- Benchmark ASINB0FH1Q5KYY
- MarketplaceUS
- Category ID2522048011
- Analyzed Products
- Keywordcollectible decor
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入。 现在看到的是典型的低利润、强竞争、几乎没有新品牌成功样本的市场，新品牌新品成功率 0%，而且最近进入的 3 个新品全部失败，说明对小品牌来说不是“努力就能赢”，而是“进场就很容易亏”。
证据非常直接： 新品牌只有 JojoZoomix，3 个新上架产品全部非盈利，分别是 B0GRTWCKCJ、B0GRTTL7P6、B0H4GHMRT3；其中 B0GRTWCKCJ 利润率 -0.72%，B0GRTTL7P6 利润率 -3.70%，B0H4GHMRT3 目前也被判定为非盈利。市场里新发布产品盈利率是 0%，非盈利率 100%，并且利润区间已经落在 -3.70% 到 20.95%，核心信号就是价格竞争已经打起来了。产品失败原因也很一致：同质化高、差异弱、市场太小或竞争太强，说明不是单纯缺流量，而是结构上很难做出可持续优势。再看时间趋势，2026 年 3 月和 6 月的新入场都没有跑出成功样本，趋势是向下而不是向上。
对两类玩家都不友好： 大品牌如果从别的赛道切进来，唯一能参考的是 Emfogo 的 B0FH1Q5KYY，售价 $49.82，月销约 50，月收约 $2,491，利润率 26.5%，但它靠的是成熟老品牌能力、木质 6 层大容量展示架、功能和外观差异化，不是小品牌能直接复制的起点；它的前期投入也已体现出较高门槛。小品牌这边没有任何 <300 评价的真实成功样本，JojoZoomix 的 3 个新品全部失败，且市场中没有看到需要健康利润的“可复制成功路径”。按你给的 50 万人民币预算，理论上能覆盖一部分前期上新成本，但这不够支撑长期对抗价格战、品牌建设和可能的创新成本，所以结论是：大品牌也不建议硬进，小品牌更不该进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 以你 50万人民币的预算，能覆盖的只是前期备货、头程和基础投放，但这个赛道的新进入者几乎没有成功样本，且当前是明显的低利润、强竞争环境，继续推进风险很高。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 亚克力照片/小卡竖立展示架：更便宜、规格更通用，适合把盲盒卡片、角色卡或纪念卡直接立在桌面上，减少对“专用展示盒”的依赖。
- 磁吸透明防尘罩（通用款）：不限定某一类收藏品，可用于小手办、徽章、玩偶摆件；通常比带旋转/双位展示结构的产品更容易买到，也更容易替换。
- 多层阶梯式桌面展示架：用分层陈列替代单个“故事盒”式展示，单价往往更低，且能同时展示多个收藏品，适合预算有限但想提升桌面效果的用户。
- 开窗收纳盒/透明储物盒：兼顾展示和收纳，外观接近装饰品但成本更低，适合不想为单个藏品支付高溢价的人群。
- 可拼装亚克力支架套装：按需组装、自由度更高，用户可以买多个低价支架组合出类似效果，比购买成品主题展示盒更灵活。
- 墙贴式透明展示袋/壁挂收纳框：利用墙面空间做轻量展示，安装简单、占桌面少，通常比桌面旋转展示盒更容易普及。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，且当前新入场全部失败，已经接近价格战/饱和型市场。 对于大品牌来说，虽然 Emfogo 这种老品牌还能靠成熟品类与资源做出 26.5% 利润、月销 50、月收约 $2,491 的表现，但这不是小品牌可复制的起点；对小品牌来说，JojoZoomix 的 3 个新上架 ASIN 全部亏损，且 0% 新品牌新品盈利率，直接说明现在进场风险极高，不建议推进。
证据很直接：JojoZoomix 是新品牌，3 个新 ASIN 全部非盈利，分别是 B0GRTWCKCJ、B0GRTTL7P6、B0H4GHMRT3；其中两个已明确显示负利润率 -0.72% 和 -3.7%，第三个尚无有效销售数据，但同样被判定为非盈利。更关键的是，新品牌新发布产品盈利率为 0%，新品牌新发布产品非盈利率为 100%，说明市场里新进者没有被验证的成功路径。与此同时，市场中可识别盈利产品比例只有 20%，新发布产品盈利比例也是 0%，这就是典型的高压竞争信号。时间趋势上，2026 年才出现这 3 个新品牌新品，而且 3 个都在 3 月到 6 月间失败，说明不是个别失误，而是新入场整体失效。Emfogo 的成功 ASIN B0FH1Q5KYY 可以作为大品牌参考，但它属于老品牌老链接打法，不适合作为小品牌模板：价格 $49.82、160 评价、4.5 分、26.5% 利润、早期投入约 $15,496，靠的是成熟规模和稳定转化，不是低门槛试错。
如果硬要找可抄的样板，大品牌应跟 Emfogo 的 B0FH1Q5KYY 学：做高客单、重展示能力、木质/多层/收纳一体化、稳定 26.5% 利润的成熟模型；但对小品牌来说，没有可复制的真正成功案例，因为没有任何 <300 评价的真实小品牌成功样本。反而应该避开 JojoZoomix 这类打法：大体积、低利润、靠新品冲量但销量起不来。短结论：不要进场；大品牌也不建议进，小品牌更不该进。
Least investment in new productsMost investment in new productsNew products with Highest revenueJojoZoomix
Recent Monthly Revenue (USD):-(-)B0GRTWCKCJ (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GRTTL7P6 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0H4GHMRT3Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsEmfogo
Recent Monthly Revenue (USD):$2,491.00(50pcs/month)B0FH1Q5KYY (4.5/5 (160 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- 虹彩透明外观更醒目，货架上更容易吸引点击
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- 旋转桌面展示+手办/卡片同框，陈列形式更有新鲜感
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- 适合盲盒与桌面装饰人群，视觉展示感强
B0GRTWCKCJ (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黑色实木复古风，与亚克力卡盒差异明显
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- 6层阶梯式大容量，适合一次展示大量卡牌
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- 带顶部收纳位，整体更像收藏陈列架，辨识度高
B0FH1Q5KYY (4.5/5 (160 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论是直接放弃。 现有数据已经很明确：新品牌 1 个、旧品牌 1 个，但 3 个新上架产品里 0 个盈利，盈利率是 0%；而且新产品已出现 -3.70% 到 20.95% 的利润带，低利润和亏损占绝对主导，属于明显的价格战/低利润市场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FH1Q5KYYEmfogo2025-07-08Yes$49.8250pcs$2491.026.5%$660.12Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GRTWCKCJJojoZoomix2026-03-09No$24.45-pcs$--0.72%$-B0GRTTL7P6JojoZoomix2026-03-09No$22.94-pcs$--3.7%$-B0H4GHMRT3JojoZoomix2026-06-08No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，属于明显偏竞争过热、且新品牌几乎没有真实胜算的市场。 目前可见的新品牌样本里，新品成功率是0%，而且所有已识别的新品牌新品都是亏损；同时市场总体可识别样本里，盈利产品占比只有20%，利润难度被标成中位但核心原因是价格竞争，说明不是靠简单上新就能赢。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
JojoZoomix#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功样本，且已出现明显的价格战信号。 目前只看到1个新品牌 JojoZoomix，在3个新上架产品里全部失败，成功率是0%；最近进入的产品利润率区间只有 -3.70% 到 20.95%，而且中低利润更像常态，说明你不是在做成长市场，而是在撞高竞争、低回报的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesEmfogo Card Display Stand, 6-Tier Trading Card Display, Wood Detachable Graded Card Display with Top Storage, High Capacity Trading Card Display Stand for Collection & Show (Black)
This listing is deemed profitablePrice (USD)$49.82Released TypeOld Release (2025-07-08)Brand is an old entry in this marketSize and Weight43.8 x 23.7 x 9.4 cm, 1542.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色实木复古风，区别于竞品的透明亚克力和彩色展示盒。, 6层阶梯式可拆分结构，且带顶部收纳位，整体更像大容量收藏陈列架。Key Buying Motive
可容纳30个35PT磁吸卡或24个评级卡，适合收藏展示与直播陈列。Target Customers
面向需要同时展示大量评级卡、且偏好家居装饰感的卡牌收藏者。Early Investment
Investment
Monthly Revenue (Recent) (USD)$2,491.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight22.06% / 26.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.17% / 10.62%Peak / Non PeakSales & BSR Performance