- Benchmark ASINB0H1MD3CQT
- MarketplaceUK
- Category ID1330777031
- Analyzed Products
- Keywordbackdrop stand, photo backdrop stand, photography backdrop stand
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是低利润、强价格战、明显拥挤的赛道。 现有样本里，全市场可盈利产品占比 0.00%，新上架产品盈利率也是 0.00%，最近的新产品利润区间只有 -1.69% 到 5.61%，远低于你要求的 15% 可接受线；这不是“能不能优化”的问题，而是“进来就容易被压到没利润”的问题。
证据也很直接：市场里既有老品牌密集压价，也有新品牌全军覆没。 新品牌只有 3 个：JEBUTU、ManaPina、Selens；它们的 3 个新产品全部亏损，成功率 0.00%。老品牌有 7 个，像 NEEWER、Heysliy、YISITONG、BEJOHU、Huzofexo 这些都在互相挤压，但没有跑出真正的盈利闭环。JEBUTU 的 B0GHQ128S4 虽然月销约 100、月营收约 38万 CNY，售价 £38，但利润率只有 5.28%；NEEWER 的 B0B2PN27VH 售价 £35.24，利润率更低，只有 2.15%，而且其新款 B0FN3H5CPV、B0GHSFLYNZ 也都没有跑通。样本里没有任何“<300 评价且稳定盈利”的真实小商家成功案例；相反，像 B0B2PN27VH 已经 12818 条评价，B0GHQ128S4 只有 62 条评价但仍然不盈利，这说明市场更像是老品牌和激进竞争者在硬扛，不是普通小卖家能轻松切入的地方。产品层面也高度同质化，反复出现的失败原因就是“缺乏独特性 + 市场太小/竞争太强 + 利润太薄”。
- 大品牌入口：500000 CNY 预算表面上够做单个 ASIN 起步，但对这个类目仍然不够安全，因为你还要额外承担研发、品牌和认证成本；就算是 JEBUTU 这种新品牌级别投入，最后也只有 5.28% 利润率，不到可接受线。
- 小商家入口：没有真实可复制的成功样本，想进只能依赖强投放、强低价、甚至接近掠夺式打法，但即使这样也没有看到正利润证据。
短结论：不要进入。 如果你非要做，必须先做出明显的产品重做或功能差异化，否则无论大品牌还是小商家，都很难打赢这个市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，用户预算可以做单个ASIN的起步，但不足以支撑长期竞争，而且市场已经是低利润、低成功率、明显价格战状态。 目前可见的新品牌和老品牌新上架产品几乎都没有跑出盈利，新品盈利率是0%，全市场盈利率也是0%，这不是“还能试一试”的市场，而是已经被挤到只剩低毛利和高投放成本的市场。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?57.14%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 摄影背景布直接挂墙/门框/窗帘杆：用现成墙面、门框或窗帘杆替代独立支架，几乎零安装成本，适合家庭拍照、直播和临时活动布置。
- 可伸缩浴帘杆/窗帘杆+夹子：比专业背景架更便宜、更轻便，适合小尺寸背景布、绿幕或产品静物拍摄，搬运和收纳都更简单。
- 可拆卸壁挂轨道/顶装挂杆：如果场地固定，壁挂或顶装方式比移动支架更稳，长期使用成本更低，适合小型工作室、直播间和重复拍摄场景。
- 摄影背景夹配重底座替代方案：用C型夹、强力夹子、沙袋或重物把背景布固定在家具、灯架或门框上，适合低预算、临时使用、对“框架”要求不高的用户。
- 现成纯色背景纸卷/卷筒背景纸：无需搭整套支架，展开即可使用，适合证件照、商品拍摄和短期活动，省去架设和调平的时间。
- 便携式折叠背景板/自拍背景板：虽然不是严格意义上的“支架”，但对直播、半身人像和小商品拍摄来说更省事，展开即用，收纳也更快。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战+低差异化市场。 现在可见数据里，市场整体可盈利产品占比为0.00%，新上架产品可盈利占比也只有0.00%；样本里既有新品牌 JEBUTU 也没跑通，老牌 NEEWER 的新旧款同样都在亏，说明不是“谁更强就能赚”，而是这个类目本身利润被压到很薄，连大品牌都很难吃到正收益。
证据很直接：市场里已有成熟品牌密集堆货，但成功率几乎为零。 你要看的关键案例里，JEBUTU 的新款 B0GHQ128S4 售价 £38，月销量约 100、月营收约 £3800，但利润率只有 5.28%；NEEWER 的老款 B0B2PN27VH 售价 £35.24，利润率仅 2.15%，而新款 B0FN3H5CPV、B0GHSFLYNZ 也都没有跑出来。市场里还有 BEJOHU、YISITONG、SEDGEWIN、Huzofexo、Heysliy、ManaPina、Selens 等一串品牌，说明不是“没人做”，而是“做的人太多、差异太少”。真正能算作小商家成功案例的，当前没有看到：你给到的样本中，没有一个新品牌做到清晰的、可复制的盈利闭环。
New products with Highest revenueLeast investment in new productsMost investment in new productsJEBUTU
Recent Monthly Revenue (GBP):£3,800.00(100pcs/month)B0GHQ128S4 (4.3/5 (62 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsNEEWER
Recent Monthly Revenue (GBP):-(-)B0B2PN27VH (4.4/5 (12818 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0FN3H5CPVBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):-(-)B0GHSFLYNZBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsManaPina
Recent Monthly Revenue (GBP):-(-)B0FQ5VZYR4Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- T字造型，外观与常见三脚架背景架差异更明显
- |
- 1.5×2m小尺寸，更像便携入门款，容易吸引轻量布景用户
- |
- 适合派对、拍照、横幅等场景，图片用途直观，点击意愿高
B0DCFVXVBT (4.3/5 (29 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 8.5×10ft大尺寸，视觉上更有存在感，适合活动布景展示
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- 配有沙袋、夹子和收纳包，产品图信息丰富，容易吸引购买
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- 整体是完整背景支架套装，面向摄影和活动用户，购买场景清晰
B08PVLLHQQ (4.4/5 (31 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 现有数据里，已识别产品中盈利率为0.00%，新上架产品的盈利率也为0.00%，新产品利润区间只有约-1.69%到5.61%，远低于你要求的15%可接受线，说明不是“能不能做”，而是“做了也很难赚”。
市场里共有10个品牌，3个是新品牌、7个是老品牌；新上架7个产品里，3个来自新品牌、4个来自老品牌，所有新上架样本都没有跑出可验证的盈利。更关键的是，样本里真正赚钱的并不存在，反而是大量相似款在互相压价：BEJOHU 的 B07FVG3L88 只有 -2.76%，Heysliy 的 B09C6F6777 是 -1.43%，YISITONG 的 B06XB5TBLW 是 -0.42%，JEBUTU 的 B0GHQ128S4 也只有 5.28%，NEEWER 的 B0B2PN27VH 仅 2.15%。这些都说明这不是靠“稍微优化”就能赢的市场，而是标准化通用款互卷，差异化非常弱。JEBUTU 虽然月收入看起来有 380,000 CNY、100 单/月，但利润率仍没过 10%，属于高销量但低利润的危险模型；ManaPina 的新款 B0FQ5VZYR4 则直接没有有效销售，说明新品牌进来并没有形成可复制的成功。
对大品牌来说，也不建议进；对小商家来说，更不行。这里没有任何“<300 reviews/year 的真成功小卖家”样本能拿来当标杆，反而更像是老品牌靠体量硬扛、新品牌靠低价试错的局面；若要打进去，几乎要靠高预算、强投放、甚至带有“刷评式”节奏的激进打法，但这类打法在这里也没有带来正利润。结论很直接：不要进入。 如果你硬要做，至少要把目标改成明显创新、重新定义产品形态，并准备超过当前单ASIN预算外的研发、品牌和认证费用；否则 500,000 CNY 也只是高风险试错，不是可行投资。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B07FVG3L88BEJOHU2018-07-24No£30.3650pcs£1518.0-2.76%£-41.89
B09C6F6777Heysliy2021-09-16No£34.4950pcs£1724.5-1.43%£-24.66
B06XB5TBLWYISITONG2017-02-23No£31.4650pcs£1573.0-0.42%£-6.6
B089G9ZT6CFUDESY2019-07-18No£42.9950pcs£2149.54.92%£105.76B0GHQ128S4JEBUTU2026-01-20No£38.0100pcs£3800.05.28%£200.64B0CXXL78CDNEEWER2024-04-13No£50.4550pcs£2522.59.37%£236.36B08PVLLHQQSEDGEWIN2020-12-07No£37.99-pcs£-0.52%£-B0DCFVXVBTHuzofexo2024-08-07No£20.04-pcs£--14.3%£-B0B2PN27VHNEEWER2022-06-01No£35.24-pcs£-2.15%£-B0H1MD3CQTHeysliy2026-05-13No£34.17-pcs£-0.02%£-B0FN3H5CPVNEEWER2025-08-20No£--pcs£--%£-B0GGBWTBDJHeysliy2026-05-25No£--pcs£--%£-B08F9FTFZSBEJOHU2020-08-05No£--pcs£--%£-B0CFKYTVYLFUDESY2023-12-13No£--pcs£--%£-B0DCFQS6T5Huzofexo2024-08-07No£--pcs£--%£-B0FQ5VZYR4ManaPina2025-09-08No£--pcs£--%£-
B0H33983H5Selens2026-05-27No£--pcs£--%£-B0GHSFLYNZNEEWER2026-01-20No£--pcs£--%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GHQ128S4JEBUTU2026-01-20No£38.0100pcs£3800.05.28%£200.64B0H1MD3CQTHeysliy2026-05-13No£34.17-pcs£-0.02%£-B0FN3H5CPVNEEWER2025-08-20No£--pcs£--%£-B0GGBWTBDJHeysliy2026-05-25No£--pcs£--%£-B0FQ5VZYR4ManaPina2025-09-08No£--pcs£--%£-B0H33983H5Selens2026-05-27No£--pcs£--%£-B0GHSFLYNZNEEWER2026-01-20No£--pcs£--%£-#New Product Success Rates
Listing这个市场不值得进入：新品牌与老品牌的新上架产品成功率都是0%，而且几乎所有新上架都在亏损，已经是明显的价格战/过度竞争市场。 对大品牌和小商家都不是好机会；小商家若想活下来，基本只能靠很强的差异化和更高预算，但这类机会在当前数据里并不存在。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
HeysliyNEEWERJEBUTUManaPinaSelens#Success Rate by Entry Time
Listing这个市场不值得进入，已经是高风险的价格战市场。 近两年新品牌没有形成有效盈利，新入场者几乎全军覆没；当前看到的成功更多是大品牌用预算和流量硬推出来的，不是普通小商家能复制的路径。
证据很直接：新品牌新上架产品盈利率是 0%，样本里 3 个新品牌新产品全部亏损；最近一年新品牌入场的新品里，盈利率也是 0%。 近期出现的新品牌/新产品包括 JEBUTU 的 B0GHQ128S4（38 GBP，早期投入约 5125.50，毛利率 5.28%，62 条评价，销量还在跑但不赚钱）、ManaPina 的 B0FQ5VZYR4、NEEWER 的 B0FN3H5CPV 和 B0GHSFLYNZ、Heysliy 的 B0H33983H5、Selens 的 B0GGBWTBDJ，全部都落在亏损或不可盈利区间。更关键的是，最近几个月新增里亏损产品持续出现：2025 年 8-9 月、2026 年 1 月、5 月都能看到连续失败，新进入没有改善，说明竞争不是变好，而是在继续加剧。市场里还存在明显的老品牌压力：NEEWER 这类老品牌的新货也有 4 个亏损款，说明这不是靠“后来者更聪明”就能轻松突破的赛道。
对大品牌来说，也不是好机会；对小商家来说更不可能。 大品牌如果硬进，至少要按 JEBUTU 这种级别准备前期资金，单个 ASIN 早期投入大约 5125.50，且还没算长期研发、品牌和认证成本；但即使这样，利润率也只有 5.28%，明显低于可接受线，属于价格战。小商家没有真实可复制的成功案例：样本里没有任何“<300 评价且稳定盈利”的新品牌成功案例，反而是新品牌全部亏损，且部分老品牌新货评价已到 373 条、12818 条，竞争强度很高。结论很明确：不要进入。 如果一定要做，只能把它当成大品牌级别的重投入项目，而且仍然是高失败概率；小商家不应尝试。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 2 2026 0 0 1 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 1 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 3 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases