NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit, Bi Color Dimmable Portable Studio Lights with Stands & Filters, 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography, BP66
Continuous Output Lighting - 产品分析报告
  • Benchmark ASIN
    B0F99DXC8X
  • Marketplace
    UK
  • Category ID
    1330763031
  • Analyzed Products
  • Keyword
    portable charger, webcam light
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-24
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Medium
Moderate Risk Due to Price Competition
Newly Released Counts (All Brands)
11
New Brand (1)
Old Brand (10)
Success rate (all brands)
9.09%
New Brand (100.00%)
Old Brand (0.00%)
Most products net profit margin range
14.81% - 18.46%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入,已经是高竞争、接近价格战的市场。 数据里没有出现30+新品牌涌入的“彻底过热”信号,但盈利面太弱:整体可识别利润率只有11.11%,新上架产品里只有10.00%赚钱,低于你要求的15%合格线;同时近一年新增产品几乎都被老品牌吃掉,新品牌只有Evershop一个,说明不是新手友好的增量市场,而是资源更强的一方在守盘。

Recommended Products Features Direction
B0G523QMCN
Why do customers choose it?
  • 白色极简外观,更贴合现代桌面审美
  • 5英寸小尺寸环形灯,适合笔记本/显示器旁近距离补光
  • 支持3000K-6500K三档色温与10档亮度,USB供电,便携折叠支架
  • 适合需要在笔记本/电脑前进行视频会议、Zoom通话、直播或美妆补光的轻办公用户
  • Sales
    Avg. price: £20.39|Latest price: £16.14|Approx. recent monthly revenue: £1,019.50 (50 pcs)|Net profit margin: 15.14%
    B0G4C2FLN9
    Why do customers choose it?
  • 遥控+触控双控制,带记忆功能,属于更顺手的桌面补光方案
  • 需要在电脑/笔记本前进行视频会议、直播或长时间阅读的桌面用户
  • Sales
    Avg. price: £26.59|Latest price: £26.99|Approx. recent monthly revenue: - (- pcs)|Net profit margin: 17.52%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    1 new brands6 old brands
    1 brands have new listings2 brands have new listings
    1 new listings10 new listings
    1 succeeded
    0 succeeded
    0 failed
    9 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    New Brands
    Old Brands
    ...

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很直接:这个市场不适合进入,用户预算够做单个ASIN首发,但不够形成可持续竞争。 目前市场利润率只有11.11%,新上架产品里只有9.09%能盈利,已经明显是高风险、强价格竞争环境;更关键的是,新品牌几乎没有真正可复制的成功样本,反而是老品牌在不断推出新品,说明门槛主要被资源更强的一方占住了。

      Early sourcing + logistics + marketing budget (GBP)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      90.90%
      New listing success rate (old brands):
      0.00%
      New listing success rate (new brands):
      100.00%
      Which new brands have these successful new listings?
      Alternatives
      1. 使用手机前置摄像头 + 免手持的桌面支架/夹臂,搭配自然光或屏幕补光;通常比专用摄像头灯更便宜,且用户已有手机时几乎零新增成本。
      2. 直接购买一盏小型可调色温台灯/夹灯,放在显示器旁或后方做面部补光;这类台灯通常在日常学习/办公中也能复用,性价比高于单一用途的 webcam light。
      3. 采用显示器灯条(monitor light bar)替代摄像头环形灯;占桌面空间更小、安装更简单,且对视频会议和夜间办公都有实际价值。
      4. 使用可充电的便携式LED补光灯/化妆镜灯;很多款式可手持、磁吸或夹装,既能外出使用,也能给视频通话补光,适合想兼顾‘portable charger / webcam light’双用途但预算更低的用户。
      5. 利用笔记本自带摄像头 + 会议软件的美颜/曝光增强功能,配合简单的房间灯光调整;无需额外硬件,进入门槛最低,适合对画质要求不高的用户。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      结论很明确:这个市场不值得进入,已经接近价格战/拥挤区,但还没到“完全没利润”的极端;对小商家尤其不友好。 现有数据里,整体可识别利润率只有11.11%,新品可识别利润率只有9.09%,低于你给的15%合格线;同时新品大多被老品牌拿走,老品牌新品占比高达90.90%,说明新机会主要被资源更强的玩家吃掉了。

      Evershop
      Least investment in new productsMost investment in new productsNew products with Highest revenue
      Ring Light with Stand for Laptop Computer Desk, 5" light Ring for Video Calls Conference, 3000K to 6500K Continuous Output Lighting for Webcam, Monitor, Selfie, Zoom Meeting, Makeup, Tiktok(White)
      Recent Monthly Revenue (GBP):£1,019.50(50pcs/month)
      B0G523QMCN (4.4/5 (1167 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      NEEWER
      Old brand with the most profitable new products
      NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit, Bi Color Dimmable Portable Studio Lights with Stands & Filters, 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography, BP66
      Recent Monthly Revenue (GBP):£7,398.00(200pcs/month)
      B0F99DXC8X (4.4/5 (590 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • #Differentiations

      Unique productsCommon products
      Ring Light with Stand for Laptop Computer Desk, 5" light Ring for Video Calls Conference, 3000K to 6500K Continuous Output Lighting for Webcam, Monitor, Selfie, Zoom Meeting, Makeup, Tiktok(White)
      Differentiation:
      1. 白色极简外观,更容易吸引桌面审美型买家
      2. 5英寸小尺寸,贴近笔记本/显示器使用更直观
      3. 适合视频会议、直播、美妆等高点击场景
      B0G523QMCN (4.4/5 (1167 Reviews))Brand is a new entry in this market
      New ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
      NEEWER BASICS Monitor Light Bar, 6W Bi Color Dimmable LED Lamp with Stand/Remote/Touch Control for Home Office Desk Video Conference Lighting Computer Laptop Webcam Zoom Gaming Streaming Reading, L10
      Differentiation:
      1. 灯条造型与环形灯、双灯套装差异明显
      2. 遥控+触控双控制,功能卖点更突出
      3. 适合电脑前长时间办公、会议和阅读用户
      B0G4C2FLN9 (4.6/5 (25 Reviews))Brand is an old entry in this market
      New ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这不是适合进入的市场:整体已经接近价格战/饱和,且新品牌几乎没有成功空间。新产品里只有1/11盈利(9.09%),所有已知利润率的新品几乎都卡在10%~20%低位,说明现在拼的是品牌投放和预算,不是轻量创新。

      Profitability difficulty
      Moderate Risk Due to Price Competition

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0F99DXC8X
      B0F99DXC8X
      NEEWER
      2025-05-23
      Yes
      £36.99
      200pcs
      £7398.0
      14.87%
      £1100.09
      B0G523QMCN
      B0G523QMCN
      Evershop
      2026-02-23
      Yes
      £20.39
      50pcs
      £1019.5
      15.14%
      £154.36

      Top 20 Profitable New Products

      Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.

      B0G523QMCN
      B0G523QMCN
      Evershop
      2026-02-23
      Yes
      £20.39
      50pcs
      £1019.5
      15.14%
      £154.36
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      这个市场不值得进入,而且对大品牌和小商家都不友好:新产品整体只有10.00%可盈利,新品牌新上架可盈利率是100.00%但样本只有1个;更关键的是,老品牌新上架的可盈利率是0.00%、不可盈利率90.00%,说明市场已经被成熟玩家和价格竞争压住了。当前更像是高竞争、低容错的市场,不是适合再下注的机会。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable

      Profitable new products divide by brands

      What is the ratio of different brands owning all profitable new products

      Evershop

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      NEEWER
      LitONES
    • #Success Rate by Entry Time

      Listing

      这个市场不适合现在进入:新品成功率只有10%,90%新品不赚钱,而且近一年几乎被老品牌主导,已经进入高竞争、接近价格战的危险区。 用户预算500,000 CNY表面上够做单个ASIN,但在这个赛道里,钱更像是拿来买入场券,不是买成功率;除非你能做出明显创新和品牌差异,否则无论大品牌还是小生意都很难赢。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000008
      202600010002
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000001
      2025/900000003
      2025/1000000000
      2025/1100000001
      2025/1200000003
      2026/100000000
      2026/200010000
      2026/300000000
      2026/400000000
      2026/500000000
      2026/600000001
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      NEEWER BASICS 2 Pack LED Video Light Panel Lighting Kit, Bi Color Dimmable Portable Studio Lights with Stands & Filters, 3200K-5600K 750lux CRI95 for Video Recording Live Streaming Photography, BP66
      Price (GBP)
      £36.99
      Released Type
      Old Release (2025-05-23)
      Brand is an old entry in this market
      Size and Weight
      44.1 x 15.2 x 14.7 cm, 850.00g

      Profitable Factors

      Based on old ASINDistinct functions and features

      Design & Appearance

      双灯套装,配三脚架与滤镜的标准视频补光灯形态,外观更偏通用摄影器材设计

      Key Buying Motive

      支持3200K/5600K双色温、10档亮度、磁吸滤片切换,且三脚架可调高度并可折叠为更便携的形态

      Target Customers

      面向直播、自拍视频、Zoom/FaceTime视频会议以及美妆/纹绣/美甲等对近距离补光有明确需求的用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (GBP)
      £7,398.00
      200 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      13.66% / 14.87%
      Peak / Non Peak
      Rail Freight
      -4.52% / -3.30%
      Peak / Non Peak
      Air Freight
      -4.52% / -3.30%
      Peak / Non Peak

      Sales & BSR Performance

      Ring Light with Stand for Laptop Computer Desk, 5" light Ring for Video Calls Conference, 3000K to 6500K Continuous Output Lighting for Webcam, Monitor, Selfie, Zoom Meeting, Makeup, Tiktok(White)
      Price (GBP)
      £20.39
      Released Type
      New Release (2026-02-23)
      Brand is a new entry in this market
      Size and Weight
      22.5 x 15.7 x 3.7 cm, 310.00g

      Design & Appearance

      白色极简外观,更贴合现代桌面审美, 5英寸小尺寸环形灯,适合笔记本/显示器旁近距离补光

      Key Buying Motive

      支持3000K-6500K三档色温与10档亮度,USB供电,便携折叠支架

      Target Customers

      适合需要在笔记本/电脑前进行视频会议、Zoom通话、直播或美妆补光的轻办公用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (GBP)
      £1,019.50
      50 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      14.85% / 15.14%
      Peak / Non Peak
      Rail Freight
      8.62% / 8.91%
      Peak / Non Peak
      Air Freight
      8.62% / 8.91%
      Peak / Non Peak

      Sales & BSR Performance

    What is Keble?

    Keble is an e-commerce AI Agent that helps sellers solve daily e-commerce issues. This report is generated by Keble AI.

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