- Benchmark ASINB0G2WTJYXF
- MarketplaceUS
- Category ID7141123011
- Analyzed Products
- Keywordnecklace holder organizer, rotating necklace stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入。它已经明显接近价格战区，虽未达到“30个以上新品牌”的极端超饱和，但新品牌新品成功率只有28.57%，新品整体成功率也只有45%，而且多数新货利润卡在10.08%~18.38%，说明竞争已经偏硬，后进者很难靠常规打法赚钱。
证据很直接：当前市场里只有6个新品牌，却有23个老品牌在场；新品牌里真正能赚钱的只有 lengnoyp 的 B0FRMVVPFG（$11.74，利润率23.39%，月销约200）和 GEAMSAM 的 B0GDDZ5KLB（$24.08，利润率20.0%，月销约100），这两个才算小商家可参考的真实成功样本。反过来，Afcabakila 的 B0GJ5PQH4K 是典型失败样本，售价 $26.28，利润率-9.13%，6条评论却没有有效收入；SONGMICS 作为新入场品牌也没跑通，B0G4D19BD6 和 B0GWQTGTNT 都亏，且 B0G4D19BD6 已有2012条评论，B0GWQTGTNT 41条评论、11.4%利润率但仍亏，这类更像强推型竞争者，不是小商家能复制的路径。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing不建议进入这个市场。它已经明显偏拥挤，且新品牌赚钱的概率很低；以你50万人民币预算来看，能做单个ASIN的前期投入，但不足以覆盖长期品牌、研发和认证的持续消耗。
市场层面，已识别可判断盈利的产品里，盈利率只有34.04%，而新品盈利率只有45.00%，说明不是一个容易吃到红利的市场；更关键的是，新品牌新品盈利率仅28.57%，对应未盈利率高达71.43%，这对小商家非常不友好。旧品牌在新品里占比65.00%，并且旧品牌新品盈利率53.85%，这说明这个类目更像是老玩家靠资源和品牌效应在收割，新玩家很难复制。再看具体品牌，SONGMICS 作为新入场品牌，2个新品全部亏损，代表性ASIN有 B0G4D19BD6（$30.58，利润率13.39%，但已亏）和 B0GWQTGTNT（$25.59，利润率11.4%，但已亏）；Afcabakila 的新品 B0GJ5PQH4K 直接是-9.13%利润率、6条评论、0收入，属于失败样本。相反，真正能活下来的案例集中在老品牌/成熟玩家：pickpiff 的 B0BRKSVP4Z（$17.16，23.39%，月销4000，月收入$68.64k）、B0C5D5FNG1（19.5%，月销1000）、B0CCDRZ9MS（21.17%，月销900），以及 Mkono 的 B0FWC38TK8（200/月）和 B0FYLZ15ST（400/月），它们都是靠更低价、明确功能差异、非私模、轻量化结构在跑量。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?65.00%New listing success rate (old brands):53.85%New listing success rate (new brands):28.57%Which new brands have these successful new listings?Which old brands have these successful new listings?...Alternatives- 挂墙式首饰收纳：利用门后、衣柜侧板或墙面挂钩，通常比独立旋转首饰架更便宜，也不占桌面空间，适合“先解决缠绕问题”而不是追求展示感的用户。
- 带拉链首饰旅行收纳包：便携、可随身带走，内部通常有分隔和挂片，价格往往低于桌面旋转项链架；适合首饰数量不多、但需要防缠绕和收纳的用户。
- 抽屉式分隔收纳盒/首饰托盘：直接放进梳妆台抽屉即可使用，不需要安装或占用台面，获取成本低、使用门槛低，适合不想摆出来的用户。
- 便宜的自粘挂钩 + 门背/衣柜内侧方案：用多个独立挂钩替代专用项链架，灵活度高、几乎零安装复杂度，特别适合想低成本快速收纳长项链的人。
- 可旋转蛋糕架/小型懒人转盘改造方案：用户可用现成厨房转盘或小托盘做替代，兼顾旋转取用体验，但成本通常更低，适合对‘旋转’需求强、但预算有限的人。
- 壁挂式网格板/洞洞板首饰展示：如果用户既要收纳又要展示，简单的网格板搭配挂钩比专业首饰旋转架更灵活，且可扩展到耳环、钥匙等多用途场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已出现明显价格战和饱和信号，新品牌胜率低，强行进入只会烧钱。 现有数据里，新发布产品利润率大多卡在10.08%~18.38%，但真正跑出来的主要是老品牌；新品牌里既有6个新品牌在场，又有20个新发布，近半年新增新品里盈利/不盈利结构很不友好，属于高竞争、低容错市场。
New products with Highest revenueSONGMICS
Recent Monthly Revenue (USD):-(-)B0GWQTGTNT (4.5/5 (41 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$6,880.50(225pcs/month)B0G4D19BD6 (4.7/5 (2012 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productspickpiff
Recent Monthly Revenue (USD):$68,640.00(4000pcs/month)B0BRKSVP4Z (4.5/5 (2454 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,700.00(1000pcs/month)B0C5D5FNG1 (4.5/5 (2442 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$14,310.00(900pcs/month)B0CCDRZ9MS (4.5/5 (2456 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableMost investment in new productsLeast profitable new productsLeast investment in new productsAfcabakila
Recent Monthly Revenue (USD):-(-)B0GJ5PQH4K (3.1/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 托菲色皮革+金色支架，轻奢感强，图片更容易吸引点击
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- 双层T台式+底部托盘，造型和常见耳环/项链架差异大
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- 更像桌面展示摆件，适合礼品和梳妆台装饰用户
B0GKNH6469 (4.8/5 (649 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 双件套旋转展架，和家用首饰架区别明显
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- 黑色哑光金属+滚轮，更偏摊位/展会陈列风格
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- 360°旋转且可调层距，功能和外观都更独特
B0GJ5PQH4K (3.1/5 (6 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入：新产品层面的盈利率只有45%能赚钱，但真正有数据的新品里，10%以下利润的占比已经不低，且低利润/亏损样本很多，说明这里不是高质量增长，而是靠压价和流量硬拼的市场。更关键的是，市场里只有6个新品牌，却有23个老品牌在场，新增品牌数量没有到“30~100+”的极端超饱和警戒，但竞争已经明显偏向老牌和强势品牌，新手很难靠常规打法赢。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0BRKSVP4Zpickpiff2023-01-03Yes$17.164000pcs$68640.023.39%$16054.9
B0DXKJNDD1bussdis2025-02-18Yes$25.61650pcs$16646.520.79%$3460.81B0CCDRZ9MSpickpiff2023-07-20Yes$15.9900pcs$14310.021.17%$3029.43B0C5D5FNG1pickpiff2023-05-17Yes$14.71000pcs$14700.019.5%$2866.5
B0DS1SFC7CMkono2025-01-02Yes$15.221000pcs$15220.014.05%$2138.42B0DQNV4G6KLosneg2025-03-21Yes$24.88400pcs$9952.019.4%$1930.69
B0FYLZ15STMkono2025-10-31Yes$19.04400pcs$7616.020.45%$1557.48
B0BRKTW24Wpickpiff2023-01-03Yes$16.05400pcs$6420.022.1%$1418.82
B00PJCJ2I0MyGift2014-11-13Yes$24.99400pcs$9996.013.91%$1390.45
B0832HRNG3MyGift2019-12-24Yes$27.99400pcs$11196.011.13%$1246.12
B0DKNXLQJBEmibele2024-10-23Yes$23.95225pcs$5388.7521.56%$1161.82
B0DJ2BL2MWPoyilooo2024-11-01Yes$21.94225pcs$4936.521.5%$1061.35
B0DJ29JH8NPoyilooo2024-11-01Yes$21.82225pcs$4909.519.03%$934.28
B0FTRLLDVDbussdis2025-10-03Yes$19.92200pcs$3984.019.26%$767.32
B0FF9V25H2VLANDO2025-06-24Yes$23.61200pcs$4722.014.46%$682.81B0GKNH6469VLANDO2026-01-30Yes$19.86200pcs$3972.016.48%$654.59
B0CN2TBZVSSMFANLIN2023-11-10Yes$31.25100pcs$3125.016.3%$509.38B0G2WTJYXFLosneg2025-11-18Yes$24.79100pcs$2479.020.12%$498.78B0FWC38TK8Mkono2025-10-15Yes$15.71200pcs$3142.015.25%$479.16
B0F48HDB96Mkono2025-04-09Yes$15.67200pcs$3134.015.13%$474.18Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FYLZ15STMkono2025-10-31Yes$19.04400pcs$7616.020.45%$1557.48B0FTRLLDVDbussdis2025-10-03Yes$19.92200pcs$3984.019.26%$767.32B0GKNH6469VLANDO2026-01-30Yes$19.86200pcs$3972.016.48%$654.59B0G2WTJYXFLosneg2025-11-18Yes$24.79100pcs$2479.020.12%$498.78B0FWC38TK8Mkono2025-10-15Yes$15.71200pcs$3142.015.25%$479.16
B0GDDZ5KLBGEAMSAM2025-12-31Yes$24.08100pcs$2408.011.79%$283.91
B0FRFLF3GWMODOWEY2025-09-17Yes$29.850pcs$1490.018.9%$281.61B0FRMVVPFGlengnoyp2025-09-18Yes$11.74200pcs$2348.010.88%$255.47
B0FY2TJ6S6Mkono2025-10-28Yes$17.1650pcs$858.013.41%$115.06#New Product Success Rates
Listing这个市场不值得进入：新产品成功率只有25%，但失败率高达55%，而且新品牌里真正可复制的成功样本极少。 更关键的是，成功几乎都被老品牌和少数带旧链接的新品牌拿走，说明门槛高、竞争硬，新进者如果没有明显差异化和更高预算，很难活下来。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
MkonoMODOWEYbussdisVLANDOGEAMSAMlengnoypLosnegNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
iDavosic.lySONGMICSOther#Success Rate by Entry Time
Listing结论很明确：这个市场已经偏危险，正在走向价格战/高竞争区，不适合直接进入。 近一年新品牌成功率只有28.57%，但失败率高达71.43%；更关键的是，近期新增产品里大多数都没有形成稳定利润，说明后进者越来越难做。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 6 2 0 0 4 2026 1 0 0 1 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 2 0 0 0 1 2025/10 0 0 0 3 1 0 0 0 2025/11 0 0 0 0 1 0 0 1 2025/12 0 0 0 1 0 0 0 0 2026/1 1 0 0 1 0 0 0 2 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSMFANLINB0CN2TBZVS (4.5/5 (199 Reviews))SMFANLIN Jewelry Organizer Stand, Metal Rotating Earring Holder Organizer, Multi-Functional Adjustable Necklace Rack Holder Bracelet Watch Holder for Jewelry Earrings Ring, Black
This listing is deemed profitablePrice (USD)$31.25Released TypeOld Release (2023-11-10)Brand is an old entry in this marketSize and Weight38.8 x 17.4 x 11.3 cm, 1229.00gProfitable Factors
Distinct functions and featuresUnique appearance designDesign & Appearance
鸟笼式旋转耳环架 + 木质托盘底座的组合外观，整体更像家居摆件而不是纯收纳架Key Buying Motive
3合1结构同时覆盖耳环、项链、手链/手表收纳，且耳环容量高达220对；旋转耳环层+可调高度项链位，兼顾防缠绕与取用效率Target Customers
适合首饰数量较多、同时重视梳妆台颜值与展示感的女性用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,125.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.38% / 16.30%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-9.43% / -3.51%Peak / Non PeakSales & BSR Performance
PoyiloooB0DJ2BL2MW (4.5/5 (311 Reviews))Poyilooo Necklace Holder Jewelry Stand, Rotating Necklace Holder Organizer with 48 Hooks for Necklace Earring Keychains Bracelet Display Stand, Metal Necklace Tree Stand -Gifts for Women (Black)
This listing is deemed profitablePrice (USD)$21.94Released TypeOld Release (2024-11-01)Brand is an old entry in this marketSize and Weight26.2 x 23.6 x 4.2 cm, 522.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色金属框架搭配木质底座，整体更偏家居装饰感, 花朵/旋转树形结构，360°可转动展示Key Buying Motive
48个挂钩+360°旋转，兼顾大容量收纳与快速取用Target Customers
适合首饰数量较多、需要桌面展示与防缠绕收纳的女性用户或小型饰品摆摊卖家Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,936.50225 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.10% / 21.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.52% / 9.92%Peak / Non PeakSales & BSR Performance
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