- Benchmark ASINB0F4KSKH5B
- MarketplaceUK
- Category ID22746136031
- Analyzed Products
- Keywordhair growth serum, hair regrowth serum, scalp serum
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，已经进入超饱和的价格战区。 新品可识别盈利率只有2.53%，也就是97.44%的新品不赚钱；近一年进入的新品牌有48个，远超安全线，且最近月份新增品牌仍在持续涌入，市场不是修复，而是在继续加压。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合现在进入。 用户预算50万CNY虽然足以覆盖少数新ASIN的前期启动，但市场已经明显进入高压竞争状态，利润率偏低、失败率极高，连大品牌和新品牌的新发品都在亏损，属于高风险价格战市场。
Early sourcing + logistics + marketing budget (GBP)£776.78 - £776.78Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?13.92%New listing success rate (old brands):9.09%New listing success rate (new brands):1.47%Which new brands have these successful new listings?Which old brands have these successful new listings?Other major expensesR&DAlternatives- 米诺地尔外用液/喷雾（如 2%/5% Minoxidil）——通常比“生发精华”更直接、证据更成熟，且亚马逊和药房更容易买到；对预算敏感用户也是更清晰的替代方案。
- 非处方头皮护理产品：含酮康唑、咖啡因、烟酰胺或去屑成分的洗发水/头皮精华——更容易融入日常洗护流程，适合先从“头皮环境改善”切入，而不是额外增加一支精华。
- 基础营养补充方案：生物素、锌、铁、维生素D、胶原蛋白等单方或基础复合补充剂——适合把“潜在营养不足”作为更便宜、更容易坚持的第一步。
- 头皮按摩工具/按摩刷 + 轻量护理油（如迷迭香油稀释使用）——门槛低、可重复使用、成本低，适合想先尝试但不想持续买高价精华的人。
- 防脱洗发水/头皮清洁套装——虽然效果通常不如专门生发精华强，但使用最方便、替代心智更强，适合把预算优先分配给日常护理的人。
- 遮盖型方案：发纤维、定型粉、发际线遮盖喷雾——如果用户的核心需求是“立刻显得更浓密”，这类方案更便宜、见效更快，也不需要长期坚持。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显是高风险价格战市场。 新品盈利率只有2.53%，整体可判定盈利的产品里也只有4.30%赚钱，而且新品利润区间已经落到-14.45%到6.98%，说明不是靠简单铺货就能活下来，低价互杀已经把大多数新品压死了。
证据非常直接：市场里已经有48个新品牌进入，远超安全阈值，属于超饱和警告。 典型案例里，L'Oreal Paris 这种老牌大品牌也没有打出正收益：B0DGQBYV1R 价格£8.78、372条评论、月销6000、月收入£5,268,000，但仍然是-3.25%亏损；OGX 的 B0G6KRTYXD 价格£10.05、57条评论、月销700、月收入£703,500，利润也只有1.97%，几乎没有缓冲空间。小品牌这边，真正可参考的成功样本很弱，WishCare 的 B0FN8CR7DK 虽然有203条评论、4.7分、月销50、月收入£550.50，但利润只有4.1%，而且投放预算£776.78、早期总投入到£1,645.06，并标记为黑帽推广；SEVICH 的 B0G1SPBHJP 则是-1.37%亏损、15条评论、几乎没有有效收入，说明普通小品牌在这里很难靠自然打法站住。换句话说，大品牌要进也要承担重投放与品牌成本，小品牌即使想进，也更像是在烧钱买排名，不是健康市场。
结论：不要进入。 如果硬要学，只能参考 L'Oreal Paris 的品类切入和 OGX 的配方叙事，但它们本身也在亏；小品牌唯一能勉强看的只有 WishCare 这类“高评论+高投放+低利润”路径，但这已经接近掠夺式竞争，不适合正常新卖家。
New products with Highest revenueOGX
Recent Monthly Revenue (GBP):£7,035.00(700pcs/month)B0G6KRTYXD (4/5 (57 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsL'Oreal Paris
Recent Monthly Revenue (GBP):-(-)B0H3XM1WZGBrand is an old entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£52,680.00(6000pcs/month)B0DGQBYV1R (3.9/5 (372 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsWishCare
Recent Monthly Revenue (GBP):£550.50(50pcs/month)B0FN8CR7DK (4.7/5 (203 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQBlack HatNet profit margin below 10.00%Least profitable new productsSEVICH
Recent Monthly Revenue (GBP):-(-)B0G1SPBHJP (4/5 (15 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 滚珠头设计，和常见滴管款明显不同
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- 白色蓝标包装更醒目，便于一眼识别
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- 主打脱发护理+局部精准涂抹，功能差异大
B0F6VGLDZM (4.6/5 (282 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 滴管精华瓶，和滚珠/滚轮款区分明显
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- 复合防脱配方更专业，成分卖点强
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- 黑棕质感包装更像高端头皮精华，易吸引点击
B0CT5FKBR7 (3.9/5 (876 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不适合进入，已经接近价格战/饱和区，贸然进场胜率很低。 新品里只有2.56%能盈利，97.44%新产品都不赚钱；而且按品牌看，最近一年进入的47个新品牌里，几乎没有形成稳定盈利，说明新卖家基本是在被价格和投放成本压着打。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CT5FKBR7Bare Anatomy2024-08-30Yes£13.99500pcs£6995.010.75%£751.97
B0FTSBJGMKBare Anatomy2026-01-16Yes£13.99200pcs£2798.010.83%£303.03
B0FY6XLJ5LPilgrim2025-11-24Yes£15.3430pcs£460.212.7%£58.45B0F6VGLDZMBe Bodywise2025-07-17Yes£17.0720pcs£341.414.36%£49.03Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FTSBJGMKBare Anatomy2026-01-16Yes£13.99200pcs£2798.010.83%£303.03B0FY6XLJ5LPilgrim2025-11-24Yes£15.3430pcs£460.212.7%£58.45#New Product Success Rates
Listing这个市场不适合进入，已经接近价格战/超饱和状态。 新品总体盈利率只有2.53%，新品牌新品盈利率更低，只有1.47%，而非盈利新品占到了97%+；这说明绝大多数新进入者都在亏钱。更关键的是，真正能证明小品牌合法成功的样本几乎没有，市场里看起来“成功”的新品牌更像是靠强投放、强品牌或老牌延伸，而不是普通小商家能稳定复制的路径。
从数据看，问题不是“能不能卖”，而是“卖了也很难赚钱”。整体可识别盈利产品只占4.30%，盈利区间里大多数产品利润率都卡在10%以下；新产品利润分布里，低于0%的占6个，0%~10%的占9个，10%~20%的只有4个，高利润段几乎空白。Top亏损新品里，SHEBEEDO 的 B0FR4H2TCN、Clawrex 的 B0FX9NRW3Q、Fjdm 的 B0GJLGPJX3、ABOUME 的 B0GFW23YPY、XIANDAIMENG 的 B0FWCHCRBJ、GPUPFJPW 的 B0GBMN2KHT 都在亏；而唯一能看到的少量盈利新品，集中在 Pilgrim 的 B0FY6XLJ5L 和老牌 Bare Anatomy 的 B0FTSBJGMK、B0F6VGLDZM 上，这两类成功都依赖明显差异化功能、低价切入或强品牌背书。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
Bare AnatomyPilgrimNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
Other#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显过热，直接判定为高风险且不建议继续。 近一年新品牌几乎集体失手：新品牌新品成功率只有1.47%（1/68），失败率98.53%；最近月份里 2025/10、2025/11、2026/2、2026/3、2026/5、2026/6 都是“只有失败、没有成功”或几乎没有成功，说明竞争在持续加剧，而不是出现修复迹象。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 3 1 3 1 0 0 0 31 2026 0 2 2 1 0 0 0 35 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 2 2025/8 1 0 0 0 0 0 0 1 2025/9 1 1 1 0 0 0 0 6 2025/10 1 0 1 0 0 0 0 12 2025/11 0 0 1 1 0 0 0 7 2025/12 0 0 0 0 0 0 0 3 2026/1 0 2 1 1 0 0 0 6 2026/2 0 0 0 0 0 0 0 5 2026/3 0 0 0 0 0 0 0 4 2026/4 0 0 1 0 0 0 0 8 2026/5 0 0 0 0 0 0 0 7 2026/6 0 0 0 0 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesBare AnatomyB0CT5FKBR7 (3.9/5 (876 Reviews))Bare Anatomy Advanced Hair Growth Serum | Redensyl, Anagain, Baicapil & Rosemary | Reduces Hair Fall | Thicker & Fuller Looking Hair | For Men & Women | 30ml
This listing is deemed profitablePrice (GBP)£13.99Released TypeOld Release (2024-08-30)Brand is an old entry in this marketSize and Weight10.8 x 4.9 x 4.7 cm, 30.00gProfitable Factors
Based on old ASINEstablished brand with longevityDistinct functions and featuresDesign & Appearance
滴管型精华瓶设计，区别于竞品常见滚珠/滚轮款Key Buying Motive
以3% Redensyl + 4% Anagain + 3% Baicapil + Capilia Longa的复合配方切入，强调控发与密度提升Target Customers
更适合想要用非滚珠型精华、按滴量精确涂抹头皮的防脱与增密用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£6,995.00500 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.67% / 10.75%Peak / Non PeakRail Freight9.47% / 9.55%Peak / Non PeakAir Freight9.47% / 9.55%Peak / Non PeakSales & BSR Performance
Be BodywiseB0F6VGLDZM (4.6/5 (282 Reviews))Be Bodywise Hair Growth Serum Promotes Hair Growth & Stimulates Hair Follicles 3% Rosemary, 3% Redensyl & 2% Anagain Hair fall control serum for Women & Men Rosemary (Roll-On) 50 ml (Pack of 1)
This listing is deemed profitablePrice (GBP)£17.07Released TypeOld Release (2025-07-17)Brand is an old entry in this marketSize and Weight15.7 x 5.1 x 5.1 cm, 50.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
白色滚珠瓶身搭配蓝色标签，整体更像专业护理型包装, 50ml滚珠头设计，便于精准涂抹头皮局部，区别于常见滴管/泵头款Key Buying Motive
3% Rosemary + 3% Redensyl + 2% Anagain的组合，主打生发、强韧发根与控掉发Target Customers
更适合希望用滚珠方式做头皮局部护理、且偏好科学成分配方的脱发/发量稀疏人群Early Investment
Investment
Monthly Revenue (Recent) (GBP)£341.4020 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.26% / 14.36%Peak / Non PeakRail Freight12.64% / 12.75%Peak / Non PeakAir Freight12.64% / 12.75%Peak / Non PeakSales & BSR Performance
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