- Benchmark ASINB0F8ZSPB3W
- MarketplaceUS
- Category ID2522048011
- Analyzed Products
- Keywordcollectible display case, trading card binder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经是明显的价格战市场，新品牌入场几乎没有胜算。 现有样本里，新品牌新上架盈利率是0%，整体可识别盈利产品也只有5.88%，而最近进入的新产品全部亏损，说明不是“还有空间”，而是竞争已经把利润压没了。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 不是预算不够，而是市场已经进入低利润、低成功率的价格战区；新品牌几乎没有正向样本，继续进场只会更难。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 普通3孔/9孔活页卡册：价格更低、随手可买，适合大多数卡牌收纳与翻阅，虽然展示感和防护性不如高端展示盒。
- 硬壳收纳盒/卡牌盒（deck box、stackable card box）：更便宜、更轻便，适合把卡先集中保护起来；不追求“摆展”时性价比更高。
- 可替换内页的普通文件夹/相册式卡册：在文具店或平台上更容易买到，兼容性强，适合预算有限或临时整理。
- 透明卡套 + 现有书架/抽屉收纳方案：只买卡套不买展示盒，成本更低；适合已经有收纳空间、只需要基础防刮的用户。
- 廉价亚克力展示支架/相框式展示架：如果只是展示少量重点卡，可用单卡支架替代整套收纳盒，买起来更直接、占地更小。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：新品牌入场几乎全军覆没，而且利润被压到价格战区。 现有数据里，整体可判定盈利的产品只有5.88%，新品牌新上架盈利率是0%，同时样本里的新品牌新产品全部是非盈利，说明这不是“还有空间”的市场，而是已经被低价和同质化挤烂的市场。
证据很直接：ChuStory 作为新品牌，2个新产品全部亏损，其中 B0FWCKBGBL 价格 $6.99，月销约50件、月收入 $34,950，但利润率仍是 -11.56%；KuBeiBear 的 3 个新上架样本 B0GXPZCQQC / B0GXQ1RS1V / B0GXQ1JP1W 分别是 -8.95%、-8.82%、-6.87%，而且品牌层面 8 个产品里没有一个能盈利。 这已经不是“做得不够好”，而是连带展示型、便携型这种细分都在被压价。更危险的是，BCW 这类老品牌也有多个旧款不盈利，说明连成熟玩家都在被挤压；若要硬打，必须靠更强品牌力和更高投入，但即便如此也不保证能翻盘。市场趋势也偏向恶化：旧品牌新上架占比高，但新品牌新上架盈利率为0%，这是典型的高竞争、低回报信号。
可参考的案例里，唯一像样的成功样本是老品牌里的 Stepane 的 ASIN B0F8ZSPB3W，售价 $15.20，月收入约 $760，成功点是“带视窗+指挥官卡托架”的功能差异化，而不是普通卡盒复制。 但它属于老品牌成功案例，不能当作小商家的模板；对小商家来说，市场里没有真正站得住的低成本成功样本，反而更像是“需要做出明显结构创新、且仍要承担较高投放和库存压力”的战场。按你 50 万人民币预算，理论上能做单个 ASIN 的前期投入，但这市场的问题不是钱不够，而是投进去也大概率打不赢。不建议进入：大品牌进场都要重投入，小商家则更不可能靠常规打法成功。
New products with Highest revenueChuStory
Recent Monthly Revenue (USD):-(-)B0FWCRLR7NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$349.50(50pcs/month)B0FWCKBGBL (4.6/5 (61 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsBCW
Recent Monthly Revenue (USD):-(-)B0FDB7ZL6JBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FGCYPD4YBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0FDB6PHF2Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQLeast investment in new productsLeast profitable new productsMost investment in new productsKuBeiBear
Recent Monthly Revenue (USD):-(-)B0GXPZCQQC (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXQ1RS1V (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GXQ1JP1W (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 双展示窗口+指挥官卡位，展示感最强，和常规卡盒差异大
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- 红/白/黑配色醒目，货架上更容易吸引点击
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- 面向EDH/Commander玩家，功能和人群都更细分
B0F8ZSPB3W (4.8/5 (359 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 白色主色+双展示窗，外观与普通卡盒明显不同
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- 强调收纳同时展示卡面，更适合收藏展示型用户
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- 与一般纯收纳卡盒相比，视觉辨识度更高
B0GL8XC27ZBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入。新品牌成功率为0%，新上架产品中可见利润率为0%，而且最近新增的8个新产品全部亏损，市场已经进入明显的价格战/过度拥挤状态。 对用户来说，500000元预算看起来足够做单个SKU的前期启动，但这类市场的真正问题不是起步资金，而是后续必须靠更强品牌力、持续投放或差异化创新才能活下来；当前数据完全不支持小商家稳定切入。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0F8ZSPB3WStepane2025-06-09Yes$15.250pcs$760.021.5%$163.4Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWCKBGBLChuStory2025-10-15No$6.9950pcs$349.5-11.56%$-40.4B0GXPZCQQCKuBeiBear2026-06-05No$8.37-pcs$--8.95%$-B0GXQ1RS1VKuBeiBear2026-06-05No$8.31-pcs$--8.82%$-B0GXQ1JP1WKuBeiBear2026-06-05No$8.69-pcs$--6.87%$-
B0GXQ2HRRRKuBeiBear2026-06-05No$8.25-pcs$--9.76%$-
B0GXQ419CWKuBeiBear2026-06-05No$8.69-pcs$--6.64%$-
B0GXQ3K7JGKuBeiBear2026-06-05No$8.35-pcs$--8.08%$-
B0GXPY8WG4KuBeiBear2026-06-05No$8.69-pcs$--15.22%$-B0FWCRLR7NChuStory2025-10-15No$--pcs$--%$-B0H5KQF48XKuBeiBear2026-06-16No$--pcs$--%$-#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经接近价格战和饱和区，强烈不建议继续。 现有样本里新上架产品成功率是0%，总体可识别盈利率只有5.88%，而且新品牌和老品牌的新发布都没有跑出任何盈利案例，说明新进入者几乎没有容错空间。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KuBeiBearChuStory#Success Rate by Entry Time
Listing结论很明确：这个市场不可进入，已经是严重高风险的价格战市场。 新品牌新上架产品成功率为0%，市场整体已盈利产品仅5.88%，而最近新进入的10个新品牌新品全部失败；这不是机会市场，而是被成本和竞争压扁的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 1 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 1 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesStepane Collectible Trading Card Storage, Magnetic Card Deck Box, Magic Card Storage Box, MTG Deck Box with One Window (Red/White/Black)
This listing is deemed profitablePrice (USD)$15.20Released TypeOld Release (2025-06-09)Brand is an old entry in this marketSize and Weight11.9 x 9.9 x 8.9 cm, 209.00gProfitable Factors
Based on old ASINDistinct functions and featuresDesign & Appearance
红/白/黑配色更偏向桌面展示感，较普通纯黑款更有识别度, 正面带单个可视窗，并为指挥官卡位预留双展示槽，外观与常规卡盒明显不同Key Buying Motive
带视窗与托架槽，可在收纳同时展示指挥官卡Target Customers
面向EDH/Commander玩家，尤其是希望边携带边展示主将卡的收藏型玩家Early Investment
Investment
Monthly Revenue (Recent) (USD)$760.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight18.61% / 21.50%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.92% / 14.81%Peak / Non PeakSales & BSR Performance