
这个市场不值得进入,已经是明显的高压价格战市场。 证据很直接:34个新发布里只有2个赚钱,新品盈利率仅5.88%,93.55%新产品不赚钱;而且近几个月几乎所有新入场都落在“other/不确定”或亏损区间,说明不是在增长,而是在被老品牌和同质化竞争持续挤压。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这个市场不适合现在进入。 500,000 CNY 只能覆盖少数新款的前期启动成本,但市场里新品牌已经明显过多,且新入场产品成功率极低,利润空间也被压得很薄;对大品牌和小商家来说都不是好赛道,直接建议放弃。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经明显偏向饱和和价格战。从现有样本看,整体可盈利产品只有32.50%,新上架产品里可盈利率只有5.88%,而新品牌新发布产品里未达标的比例高达75.00%,说明新玩家进场大概率先亏钱,尤其不适合小商家硬闯。
这个市场不适合进入:新品盈利率只有5.88%,而且34个新发布里只有2个能赚钱,典型的高风险价格战市场。 你的预算500,000 CNY表面上足够覆盖单个ASIN的前期启动,但市场真实门槛更高:新品推荐投入约9,505.5~30,034.37 USD,且大多数新品利润率落在10%-30%,<10%的低利润与亏损样本占比很高,说明不是靠薄预算就能稳定做起来的市场。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08B3X7NXC | SENSYNE | 2020-06-12 | Yes | $29.71 | 10000pcs | $297100.0 | 10.43% | $30987.53 |
![]() | B0BXPJZ93B | Evershop | 2023-03-07 | Yes | $36.95 | 2000pcs | $73900.0 | 24.44% | $18061.16 |
![]() | B0D3LM6Q73 | Weilisi | 2024-07-04 | Yes | $38.42 | 2000pcs | $76840.0 | 19.58% | $15045.28 |
![]() | B0CLGJLRL8 | Weilisi | 2023-11-26 | Yes | $89.99 | 400pcs | $35996.0 | 26.53% | $9549.74 |
![]() | B0CLGZTZY4 | TODI | 2023-11-26 | Yes | $79.75 | 500pcs | $39875.0 | 23.5% | $9370.63 |
![]() | B0BW3BRH5F | SENSYNE | 2023-02-17 | Yes | $38.56 | 1000pcs | $38560.0 | 16.38% | $6316.13 |
![]() | B0CXDRTZ2F | Weilisi | 2024-07-10 | Yes | $79.99 | 200pcs | $15998.0 | 23.83% | $3812.33 |
![]() | B0DMDH8P64 | UBeesize | 2025-04-07 | Yes | $58.51 | 300pcs | $17553.0 | 20.2% | $3545.71 |
![]() | B0CP3XCSRX | Evershop | 2023-11-28 | Yes | $75.13 | 200pcs | $15026.0 | 22.55% | $3388.37 |
![]() | B0CMWVY4YM | UBeesize | 2023-11-08 | Yes | $38.56 | 350pcs | $13496.0 | 18.94% | $2556.15 |
![]() | B0F4CTSGBY | NEEWER | 2025-04-10 | Yes | $58.66 | 200pcs | $11732.0 | 21.45% | $2516.52 |
![]() | B0CMWSVHGF | UBeesize | 2023-11-08 | Yes | $38.11 | 350pcs | $13338.5 | 18.59% | $2479.63 |
![]() | B0D451DGK8 | NEEWER | 2024-05-14 | Yes | $89.04 | 150pcs | $13356.0 | 16.83% | $2247.82 |
![]() | B0CXXCL749 | UBeesize | 2024-03-13 | Yes | $38.21 | 300pcs | $11463.0 | 17.54% | $2010.62 |
![]() | B0CTKHS1JC | UBeesize | 2024-01-30 | Yes | $36.33 | 350pcs | $12715.5 | 14.17% | $1801.79 |
![]() | B07YFYR126 | Yesker | 2019-09-27 | Yes | $84.96 | 100pcs | $8496.0 | 20.23% | $1718.75 |
![]() | B0D59X714X | Vimose | 2024-05-27 | Yes | $45.91 | 200pcs | $9182.0 | 18.59% | $1706.94 |
![]() | B0D2L98YNK | UBeesize | 2024-07-12 | Yes | $45.69 | 200pcs | $9138.0 | 18.32% | $1674.09 |
![]() | B083988KK3 | TODI | 2019-12-30 | Yes | $36.15 | 200pcs | $7230.0 | 22.34% | $1615.19 |
![]() | B0CBTVS113 | UBeesize | 2023-07-14 | Yes | $35.46 | 400pcs | $14184.0 | 11.37% | $1612.73 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GS81M4K1 | LUXSURE | 2025-11-26 | Yes | $46.69 | 100pcs | $4669.0 | 29.56% | $1380.16 |
![]() | B0G429LZF9 | NiceVeedi | 2025-11-26 | Yes | $33.42 | 100pcs | $3342.0 | 19.57% | $654.03 |
这个市场不值得进入:新产品成功率只有6.45%,远低于10%的高风险线,且93.55%的新产品都失败了;同时市场里老品牌明显占优,新品牌几乎没有真正稳定的胜出空间。 以你500000 CNY的预算来看,单个ASIN的入场资金是够的,但这不是“能进场”就代表“能赚到钱”,因为这个赛道已经非常接近价格战环境。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
结论很明确:这个市场不适合现在进入,已经进入高压价格战,且新品牌成功率极低。 2026年的新进入明显增多,但利润并没有同步改善,反而几乎都落在“不赚钱”区间;对大品牌和小商家来说,这都不是一个值得推进的市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 1 | 0 | 1 | 1 | 0 | 0 | 14 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 17 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 1 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/11 | 0 | 0 | 0 | 1 | 1 | 0 | 0 | 7 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |