NEEWER Photography Light Stand, 1.5-6.4ft/47-195cm Aluminum Reversible Studio Lighting Tripod, Portable Phone Video Stand w/ 1/4" Screw for Strobe Light Camera Softbox, 4.4lb/2kg Load, ST195
Booms & Stands - 产品分析报告
  • Benchmark ASIN
    B0DCV8NXYF
  • Marketplace
    UK
  • Category ID
    332195031
  • Analyzed Products
  • Keyword
    camera accessories
  • Price Range
    -
  • Minimum Net Profit Margin
    10.00%
  • MOQ
    100
  • Est. Purchasing Cost
    No price data
  • Data Date
    2026-07-24
  • Your Budget (for new listing) (CNY)
    ¥500,000.00
Profitability Difficulty
Unknown
Unknown - Insufficient New Releases
Newly Released Counts (All Brands)
5
New Brand (0)
Old Brand (5)
Success rate (all brands)
0.00%
New Brand (0%)
Old Brand (0.00%)
Most products net profit margin range
17.33% - 21.55%
Listing

Report summary from Keble AI Agent: Listing

结论很明确:这个市场不值得进入,已经是老品牌主导的高压竞争和价格战环境。 新品牌为0,最近新发布产品盈利率也是0%,样本里没有任何真正可复制的小商家成功案例;用户预算50万人民币虽然看起来能启动单个ASIN,但面对这个市场只能换来一轮高风险试错,回报不成立。

Recommended Products Features Direction
B0D8L6JB2C
Why do customers choose it?
  • 机身采用灰色金属风格搭配侧面渐变RGB灯效,视觉辨识度高于普通纯白/纯黑补光灯
  • 环形金属无级旋钮+嵌入式LCD屏幕的组合设计,属于明显的系列化升级外观
  • 方形紧凑机身配侧边发光面板,便携且更像内容创作灯而非传统泛光灯
  • RGBWW光源支持HSI与12种特效,兼顾氛围灯和创作补光
  • 面向需要桌面拍摄、Vlog、直播和氛围布光的轻量级内容创作者
  • Sales
    Avg. price: £29.16|Latest price: £24.94|Approx. recent monthly revenue: £1,458.00 (50 pcs)|Net profit margin: 21.59%
    B0DCV8NXYF
    Why do customers choose it?
  • 可折叠反向三脚结构,收纳后长度明显更短,便携性更强
  • 1/4英寸通用螺口可兼容闪光灯、环形灯、LED补光灯、柔光箱、伞和运动相机,通用性强
  • 更适合需要外拍、棚拍切换的摄影师、内容创作者和产品拍摄用户
  • Sales
    Avg. price: £34.59|Latest price: £30.71|Approx. recent monthly revenue: £3,459.00 (100 pcs)|Net profit margin: 21.21%

    These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.

    New Brands
    VS
    Old Brands
    0 new brands2 old brands
    0 brands have new listings2 brands have new listings
    0 new listings5 new listings
    0 succeeded
    0 succeeded
    0 failed
    5 failed

    Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.

    Old Brands

      How much did others invest?

      Collapse
    • #Budget Requirement

      Listing

      结论很直接:这个市场不值得进,用户预算可以覆盖单个ASIN的入场成本,但市场本身已经是高风险、偏价格战环境,且新品牌几乎没有成功空间。 现有数据里,整体可判断盈利的产品只有22.22%,而新上架产品的盈利率是0.00%;同时,新品牌新发布盈利率没有看到有效成功样本,老品牌新发布产品的盈利/非盈利样本都显示为0%/100%,说明这个赛道现在不是“谁更会做产品”的问题,而是“老牌强者继续压价和吃流量”的问题。

      Early sourcing + logistics + marketing budget (GBP)
      N/A
      Explains the budget

      With all these investments, who has profitable new releases

      How many new listings are released by old brands?
      100.00%
      New listing success rate (old brands):
      0.00%
      Potential certificate expenses
      CE Certification

      Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).

      Alternatives
      1. 使用手机自带补光灯或屏幕补光功能:对低预算用户最直接,几乎零额外成本,适合短视频、直播和自拍的基础补光需求。
      2. 直接利用窗边自然光并配合白纸/白墙反光:比购买小型RGB补光灯更便宜,也更容易上手,尤其适合静物、口播和日常内容拍摄。
      3. 改用桌面台灯/阅读灯做连续补光:家中现成设备可直接替代,购买门槛低,适合对色彩特效要求不高的拍摄场景。
      4. 选择一次性或低价USB插电补光灯:不依赖电池、维护简单,通常比可充电RGB视频灯更便宜,适合固定机位和长时间使用。
      5. 使用二手/平替品牌的冷靴LED灯:在亚马逊或本地二手市场更容易找到低价替代品,能满足基础亮度需求,适合预算敏感用户。
      6. 购买夹式手机补光灯或磁吸补光镜:体积更小、安装更简单,通常价格更低,适合手机拍摄用户替代专业相机附件灯。

      Alternative solutions may pose a risk to your investment in certain markets.

    • #Brands Investment Analysis

      Listing

      这个市场不适合进入,属于明显的价格战市场。 当前样本里可识别的盈利产品只有22.22%,而新品盈利率是0.00%;近一年新品发布几乎都在亏损,2026年已出现4个SMALLRIG新品失败,说明竞争正在继续加剧而不是打开空间。

      NEEWER
      Old brand with the most profitable new products
      NEEWER Photography Light Stand, 1.5-6.4ft/47-195cm Aluminum Reversible Studio Lighting Tripod, Portable Phone Video Stand w/ 1/4" Screw for Strobe Light Camera Softbox, 4.4lb/2kg Load, ST195
      Recent Monthly Revenue (GBP):£3,459.00(100pcs/month)
      B0DCV8NXYF (4.4/5 (361 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • #Differentiations

      Unique productsCommon products
      SMALLRIG Vibe P108 Pro RGB Video Light, Portable Led Camera Light for Photography, Cold Shoe, CRI95+, 2500-6500K, 12 Effects, Fill Light Accessories for Content Creator, Streaming 4661
      Differentiation:
      1. 灰色金属机身+侧面RGB发光,视觉差异明显
      2. 方盒紧凑造型,适合桌拍和直播补光
      3. 环形旋钮+LCD屏,像专业创作灯,易吸睛
      B0D8L6JB2C (4.3/5 (583 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
      NEEWER Photography Light Stand, 1.5-6.4ft/47-195cm Aluminum Reversible Studio Lighting Tripod, Portable Phone Video Stand w/ 1/4" Screw for Strobe Light Camera Softbox, 4.4lb/2kg Load, ST195
      Differentiation:
      1. 可折叠反向三脚架,形态和其它补光灯差异最大
      2. 展开与收纳状态反差强,图片更容易被点开
      3. 通用1/4螺口,适合多种摄影设备,购买场景清晰
      B0DCV8NXYF (4.4/5 (361 Reviews))Brand is an old entry in this market
      Old ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
    • What net profit margin are others making?

      Collapse
    • #Net Profit Margins: All vs New

      Listing

      这个市场不适合进入,结论很明确:新产品几乎全军覆没,已经进入低利润、强对抗的价格战区。 目前可识别利润数据里,整体可盈利产品只有22.22%,而新发布产品的盈利率是0%,说明新进入者几乎没有可复制的正向样本;再加上近几期新品发布持续只有亏损没有盈利,趋势是走弱而不是变好。

      证据很硬: 近5个新发布产品里,0个盈利、5个亏损,盈利率0%;亏损新品全部来自老牌玩家 NEEWER 和 SMALLRIG,没有任何真正的新品牌成功案例。SMALLRIG 这组样本里7个产品只有1个盈利,成功率14.29%;失败的新品包括 B0GQ9WRTB8、B0GQ9XR23C、B0H2HPM4SX、B0H2HLBSLQ、B0G5ZML3VQ,其中多款还处在无销量或无数据状态,说明不是“利润低但能跑量”,而是连基本成交都很弱。唯一强样本是 NEEWER 的 B0DCV8NXYF:售价约£34.59,月销100件,月营收£3,459,月利润£733.66,利润率21.21%,但它靠的是老品牌势能 + 基于旧款延伸,不是小商家可直接照搬的纯新款打法;其早期投入约£5,903,其中广告约£1,326,说明即使是成功样本也需要较明显的投放和品牌积累。

      对两类卖家都不友好: 大品牌若要进场,需要按 NEEWER 这类老牌打法去打,至少要准备品牌投入、持续广告和产品迭代,而不是只靠单品预算;小商家则没有真实可用的成功案例,且市场里 100% 的新发布样本都没盈利,意味着你如果没有明显创新、品牌背书或额外研发/认证预算,基本没有胜算。这个类目目前不是“可做但难做”,而是应当直接放弃:新品牌不适合进,小商家更不适合,除非你能拿出明显不同的产品定义和更高预算去换市场位置。

      Profitability difficulty
      Unknown - Insufficient New Releases

      All products distribution on different profit levels

      All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other

      New products distribution on different profit levels

      This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'

      x < -10.0%
      -10.0% <= x < 0.0%
      0.0% <= x < 10.0%
      10.0% <= x < 20.0%
      20.0% <= x < 30.0%
      30.0% <= x < 40.0%
      x >= 40.0%
      other
    • #Top Products by Net Profit Margin

      Top 20 Profitable Products

      Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.

      B0DCV8NXYF
      B0DCV8NXYF
      NEEWER
      2024-08-16
      Yes
      £34.59
      100pcs
      £3459.0
      21.21%
      £733.66
      B0D8L6JB2C
      B0D8L6JB2C
      SMALLRIG
      2024-07-19
      Yes
      £29.16
      50pcs
      £1458.0
      21.59%
      £314.79

      Top 20 Non-Profitable New Products

      New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.

      B0GQ9WRTB8
      B0GQ9WRTB8
      SMALLRIG
      2026-03-04
      No
      £22.74
      -pcs
      £-
      18.58%
      £-
      B0GQ9XR23C
      B0GQ9XR23C
      SMALLRIG
      2026-03-04
      No
      £18.66
      -pcs
      £-
      15.78%
      £-
      B0H2HLBSLQ
      B0H2HLBSLQ
      SMALLRIG
      2026-05-21
      No
      £-
      -pcs
      £-
      -%
      £-
      B0H2HPM4SX
      B0H2HPM4SX
      SMALLRIG
      2026-05-21
      No
      £-
      -pcs
      £-
      -%
      £-
      B0G5ZML3VQ
      B0G5ZML3VQ
      NEEWER
      2025-12-09
      No
      £-
      -pcs
      £-
      -%
      £-
    • Is this a good time to enter the market?

      Collapse
    • #New Product Success Rates

      Listing

      结论很明确:这个市场不适合进入,已经是老品牌主导的高风险价格战市场。 新品盈利率为0%,抽样里的新品全军覆没;当前看到的盈利产品几乎都来自老品牌,说明新人想靠常规打法切入,胜率极低。

      New products success rate.

      What is the ratio of profitable products

      Profitable (Unidentifiable released date)
      Profitable (Old product)
      Profitable (New product)
      Profitable (New product on old listing)
      New products but non profitable
      No data available

      Nonprofitable new products divide by brands

      What is the ratio of different brands owning all nonprofitable new products

      SMALLRIG
      NEEWER
    • #Success Rate by Entry Time

      Listing

      这个市场不适合现在进入,结论很明确:新品牌没有跑出来,最近新增产品的盈利率是0%,而且所有可识别的新发布成功案例都来自老品牌;这不是机会市场,而是老品牌主导的高压竞争市场。 500000 CNY 的预算对单个ASIN来说看起来够启动,但按现有数据,它更像是被拿去和老品牌硬拼曝光、供应链和品牌力,回报风险极高。

      How many products released each year

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

      How many products released each month

      Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing

    • #Net Profit Margins by Entry Time

      Different profit ratios of products released in year

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      202200000000
      202300000000
      202400000000
      202500000001
      202600000004
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable

      Different profit ratios of products released in month

      Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.

      Time/Profit%x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other
      2025/700000000
      2025/800000000
      2025/900000000
      2025/1000000000
      2025/1100000000
      2025/1200000001
      2026/100000000
      2026/200000000
      2026/300000002
      2026/400000000
      2026/500000002
      2026/600000000
      ≥ 10% Profitable
      < 10% Unprofitable
      Unidentifiable
    • What factors contribute to success or failure?

      Collapse
    • #Case Study

      Success Cases
      SMALLRIG Vibe P108 Pro RGB Video Light, Portable Led Camera Light for Photography, Cold Shoe, CRI95+, 2500-6500K, 12 Effects, Fill Light Accessories for Content Creator, Streaming 4661
      Price (GBP)
      £29.16
      Released Type
      Old Release (2024-07-19)
      Brand is an old entry in this market
      Size and Weight
      12.3 x 10.3 x 3.7 cm, 120.00g

      Profitable Factors

      Based on old ASINDistinct functions and featuresUnique appearance design

      Design & Appearance

      机身采用灰色金属风格搭配侧面渐变RGB灯效,视觉辨识度高于普通纯白/纯黑补光灯, 环形金属无级旋钮+嵌入式LCD屏幕的组合设计,属于明显的系列化升级外观, 方形紧凑机身配侧边发光面板,便携且更像内容创作灯而非传统泛光灯

      Key Buying Motive

      RGBWW光源支持HSI与12种特效,兼顾氛围灯和创作补光

      Target Customers

      面向需要桌面拍摄、Vlog、直播和氛围布光的轻量级内容创作者

      Early Investment

      Investment

      Monthly Revenue (Recent) (GBP)
      £1,458.00
      50 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      21.52% / 21.59%
      Peak / Non Peak
      Rail Freight
      19.83% / 19.91%
      Peak / Non Peak
      Air Freight
      19.83% / 19.91%
      Peak / Non Peak

      Sales & BSR Performance

      NEEWER Photography Light Stand, 1.5-6.4ft/47-195cm Aluminum Reversible Studio Lighting Tripod, Portable Phone Video Stand w/ 1/4" Screw for Strobe Light Camera Softbox, 4.4lb/2kg Load, ST195
      Price (GBP)
      £34.59
      Released Type
      Old Release (2024-08-16)
      Brand is an old entry in this market
      Size and Weight
      7.8 x 7.1 x 7.1 cm, 626.00g

      Profitable Factors

      Established brand with longevityBased on old ASIN

      Design & Appearance

      可折叠反向三脚结构,收纳后长度明显更短,便携性更强

      Key Buying Motive

      1/4英寸通用螺口可兼容闪光灯、环形灯、LED补光灯、柔光箱、伞和运动相机,通用性强

      Target Customers

      更适合需要外拍、棚拍切换的摄影师、内容创作者和产品拍摄用户

      Early Investment

      Investment

      Monthly Revenue (Recent) (GBP)
      £3,459.00
      100 sold in the past 30 days · as of 2026年7月

      Net Profit Margin

      Sea Freight
      21.16% / 21.21%
      Peak / Non Peak
      Rail Freight
      13.75% / 13.81%
      Peak / Non Peak
      Air Freight
      13.75% / 13.81%
      Peak / Non Peak

      Sales & BSR Performance

    What is Keble?

    Keble is an e-commerce AI Agent that helps sellers solve daily e-commerce issues. This report is generated by Keble AI.

    Analyze Product Opportunity with Keble
    1. One report to tell you whether to enter the market or not, significantly reducing inventory risk.
    Keble AI Agent