
结论很明确:这个市场不值得进入,已经是高竞争、接近价格战的市场。 数据里没有出现30+新品牌涌入的“彻底过热”信号,但盈利面太弱:整体可识别利润率只有11.11%,新上架产品里只有10.00%赚钱,低于你要求的15%合格线;同时近一年新增产品几乎都被老品牌吃掉,新品牌只有Evershop一个,说明不是新手友好的增量市场,而是资源更强的一方在守盘。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不适合进入,用户预算够做单个ASIN首发,但不够形成可持续竞争。 目前市场利润率只有11.11%,新上架产品里只有9.09%能盈利,已经明显是高风险、强价格竞争环境;更关键的是,新品牌几乎没有真正可复制的成功样本,反而是老品牌在不断推出新品,说明门槛主要被资源更强的一方占住了。
Alternative solutions may pose a risk to your investment in certain markets.
结论很明确:这个市场不值得进入,已经接近价格战/拥挤区,但还没到“完全没利润”的极端;对小商家尤其不友好。 现有数据里,整体可识别利润率只有11.11%,新品可识别利润率只有9.09%,低于你给的15%合格线;同时新品大多被老品牌拿走,老品牌新品占比高达90.90%,说明新机会主要被资源更强的玩家吃掉了。
这不是适合进入的市场:整体已经接近价格战/饱和,且新品牌几乎没有成功空间。新产品里只有1/11盈利(9.09%),所有已知利润率的新品几乎都卡在10%~20%低位,说明现在拼的是品牌投放和预算,不是轻量创新。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0F99DXC8X | NEEWER | 2025-05-23 | Yes | £36.99 | 200pcs | £7398.0 | 14.87% | £1100.09 |
![]() | B0G523QMCN | Evershop | 2026-02-23 | Yes | £20.39 | 50pcs | £1019.5 | 15.14% | £154.36 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G523QMCN | Evershop | 2026-02-23 | Yes | £20.39 | 50pcs | £1019.5 | 15.14% | £154.36 |
这个市场不值得进入,而且对大品牌和小商家都不友好:新产品整体只有10.00%可盈利,新品牌新上架可盈利率是100.00%但样本只有1个;更关键的是,老品牌新上架的可盈利率是0.00%、不可盈利率90.00%,说明市场已经被成熟玩家和价格竞争压住了。当前更像是高竞争、低容错的市场,不是适合再下注的机会。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品成功率只有10%,90%新品不赚钱,而且近一年几乎被老品牌主导,已经进入高竞争、接近价格战的危险区。 用户预算500,000 CNY表面上够做单个ASIN,但在这个赛道里,钱更像是拿来买入场券,不是买成功率;除非你能做出明显创新和品牌差异,否则无论大品牌还是小生意都很难赢。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 2 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |