
这个市场不值得进入,已经明显进入价格战区,而且新品牌数量不算多,但新品牌成功率偏低、利润被压得很薄。 用户预算50万人民币表面上能覆盖单个新品前期启动,但对这个赛道来说只够“开局”,不够长期对抗价格战、品牌投放和持续优化。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
这不是一个适合现在进入的市场:利润几乎被压扁,竞争已经明显进入价格战,且新品牌成功率很低。 用户预算500000 CNY(约合7万美元)看起来够覆盖单个新品的前期启动,但这只够“开局”,不够支撑长期研发、品牌和认证;按当前数据,这个预算可以做,但不值得做。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,已经接近价格战区,且新品牌成功率太低。 现有数据里,市场可识别的可盈利产品只占6.45%,新品牌新上架产品可盈利率只有18.18%,但其中真正能同时满足“利润率≥10%且销量达标”的样本非常少;更关键的是,样本里新品牌失败率高达77.78%,老品牌新上架失败率更是100%,说明这个赛道对新进入者非常不友好,不适合大品牌或小商家贸然推进。
这个市场不值得进入,已经明显偏向价格战和过度竞争。 新品里只有2/11个有盈利,盈利率18.18%,但其余大多落在低利润或亏损区间;更关键的是,新品牌的盈利几乎只剩 CardGuard 和 TCGCARDIUM 两个案例,且其中一个是 1506.05 美元预算就跑通的新品,另一个则只在 100 单/月、18.13% 利润率下勉强成立,说明市场不是靠普遍机会赚钱,而是靠非常具体的差异化与预算控制硬挤出来的。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0GVVWVVVG | CardGuard | 2026-04-02 | Yes | $23.17 | 100pcs | $2317.0 | 19.34% | $448.11 |
![]() | B0FLYGJ92M | TCGCARDIUM | 2025-09-27 | Yes | $15.97 | 100pcs | $1597.0 | 18.13% | $289.54 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0GVVWVVVG | CardGuard | 2026-04-02 | Yes | $23.17 | 100pcs | $2317.0 | 19.34% | $448.11 |
![]() | B0FLYGJ92M | TCGCARDIUM | 2025-09-27 | Yes | $15.97 | 100pcs | $1597.0 | 18.13% | $289.54 |
结论很直接:这个市场不值得进入,属于高竞争、低利润的价格战市场。 新品整体盈利率只有18.18%,但所有可识别利润样本里,市场总体盈利产品占比只有6.45%,而新品利润区间已经被压到-9.48%到10.87%,这意味着大多数新进入者很难稳定赚到钱。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,已经明显进入高竞争/价格战区。 近一年新品里只有2/9个新品牌新品盈利,成功率22.22%,但最近6个新发布里有5个直接亏损或未成型,最近走势明显变差;同时利润率分布里大量新品都卡在低利润区,最典型就是 Pemocyny 6个新产品全亏,Trendiphy 也是负收益,说明这不是“偶尔失手”,而是市场在向更差的方向走。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026 | 1 | 0 | 0 | 1 | 0 | 0 | 0 | 7 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 1 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |