B0CXXCL749
      B0CXXCL749
      UBeesize
      2024-03-13
      Yes
      $38.21
      300pcs
      $11463.0
      17.54%
      $2010.62
      B0CTKHS1JC
      B0CTKHS1JC
      UBeesize
      2024-01-30
      Yes
      $36.33
      350pcs
      $12715.5
      14.17%
      $1801.79
      B07YFYR126
      B07YFYR126
      Yesker
      2019-09-27
      Yes
      $84.96
      100pcs
      $8496.0
      20.23%
      $1718.75
      B0D59X714X
      B0D59X714X
      Vimose
      2024-05-27
      Yes
      $45.91
      200pcs
      $9182.0
      18.59%
      $1706.94
      B0D2L98YNK
      B0D2L98YNK
      UBeesize
      2024-07-12
      Yes
      $45.69
      200pcs
      $9138.0
      18.32%
      $1674.09
      B083988KK3
      B083988KK3
      TODI
      2019-12-30
      Yes
      $36.15
      200pcs
      $7230.0
      22.34%
      $1615.19
      B0CBTVS113
      B0CBTVS113
      UBeesize
      2023-07-14
      Yes
      $35.46
      400pcs
      $14184.0
      11.37%
      $1612.73

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0GS81M4K1
      B0GS81M4K1
      LUXSURE
      2025-11-26
      Yes
      $46.69
      100pcs
      $4669.0
      29.56%
      $1380.16
      B0G429LZF9
      B0G429LZF9
      NiceVeedi
      2025-11-26
      Yes
      $33.42
      100pcs
      $3342.0
      19.57%
      $654.03
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入:新产品成功率只有6.45%,远低于10%的高风险线,且93.55%的新产品都失败了;同时市场里老品牌明显占优,新品牌几乎没有真正稳定的胜出空间。 以你500000 CNY的预算来看,单个ASIN的入场资金是够的,但这不是“能进场”就代表“能赚到钱”,因为这个赛道已经非常接近价格战环境。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      LUXSURE
      NiceVeedi

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      UBeesize
      NEEWER
      Other
    • #Success Rate by Entry Time

      Listing

      结论很明确:这个市场不适合现在进入,已经进入高压价格战,且新品牌成功率极低。 2026年的新进入明显增多,但利润并没有同步改善,反而几乎都落在“不赚钱”区间;对大品牌和小商家来说,这都不是一个值得推进的市场。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      2025010110014
      2026000000017
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000001
      2025/900000001
      2025/1001000002
      2025/1100011007
      2025/1200000003
      2026/100000001
      2026/200000000
      2026/300000005
      2026/400000001
      2026/500000004
      2026/600000003
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      TODI 12" RGB Ring Light with 63" Tripod Stand, 3 CCT Mode and 39 Color Mode Selfie RingLight with Stand, 2-in-1 LED Ring Light with Selfie Remote, for Makeup, Live Stream
      Price (USD)
      $34.99
      Released Type
      Old Release (2022-07-14)
      Brand is an old entry in this market
      Size and Weight
      43.8 x 34.0 x 5.2 cm, 1179.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance designLow pricing strategy

      Design & Appearance

      RGB彩光+多动态模式,明显区别于常规单色环形灯, 12英寸环形灯搭配63英寸三脚架,且可拆成手持/桌面两用结构

      Key Buying Motive

      同时提供3种CCT与39种彩色模式,功能比竞品更偏娱乐化和氛围感

      Target Customers

      面向直播、自拍、短视频创作者以及希望用彩色氛围灯提升画面风格的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $6,998.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      14.53% / 19.87%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -3.43% / 1.92%
      Peak / Non Peak

      Sales & BSR Performance

      UBeesize 12" Ring Light with Overhead Phone Mount, Selfie Light with Stand,62" Tripod for iPhone with Light and Phone Holder for Video Recording,Cooking,Photography,Live Streaming,Tiktok,YouTube
      Price (USD)
      $45.69
      Released Type
      Old Release (2024-07-12)
      Brand is an old entry in this market
      Size and Weight
      38.8 x 31.0 x 12.0 cm, 1760.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      可调金属臂的俯拍/斜拍双用途结构,区别于常规直杆环形灯

      Key Buying Motive

      支持俯拍与斜拍快速切换,适合烘焙、手工、美甲和商品展示

      Target Customers

      更适合需要桌面俯拍和多角度录制的内容创作者,如烘焙博主、手工教程作者、美甲师和电商展示卖家

      Early Investment

      Investment

      Monthly Revenue (Recent) (USD)
      $9,138.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      11.72% / 18.32%
      Peak / Non Peak
      Rail Freight
      - / -
      Peak / Non Peak
      Air Freight
      -13.91% / -7.30%
      Peak / Non Peak

      Sales & BSR Performance

      Loading samples... 17%
    What is Keble?

    Keble is an e-commerce AI Agent that helps sellers solve daily e-commerce issues. This report is generated by Keble AI.

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