
这个市场不值得进入,且对新品牌已经明显偏向过热和价格挤压。 新品牌只有12个,但新品牌新品成功率只有7.69%,而全部新发布产品里只有12.33%能跑通;更关键的是,最近一批新品几乎没有改善,说明不是偶发失误,而是持续性竞争加剧。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得现在进入。 新品牌新品成功率只有23.08%,但失败率高达92.31%;更关键的是,旧品牌新品失败率也有78.79%,说明这里不是“谁努力谁赢”的市场,而是一个被强势品牌和高成本门槛锁住的高风险赛道。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入,结论很直接:已经是高竞争、接近价格战的市场。 新品牌里只有极少数做成了盈利,而且真正撑住销量的主要还是老牌;对小品牌来说,失败样本更多,想活下来通常要靠更重的设计差异和更高预算。
这个市场不值得进入,已经明显接近过热且偏向价格战。 新产品里只有少数能做到15%以上利润,真正的高利润集中在少数老品牌/强品牌手里;新品牌要想站稳,靠正常打法基本不行,得拼更重的投放、供应链和品牌力。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0B5B16MXM | MOZSLY | 2022-06-28 | Yes | $148.97 | 300pcs | $44691.0 | 41.89% | $18721.06 |
![]() | B0F32J9MLJ | ANWBROAD | 2025-06-08 | Yes | $123.4 | 200pcs | $24680.0 | 35.7% | $8810.76 |
![]() | B07BJYRVDP | DRIKLUX | 2018-03-17 | Yes | $69.99 | 300pcs | $20997.0 | 34.63% | $7271.27 |
![]() | B0DNDZXMXZ | MOZSLY | 2024-11-14 | Yes | $83.88 | 200pcs | $16776.0 | 40.77% | $6839.58 |
![]() | B0G13WX5KK | BEWISHOME | 2026-03-27 | Yes | $108.15 | 200pcs | $21630.0 | 27.98% | $6052.08 |
![]() | B0DPZBC71H | hightall | 2024-12-10 | Yes | $98.45 | 300pcs | $29535.0 | 19.47% | $5750.47 |
![]() | B0B2K5TNXQ | ANWBROAD | 2022-05-27 | Yes | $58.12 | 300pcs | $17436.0 | 29.96% | $5223.83 |
![]() | B0DRD1KRH1 | ANWBROAD | 2024-12-25 | Yes | $91.45 | 200pcs | $18290.0 | 27.25% | $4984.03 |
![]() | B0F69KLFG2 | MOZSLY | 2025-04-24 | Yes | $83.99 | 125pcs | $10498.75 | 40.79% | $4282.45 |
![]() | B00MWC7UY8 | Versa | 2014-08-20 | Yes | $89.99 | 100pcs | $8999.0 | 37.89% | $3409.73 |
![]() | B0F32CJGQM | ANWBROAD | 2025-07-21 | Yes | $67.97 | 250pcs | $16992.5 | 18.49% | $3141.92 |
![]() | B0FM8VM5ZH | Mineesi | 2025-08-13 | Yes | $42.81 | 200pcs | $8562.0 | 31.62% | $2707.31 |
![]() | B0G4R18RWK | BEWISHOME | 2026-01-23 | Yes | $66.83 | 200pcs | $13366.0 | 18.08% | $2416.58 |
![]() | B0BFLWV943 | VLANDO | 2022-05-09 | Yes | $120.42 | 50pcs | $6021.0 | 38.92% | $2343.38 |
![]() | B0DDWFV19G | BEWISHOME | 2024-10-31 | Yes | $86.9 | 100pcs | $8690.0 | 25.68% | $2231.6 |
![]() | B0DJ2N9W8J | VLANDO | 2024-09-27 | Yes | $119.56 | 50pcs | $5978.0 | 37.0% | $2211.86 |
![]() | B0B59C45N2 | VLANDO | 2022-06-28 | Yes | $116.93 | 50pcs | $5846.5 | 36.72% | $2146.84 |
![]() | B0DRF8F12B | ANWBROAD | 2025-01-09 | Yes | $81.03 | 100pcs | $8103.0 | 25.43% | $2060.6 |
![]() | B0DQ3RL6J6 | ANWBROAD | 2024-12-19 | Yes | $83.13 | 100pcs | $8313.0 | 24.43% | $2030.87 |
![]() | B0F2DRZHFM | ANWBROAD | 2025-05-14 | Yes | $54.13 | 125pcs | $6766.25 | 27.93% | $1889.82 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
![]() | B0G13WX5KK | BEWISHOME | 2026-03-27 | Yes | $108.15 | 200pcs | $21630.0 | 27.98% | $6052.08 |
![]() | B0FM8VM5ZH | Mineesi | 2025-08-13 | Yes | $42.81 | 200pcs | $8562.0 | 31.62% | $2707.31 |
![]() | B0G4R18RWK | BEWISHOME | 2026-01-23 | Yes | $66.83 | 200pcs | $13366.0 | 18.08% | $2416.58 |
![]() | B0GJ6QLHGY | MOZSLY | 2026-01-22 | Yes | $83.99 | 50pcs | $4199.5 | 41.01% | $1722.22 |
![]() | B0FD2PTR6Y | BEWISHOME | 2025-08-25 | Yes | $53.14 | 100pcs | $5314.0 | 24.55% | $1304.59 |
![]() | B0GL24DHZP | Racokky | 2026-02-02 | Yes | $66.66 | 50pcs | $3333.0 | 31.5% | $1049.9 |
![]() | B0FS1J2HLL | Mcbazel | 2025-10-27 | Yes | $86.37 | 50pcs | $4318.5 | 14.77% | $637.85 |
![]() | B0GTXZSH9F | ANWBROAD | 2026-04-09 | Yes | $72.09 | 50pcs | $3604.5 | 17.29% | $623.22 |
![]() | B0FM8SX6W2 | Mineesi | 2025-08-13 | Yes | $39.48 | 50pcs | $1974.0 | 29.9% | $590.23 |
这个市场不适合现在进入,原因很直接:新品牌成功率只有7.69%,整体新产品盈利率12.50%,而非盈利新产品占87.50%,已经是明显的高竞争、低容错市场。 更重要的是,真正能站住脚的新品几乎都不是普通“新品牌随便切入”的结果,而是靠老爆款改造、功能差异化和更高投入撑出来的;以你目前50万人民币预算看,能覆盖入场,但远远不代表能打赢。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这不是一个适合进入的市场:新品牌成功率只有12.33%,新上架产品里87.50%不赚钱,最新一批里92.31%都没跑通,已经是明显的高压竞争市场。 时间上也很清楚,2025到2026年新品牌持续进场,但利润并没有同步改善,反而大量新单品被挤成低利润或亏损,说明市场正在变得更难做,不是更容易做。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 1 | 2 | 1 | 0 | 36 |
| 2026 | 0 | 0 | 0 | 2 | 1 | 1 | 1 | 28 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 2 | 1 | 0 | 9 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 7 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 10 |
| 2026/1 | 0 | 0 | 0 | 1 | 0 | 0 | 1 | 2 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 1 | 0 | 4 |
| 2026/3 | 0 | 0 | 0 | 0 | 1 | 0 | 0 | 6 |
| 2026/4 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |