- Benchmark ASINB01NAGWKPF
- MarketplaceUK
- Category ID560798
- Analyzed Products
- Keywordled video light, camera light panel
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是价格战环境，而且接近饱和。 新品里真正能盈利的只有4.35%，22个新产品亏损或不达标，占95.65%；新品牌新品盈利率是0%，说明不是“选品没选对”，而是新进入者普遍打不出回报。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 现在不是机会市场，而是明显的价格战/饱和市场；新品牌几乎没有成功样本，且多数新进入产品都卡在亏损线附近，500,000 CNY 只能覆盖少量前期入场成本，连长期品牌建设、研发和认证都不够。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?87.50%New listing success rate (old brands):4.76%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCE CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 手机自带闪光灯/补光灯 + 白纸/反光板：用手机前置灯、屏幕白底或简易反光卡做近距离补光，几乎零成本，适合自拍视频、会议和临时拍摄。
- 夹式LED阅读灯/书桌灯：带调光、色温可选的台灯或夹灯可直接替代小型摄像灯，购买门槛低、通用性强，适合桌面直播、化妆和视频会议。
- USB小型面板灯/笔记本灯：更小、更便携，通常价格明显低于摄影套装，适合单人桌面录制、开箱、网课等轻量场景。
- 环形灯入门款：虽然也是补光设备，但安装更简单、使用更直观，且常见低价型号很多，适合美妆、口播和直播新手。
- 可调光落地灯/工作灯：如果用户主要是固定机位拍摄或直播，家用落地灯或工作灯通过改变角度和扩散物也能提供稳定照明，成本通常更低。
- 二手摄影灯/二手直播灯套装：在Amazon二手、eBay或本地平台淘旧款套装，能以更低预算获得相近功能，适合预算敏感型用户。
- 相机/手机应用端后期补光：使用剪辑软件或直播软件内置的亮度、肤色和美颜调节，适合对光线要求不高、希望先试用再决定是否购买硬件的用户。
- 便携补光镜/化妆镜灯：带LED的化妆镜或桌面镜可兼顾化妆与近景拍摄补光，使用场景重叠度高，且通常比完整摄影灯套装更易接受。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经明显偏向饱和和价格战。 新品牌几乎没有成功样本：新品牌新上架盈利率为0%，而近一年新上架里亏损/不达标样本远多于盈利样本；同时，老品牌新上架盈利率也极低，说明不是“新手没选对”，而是赛道本身很难赚。
Least investment in new productsMost investment in new productsNew products with Highest revenueZHIYUN
Recent Monthly Revenue (GBP):-(-)B0GFWDRT8M (4.4/5 (24 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ![ZHIYUN FIVERAY M40 SE Combo [Official] Video Light, 17100 Lux, 2700–8500K, CRI≈95, TLCI ≥ 97, 84 LEDS, 250g, LED Panel, Portable Camera Light, for YouTube TikTok Livestream](https://m.media-amazon.com/images/I/71oWxPDw1hL._AC_SY145_.jpg)
Recent Monthly Revenue (GBP):-(-)B0GBX2LH4B (4.3/5 (27 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNEEWER
Recent Monthly Revenue (GBP):£8,940.00(200pcs/month)B0D9W57M4Y (4.5/5 (819 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (GBP):£7,398.00(200pcs/month)B0F99DXC8X (4.4/5 (590 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (GBP):£3,433.50(50pcs/month)B0F6CG7MS3 (4.7/5 (26 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 外观最独特：黑色金属一体机身，偏专业器材风格
- |
- RGB彩色灯效明显，和常规双色温补光灯差异大
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- 小巧便携，适合Vlog/直播/会议场景，图片更容易吸引点击
B0B63CRMKC (4.6/5 (1301 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 功能差异强：支持App/2.4G联控和音乐同步
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- 18种场景模式，视觉上更有变化和吸引力
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- 桌面支架+RGB灯板组合，适合直播和短视频用户
B0F3DDKPMZ (4.5/5 (34 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这不是适合进入的市场。 新品利润并不支撑新卖家扩张：新产品里可识别利润样本只有24个，其中20–30%利润段占41.67%，0–20%合计只占20.83%，而新品牌新品盈利率为0%，说明新入场品牌基本打不出稳定正回报。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D9W57M4YNEEWER2024-07-25Yes£44.7200pcs£8940.023.46%£2097.33B0B63CRMKCSMALLRIG2022-07-11Yes£56.19100pcs£5619.026.58%£1493.54B0F99DXC8XNEEWER2025-05-23Yes£36.99200pcs£7398.014.87%£1100.09
B0BF976MJYNiceVeedi2022-10-15Yes£52.61100pcs£5261.014.36%£755.48
B0FCXV7YSBNEEWER2025-06-20Yes£41.5150pcs£2075.522.34%£463.67B0F6CG7MS3NEEWER2025-04-25Yes£68.6750pcs£3433.513.35%£458.38
B08K7H42D7ENEGON2020-12-24Yes£36.7350pcs£1836.523.05%£423.32
B0CDH4NX4TEMART2023-10-22Yes£39.7650pcs£1988.018.07%£359.24
B0FJ59WWMLEMART2025-10-23Yes£59.7750pcs£2988.511.64%£347.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FJ59WWMLEMART2025-10-23Yes£59.7750pcs£2988.511.64%£347.87#New Product Success Rates
Listing这个市场不值得进入，已经接近价格战/过度拥挤区间。 新品整体成功率只有4.35%，新品牌内部更是100%不赚钱；同时，现有头部品牌在新品上也大量亏损，说明不是“新手可捡漏”的市场，而是高强度竞争下的低容错市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
EMARTNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEEWERGODOXOther#Success Rate by Entry Time
Listing这不是可进入的市场，而是明显的价格战/饱和市场。 近一年新品几乎被老牌和强势品牌垄断：23个新发布里只有1个盈利，成功率仅4.35%；新品牌新品盈利率为0%，而新品牌新品失败率是100%，说明新进入者基本没有生存空间。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 15 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 5 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 1 0 0 0 2 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesENEGON LED Video Light Panel, 2500K-9900K,CRI96+, 4000mAh Rechargeable, 15 Lighting Effects, Portable LED Metal Camera Light, Long Lasting for Photography, Live Streaming, Vlogging, YouTube.
This listing is deemed profitablePrice (GBP)£36.73Released TypeOld Release (2020-12-24)Brand is an old entry in this marketSize and Weight18.6 x 13.4 x 3.8 cm, 298.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
金属机身，整体更偏专业耐用风格Key Buying Motive
2500K-9900K超宽色温范围，配合CRI96+与15种灯效，兼顾补光与氛围创作Target Customers
面向预算有限但需要高色温跨度、便携续航和桌面/机顶两用的内容创作者Early Investment
Investment
Monthly Revenue (Recent) (GBP)£1,836.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.93% / 23.05%Peak / Non PeakRail Freight19.61% / 19.73%Peak / Non PeakAir Freight19.61% / 19.73%Peak / Non PeakSales & BSR Performance
SMALLRIG RM120 RGB Video Light, Camera Light Panel, Portable Photography Light with 5000 mAh Battery, 12 Lighting Effects, 2500-8500K Dimmable, for Photography, Vlogging, Video Conference - 3808
This listing is deemed profitablePrice (GBP)£56.19Released TypeOld Release (2022-07-11)Brand is an old entry in this marketSize and Weight15.9 x 11.4 x 6.2 cm, 204.00gProfitable Factors
Established brand with longevityDistinct functions and featuresBased on old ASINDesign & Appearance
整体为专业黑色金属机身，偏高端器材风格, 小型便携矩形灯板，金属一体化机身，OLED屏+旋钮按键的专业布局Key Buying Motive
5000mAh电池且支持边充边用，续航与外拍便利性强Target Customers
面向需要便携RGB补光的摄影师、Vlog创作者、视频会议与桌面直播用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£5,619.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight26.49% / 26.58%Peak / Non PeakRail Freight25.00% / 25.09%Peak / Non PeakAir Freight25.00% / 25.09%Peak / Non PeakSales & BSR Performance
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