
结论很明确:这个市场不适合进入。 这里不是普通竞争,而是已经被老品牌占满、并且新品几乎全灭的市场;你手上50万CNY看似够单个ASIN启动,但不足以逆转这种低胜率和低新增机会的局面。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不适合进入。 现有数据已经显示出明显的价格战和过度拥挤信号,用户500000 CNY虽然能覆盖单个ASIN前期启动,但不足以改变这个市场的低胜率现实;继续投钱更像是在和一群已经在打消耗战的老品牌硬拼。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很明确:已进入低成功、价格战、而且接近过度拥挤的状态。 现有数据里,整体可判定盈利的产品只有1.72%,新品盈利率是0.00%,说明新进入者几乎没有成功空间;再看时间趋势,2025年后新品主要在持续增加失败案例,2026年上半年仍在继续冒出非盈利新品,市场不是在给新玩家机会,而是在不断淘汰新玩家。
这个市场不值得进入,结论很明确:已经是低利润、近乎全军覆没的价格战市场。 已知可判断利润率的产品里,市场整体只有1.72%是盈利;新上架产品盈利率是0.00%,说明新进场几乎没有成功样本,用户不该继续。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DC43QX8J | NEEWER | 2024-08-09 | Yes | £24.62 | 50pcs | £1231.0 | 24.56% | £302.34 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FY5WN1QK | NEEWER | 2025-10-31 | No | £23.13 | -pcs | £- | 20.45% | £- |
![]() | B0FX2GD48R | NEEWER | 2025-10-24 | No | £19.99 | -pcs | £- | 21.65% | £- |
![]() | B0FX2L9CQL | NEEWER | 2025-10-24 | No | £26.99 | -pcs | £- | 20.34% | £- |
![]() | B0FX47DV4Y | NEEWER | 2025-10-31 | No | £28.56 | -pcs | £- | 18.15% | £- |
![]() | B0FX3WKVWX | NEEWER | 2025-10-24 | No | £29.99 | -pcs | £- | 23.39% | £- |
![]() | B0GV4JX3JS | NEEWER | 2026-03-27 | No | £- | -pcs | £- | -% | £- |
![]() | B0H1XTCL2G | NEEWER | 2026-05-15 | No | £- | -pcs | £- | -% | £- |
![]() | B0FPCZZ2YN | NEEWER | 2025-09-01 | No | £- | -pcs | £- | -% | £- |
![]() | B0GV4TN7YC | NEEWER | 2025-12-15 | No | £- | -pcs | £- | -% | £- |
![]() | B0GVYSYL19 | NEEWER | 2026-04-01 | No | £- | -pcs | £- | -% | £- |
![]() | B0FP23TN8G | NEEWER | 2025-08-28 | No | £- | -pcs | £- | -% | £- |
这个市场不值得进入:已接近/处于过度拥挤和价格战状态,现有数据对新品牌和小品牌都不友好。 目前可识别的成功几乎被老品牌垄断,新上架产品整体盈利率只有1.72%,新上架产品盈利率为0.00%,说明新品进入后大概率直接落入低毛利竞争区,先别进。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入:新品利润几乎全军覆没,且新增品牌没有形成真正的可复制成功,已经接近价格战/高门槛区。 用户预算 50万CNY 看起来不低,但它只能覆盖单个ASIN前期的采购、物流和投放,无法解决这个市场里明显依赖品牌力、长期投放和产品迭代的问题;按现有数据,不管大品牌还是小商家,都不应把它当成高概率机会。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 8 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 5 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |