
结论很明确:这个市场不值得进入,已经进入明显的价格战/挤压状态,新品牌几乎没有正常胜算。 现有数据里,新品牌新上架盈利率是0%,全部新品牌样本9个里没有一个跑出可验证盈利;整体新上架产品里只有3.85%能盈利,而最近入场的产品利润大多已被压到14.20%~20.72%区间,说明不是新机会,而是竞争在持续加剧。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入,这个市场已经明显偏饱和,且新品牌几乎没有成功窗口。 现有数据里,新产品盈利率只有3.85%,整体可盈利率也只有20.41%;更关键的是,2025到2026年新发布产品几乎全部集中在亏损或未验证状态,说明竞争在加速、不是在变好。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:新品牌已经明显失手,且头部老品牌靠品牌力和旧ASIN延续还能赚钱,但对新进入者来说是典型的价格战/挤压市场。 目前样本里可识别的盈利产品只占20.41%,而新品牌新上架盈利率为0%,新品牌新上架非盈利率高达88.89%;这意味着小品牌几乎没有真实成功样本,继续进场风险非常高。
这个市场不值得进入,已经明显是高竞争、低利润的价格战市场。 新品利润几乎被压到 10% 以下:新产品里只有 3.85% 的样本还能看到 15% 左右利润,其余绝大多数都落在“其他”区间,说明大量新品要么还没跑通,要么根本没形成健康利润;同时整体可识别利润产品只有 20.41%,新上架产品盈利率只有 3.85%,这对新入场非常不友好。
大品牌能打,但小商家几乎没有正常胜算。 这里真正赚钱的样本几乎全是 NEEWER 和 Evershop 这种已建立品牌:NEEWER 的 B0D9W57M4Y 月销 200、月营收 £8,940、利润率 23.46%,B0F99DXC8X 月销 200、月营收 £7,398、利润率 14.87%;Evershop 的 B0DXB2DKJZ 利润率 15.13%、月营收 £3,422,B0DXB9SBRV 利润率 17.06%。但新品牌里没有任何可当作“小商家真实成功案例”的健康样本,Yarrashop 新品 B0GQZ8Y8YR 上市后不赚,B0G43CKJD5 甚至还没形成有效销售;新品牌新上架盈利率是 0%,而新品牌新上架非盈利率高达 88.89%。这不是正常机会市场,而是需要品牌力、老 ASIN 流量、差异化功能和更重营销投入才能活下来的市场。
结论很直接:不要进入。 对大品牌来说,虽然有少量可复制的高利润样本,但也需要至少 £20k+ 级别预算与品牌/研发加持;对小商家来说,若没有明显创新、品牌背书或激进投放,成功率极低,且很可能会被卷进价格战。可跟的对象只应看 NEEWER 的 B0D9W57M4Y、B0F99DXC8X、B0FCXV7YSB、B0DP1YSKLH、B0DCSHSSFF,以及 Evershop 的 B0DXB2DKJZ、B0DXB9SBRV、B0G523QMCN;但这几乎都属于老品牌打法,不是小商家可直接照抄的入场模板。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0D9W57M4Y | NEEWER | 2024-07-25 | Yes | £44.7 | 200pcs | £8940.0 | 23.46% | £2097.33 |
![]() | B0F99DXC8X | NEEWER | 2025-05-23 | Yes | £36.99 | 200pcs | £7398.0 | 14.87% | £1100.09 |
![]() | B0DXB2DKJZ | Evershop | 2025-02-15 | Yes | £34.22 | 100pcs | £3422.0 | 15.13% | £517.75 |
![]() | B0DCSHSSFF | NEEWER | 2024-08-16 | Yes | £17.79 | 200pcs | £3558.0 | 13.55% | £482.11 |
![]() | B0FCXV7YSB | NEEWER | 2025-06-20 | Yes | £41.51 | 50pcs | £2075.5 | 22.34% | £463.67 |
![]() | B0DXB9SBRV | Evershop | 2025-02-15 | Yes | £38.52 | 50pcs | £1926.0 | 17.06% | £328.58 |
![]() | B0DG2XCHQ2 | NEEWER | 2024-09-13 | Yes | £33.53 | 50pcs | £1676.5 | 16.86% | £282.66 |
![]() | B0DP1YSKLH | NEEWER | 2024-11-29 | Yes | £20.9 | 50pcs | £1045.0 | 16.91% | £176.71 |
![]() | B0G523QMCN | Evershop | 2026-02-23 | Yes | £20.39 | 50pcs | £1019.5 | 15.14% | £154.36 |
![]() | B0FBRGYWX6 | NEEWER | 2025-06-06 | Yes | £17.25 | 50pcs | £862.5 | 13.31% | £114.8 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G523QMCN | Evershop | 2026-02-23 | Yes | £20.39 | 50pcs | £1019.5 | 15.14% | £154.36 |
这个市场不适合进入,结论很明确:已接近/进入价格战和高饱和状态,尤其不适合小品牌,新品牌几乎没有真实成功空间。 目前整体可识别盈利率只有20.41%,但新上架产品的盈利率只有3.85%,新品牌的8个样本里盈利率是0%,这不是“能优化就能赢”的市场,而是“绝大多数新入场直接亏”的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合现在进入:新品牌几乎全军覆没,且最近新发品的盈利率只有3.85%,明显处在高风险、接近价格战的状态。 2025到2026的新增节奏还在持续,但利润没有跟上,说明不是机会窗口,而是竞争在加剧;对大品牌和小商家都不是好市场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 13 |
| 2026 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 12 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/2 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 3 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |