- Benchmark ASINB0DJSV7P8C
- MarketplaceUK
- Category ID332180031
- Analyzed Products
- Keywordcamera accessories
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-24
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不可进入，而且已经是明显的价格战区。 近 19 个新发布里，没有任何一个跑出可确认盈利；新品牌新发布盈利率是 0%，老品牌新发布盈利率也是 0%，说明不是“还能挑机会”，而是“整体都在被挤利润”。
证据上，市场已经被少数老牌与新品牌一起压到同质化竞争里。 新品牌只有 4 个，老品牌 3 个，但新发布 19 个全部未盈利；按时间看，2025 年和 2026 年的新发布结果几乎清一色落在“未盈利”区间，最近半年仍持续上新，但利润没有改善，反而越做越难。样本里 K&F CONCEPT 的 B0FTVJBTHL 价格约 39.99 英镑、表面毛利率 27.58%，但仍未盈利；B0GWZMB18W 价格约 39.63 英镑、毛利率 23.95%，同样未盈利。NEEWER 也一样，B0F98R4FFT、B0G7H63SXV、B0DRFD2DWC 都在 32–34 英镑附近，毛利率约 20.85%–24.31%，却没有形成有效盈利。产品模式也非常统一，基本都是 DJI Osmo Action 系列的 ND/CPL 滤镜套装，重复度高、差异小，这正是价格战市场的典型特征。
对两类卖家都要说清楚：大品牌进来也不轻松，小商家更没有正常打法的成功样本。 大品牌方面，NEEWER 作为老牌，23 个产品里只有 2 个有明显收入，月收入约 28.09 万人民币，但它的新发布 11 个全部未盈利，说明即使有品牌力也得重投流量和品牌，不是轻松切入。小商家方面，找不到 <300 reviews/year 的真实成功案例，反而能看到 K&F CONCEPT 的 B0FTVJBTHL 60 条评价、B0GWZMB18W 17 条评价，依然未盈利，属于“评价有了但没跑通”的假成功信号；若要硬打，基本要靠激进投放和压价，属于带有掠夺式打法的竞争环境。用户预算 50 万人民币虽然能覆盖单个 ASIN 的前期投入，但在这个类目里不足以改变整体价格战格局，也不够支撑长期研发、品牌和认证成本，所以不建议进入；大品牌和小商家都不应把这里当成可正常扩张的机会。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 你当前预算 50万人民币也不该投入，因为市场已经进入明显的同质化和价格战状态，新品牌想做出正收益的概率很低，且要跟随的“成功样本”基本都不是小商家，而是老牌或强资源品牌。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?63.15%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 直接使用相机/运动相机的自动曝光与自动白平衡，不额外加ND/CPL滤镜；这是最便宜、最省心的替代方案，尤其适合日常拍摄和后期轻微调整即可接受的用户。
- 用手机拍摄或切换到带更强防抖和HDR的设备，减少对ND/CPL这类外置镜头配件的依赖；对多数入门创作者来说，操作更简单、总成本更低。
- 改用后期软件做降高光、提饱和、增强对比的处理（如手机剪辑App或桌面剪辑软件），替代部分CPL和色彩优化需求；适合不想频繁更换配件的用户。
- 在拍摄时通过调整时间段、角度、遮光位置和场景来控制过曝与反光，例如避开正午强光或利用阴影；这是零额外成本的替代方式。
- 如果主要目的是保护镜头/屏幕，可选更便宜的通用保护贴膜或镜头盖，而不是整套滤镜包；更容易买到，且安装门槛更低。
- 对于想要运动模糊效果的用户，可直接降低快门速度并配合固定/慢速拍摄，而不是购买ND滤镜套装；前提是拍摄场景允许，且不需要极致专业效果。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战/过度拥挤市场。 19个新发布里没有任何一个跑出可确认的盈利，整体盈利率0%，新品牌新发布盈利率也是0%；而且近一年新增品牌只有4个，却已经出现大量同类新品失败，说明不是机会少，而是同质化太重、后进者很难赚钱。
Most investment in new productsNew products with Highest revenueLeast investment in new productsK&F CONCEPT
Recent Monthly Revenue (GBP):-(-)B0GWZMB18W (5/5 (17 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0FTVJBTHL (4.8/5 (60 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsNEEWER
Recent Monthly Revenue (GBP):-(-)B0F98R4FFT (4.6/5 (27 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0G7H63SXV (4.5/5 (31 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (GBP):-(-)B0DRFD2DWC (4.7/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 螺纹式滤镜里最醒目，圆形镜片+黑框视觉更强
- |
- ND8/ND16/ND32+CPL覆盖常用场景，适合户外拍摄用户
- |
- 附带2张清洁布，配件感更完整，点击率更高
B0F98R4FFT (4.6/5 (27 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 适配DJI Osmo Nano，和其它Action 3/4/5 Pro款差异明显
- |
- 带ND/UV/CPL三类滤镜，且附屏幕保护膜，卖点更丰富
- |
- 针对可穿戴运动相机用户，外观和用途都更独特
B0FV2P9QSJ (4.7/5 (120 Reviews))Brand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入：新产品成功率为0%，而且18个新产品里18个全部不盈利，已经是明显的价格战/过度竞争市场，不是可进入机会。 近一年新品牌与老品牌的新品几乎都在失败，连K&F CONCEPT、NEEWER、TELESIN、Haoge、PGYTECH这些品牌的新品都没有形成可复制的盈利样本，小品牌想靠正常打法切入，胜率极低。
Profitability difficultyHigh Risk Due to Low Success RateAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0DJSV7P8CNEEWER2024-10-25No£23.6550pcs£1182.523.25%£274.94
B0DP9B9LQLNEEWER2024-12-06No£32.5350pcs£1626.525.8%£419.64
B0DF1M7NDVAuyKoo2024-08-23No£28.97-pcs£-23.73%£-B0F98R4FFTNEEWER2025-05-23No£32.51-pcs£-20.85%£-B0G7H63SXVNEEWER2025-12-25No£33.85-pcs£-24.31%£-B0DRFD2DWCNEEWER2025-01-09No£32.59-pcs£-23.52%£-
B0CFFMTSM2NEEWER2023-08-18No£29.78-pcs£-25.16%£-B0FV2P9QSJNEEWER2025-10-10No£36.18-pcs£-26.47%£-
B0FTFJ7V2XNEEWER2025-10-17No£26.92-pcs£-24.39%£-B0GWZMB18WK&F CONCEPT2026-05-06No£39.63-pcs£-23.95%£-
B0BHWD3MPSNEEWER2022-10-21No£27.03-pcs£-24.41%£-
B0DQC6FDWBJJC2024-12-13No£33.99-pcs£-25.15%£-
B0DJST6Q8PNEEWER2024-10-25No£33.73-pcs£-26.03%£-
B0FQNV2B52NEEWER2025-09-19No£23.93-pcs£-19.89%£-
B0FQ1M9VCSHaoge2025-09-06No£26.48-pcs£-20.86%£-
B0GGNJDW8WTELESIN2026-01-14No£32.99-pcs£-23.87%£-B0FTVJBTHLK&F CONCEPT2025-10-04No£39.99-pcs£-27.58%£-
B0D7VB7GG3NEEWER2024-06-24No£36.99-pcs£-26.29%£-
B0FQNX7JYVNEEWER2025-09-12No£26.71-pcs£-18.43%£-
B0FJFB9TGGNEEWER2025-07-25No£33.85-pcs£-22.52%£-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G7H63SXVNEEWER2025-12-25No£33.85-pcs£-24.31%£-B0FV2P9QSJNEEWER2025-10-10No£36.18-pcs£-26.47%£-B0FTFJ7V2XNEEWER2025-10-17No£26.92-pcs£-24.39%£-B0GWZMB18WK&F CONCEPT2026-05-06No£39.63-pcs£-23.95%£-B0FQNV2B52NEEWER2025-09-19No£23.93-pcs£-19.89%£-B0FQ1M9VCSHaoge2025-09-06No£26.48-pcs£-20.86%£-B0GGNJDW8WTELESIN2026-01-14No£32.99-pcs£-23.87%£-B0FTVJBTHLK&F CONCEPT2025-10-04No£39.99-pcs£-27.58%£-B0FQNX7JYVNEEWER2025-09-12No£26.71-pcs£-18.43%£-B0FJFB9TGGNEEWER2025-07-25No£33.85-pcs£-22.52%£-B0GN92VN5CNEEWER2026-02-13No£--pcs£--%£-
B0GGC239JWNEEWER2026-01-12No£--pcs£--%£-
B0GMX5R9CHTELESIN2026-02-11No£--pcs£--%£-
B0FQ261K8DHaoge2025-09-06No£--pcs£--%£-
B0GWRH6CDTPGYTECH2026-04-10No£--pcs£--%£-
B0FNX7Y2FDNEEWER2025-08-27No£--pcs£--%£-
B0GV4JX3JSNEEWER2026-03-27No£--pcs£--%£-
B0GV4TN7YCNEEWER2025-12-15No£--pcs£--%£-#New Product Success Rates
Listing这个市场不值得进入：新品成功率为0%，新品牌新品成功率也为0%，而且样本里新品牌进入并没有跑出任何真正可复制的盈利案例。 更糟的是，老牌 NEEWER 也在持续吃到大量失败单，说明这里不是“谁都能做”的蓝海，而是同质化严重、靠价格和投入硬拼的高压市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
NEEWERK&F CONCEPTHaogeTELESINOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入过度拥挤的价格战区。 近年的新品牌新发布全部没有跑出可验证的盈利案例，最近一年 7 个新品牌新发布里盈利率是 0%，整体新发布 19 个里盈利率也是 0%；同时近两年新入场品牌几乎都在失败，说明门槛不是“还能试”，而是“已经很难赢”。
证据很直接：市场里已有 4 个新品牌、3 个老品牌，但新发布盈利率为 0%，而新品牌的新发布未盈利率达到 100%。 近一年可见的新品牌样本主要是 K&F CONCEPT、PGYTECH、Haoge、TELESIN，7 个新发布全部未盈利；老品牌 NEEWER 也有 11 个新发布未盈利，说明不是单个品牌的问题，而是整个类目都在被压价和挤利润。时间上看，2025 年下半年到 2026 年持续有新发布出现，但利润并没有跟上，反而 2025 年有 11 个、2026 年已有 8 个可识别利润结果都落在“未盈利”区间，属于明显的越做越难。具体样本里，K&F CONCEPT 的 B0FTVJBTHL 售价 39.99 英镑、毛利率看起来有 27.6%，但实际仍判定为未盈利且无稳定销量；同品牌 B0GWZMB18W 也同样未盈利。NEEWER 的 B0G7H63SXV、B0FQNV2B52、B0FQNX7JYV 等也是同类情况，说明市场不是缺产品，而是缺能真正赚钱的产品。
如果硬要分两种入场方式看：大品牌也没有明显优势，小商家更没有成功样本。 大品牌方面，NEEWER 作为老品牌，23 个产品里只有 2 个有明显收入、总月收入约 28.09 万，说明它能靠规模撑住，但新发布 11 个全部未盈利；这代表大品牌进来都要重投流量和品牌，不是轻松吃市场。小商家方面，根本找不到 <300 reviews/year 的真实成功案例，反而能看到 60 reviews 的 B0FTVJBTHL、17 reviews 的 B0GWZMB18W 这类新品牌样本仍然未盈利，属于“看起来有评价、实际上没跑通”的典型。结论很明确：这不是可进入市场，而是应当回避的市场；如果你一定要做，只能把它当成高预算、重品牌、重研发的老牌竞争，不适合普通小商家，更不值得按单个 ASIN 500000 CNY 的预算去赌。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 11 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 4 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 2 2026/1 0 0 0 0 0 0 0 2 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases