- Benchmark ASINB0FPQGLYK9
- MarketplaceUK
- Category ID2805370031
- Analyzed Products
- Keywordface primer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经接近价格战，并且对小商家和跨品类大品牌都不友好。 现有新品牌只有5个，其中真正盈利的新品牌新品只有1个，成功率16.67%；而新品牌自己的新品成功率也是20%，失败占80%，说明现在不是“容易赚钱”的窗口，而是“靠更强品牌力和更高投入硬挤”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这不是适合现在进入的市场。 你的预算是50万人民币，但能参考的盈利样本里，真正撑得住的只有“头部品牌+高辨识度差异化”路线；对小商家来说，市场已经明显偏向价格战和品牌战，50万只能覆盖前期上架与投放，撑不起长期研发、品牌和认证成本。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 妆前防晒乳（偏低价位、兼具SPF与打底），例如SPF30–50的日常面部防晒替代品：用户可直接用防晒替代“妆前+防晒”二合一产品，通常更容易买到，且单价往往更低。
- 控油/毛孔柔焦型隔离霜或妆前乳：如果用户购买该类产品的核心诉求是“修饰肤质、让底妆更服帖”，单独的隔离霜/妆前乳往往更便宜，且不用承担高SPF配方带来的肤感妥协。
- 带SPF的轻薄BB霜/润色面霜：对想要“一步到位”但不追求严格高倍防晒的人，这类产品可替代面部妆前+轻度遮瑕+基础防晒，使用门槛低、上脸更省事。
- 矿物防晒棒/便携防晒产品：适合想减少涂抹步骤、随时补涂的人；相比专门的妆前防晒，补涂更快，更适合外出场景，也更容易在药妆店/超市买到。
- 普通无香型保湿霜 + 单独防晒：如果用户主要是为了“保湿打底”，分开购买基础保湿和防晒通常更灵活；其中保湿霜可选更平价的大众品牌，整体预算更可控。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显偏向价格战和高门槛竞争。 新品牌虽然有成功样本，但成功率不够稳，失败样本更集中；对小品牌来说，低价段已经被压到亏损区，想硬进大概率只能靠重营销甚至更激进打法。
New products with Highest revenuemedicube
Recent Monthly Revenue (GBP):£99,540.00(6000pcs/month)B0FPQGLYK9 (4.6/5 (1704 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableOld brand with the most profitable new productsCalypso
Recent Monthly Revenue (GBP):£5,754.00(700pcs/month)B0CVHPQ74M (4.3/5 (153 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast profitable new productsLeast investment in new productsOKAQEE
Recent Monthly Revenue (GBP):-(-)B0GYPFW9BH (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 无色隐形质地，和有色/润色款差异很大
- |
- 防晒+妆前打底二合一，适合通勤上妆人群
- |
- 哑光控油、抓妆效果明显，偏妆前功能
- |
- 胡须友好、适合男性或偏爱无感肤感的人群
B0DZ36BRDR (4.4/5 (37 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 韩系极简浅粉包装，视觉上更吸引
- |
- 无白膜+自然发光感，和哑光型明显不同
- |
- 防晒、保湿、妆前一步完成，卖点清晰
- |
- 高SPF50且口碑和销量强，更容易促成点击购买
B0FPQGLYK9 (4.6/5 (1704 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近/进入价格战与过度拥挤状态；小品牌不应贸然进场，大品牌也不该把它当成低风险扩张。 现有样本里，整体可判定盈利的只有25%，新上架产品里仅16.67%盈利，而且新品牌新上架产品里盈利的只看到1个（medicube），其余4个新品牌新上架产品全部亏损或未起量，说明新进入者大概率先被打穿。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FPQGLYK9medicube2026-03-10Yes£16.596000pcs£99540.014.1%£14035.14B0DZ36BRDRSupergoop!2025-03-03Yes£14.0250pcs£701.017.67%£123.87Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FPQGLYK9medicube2026-03-10Yes£16.596000pcs£99540.014.1%£14035.14#New Product Success Rates
Listing结论很明确：这个市场不适合进入，已经进入高竞争、接近价格战的状态。 现有数据里，新产品成功率只有16.67%，而新品牌自身的成功率也只有20%，失败占80%；更关键的是，4个新品牌新产品全部失败，只有 medicube 这一家新品牌拿到1个盈利款，说明成功高度集中、复制难度很高。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
medicubeNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OKAQEEAverixisUocppiliMeiHui#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高竞争、接近价格战的状态。 近期香港样本里新品牌新品成功率只有20%，失败率80%，而最近新增里4个新品牌新品全部不盈利，只有 medicube 的 B0FPQGLYK9 例外；这说明现在不是“容易赚钱”的窗口，而是“靠更大预算和更强品牌力硬挤”的市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 1 0 0 0 4 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 1 0 0 0 1 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSupergoop!B0DZ36BRDR (4.4/5 (37 Reviews))Supergoop! Unseen Sunscreen - SPF 30 - Invisible, Broad Spectrum Face Sunscreen + Makeup-Gripping Primer - Weightless, Scentless - For All Skin Types & Skin Tones - 0.5 fl oz
This listing is deemed profitablePrice (GBP)£14.02Released TypeOld Release (2025-03-03)Brand is an old entry in this marketSize and Weight8.2 x 4.5 x 1.9 cm, 20.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
经典无色透明质地，卖点在于上脸后“隐形”而不是颜色表现, 无色、轻薄、哑光到柔雾感的妆前乳型防晒，强调隐形贴肤与妆前打底Key Buying Motive
兼具防晒与妆前打底，强调无油、顺滑、抓妆和控油，且适合胡须场景Target Customers
追求“防晒+妆前一体化”的通勤化妆人群，以及男性/有胡须、偏好无感透明防晒的人群Early Investment
Investment
Monthly Revenue (Recent) (GBP)£701.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.65% / 17.67%Peak / Non PeakRail Freight17.08% / 17.10%Peak / Non PeakAir Freight17.08% / 17.10%Peak / Non PeakSales & BSR Performance
medicube No Cast Just Glow Collagen Sunscreen | SPF 50 Broad Spectrum Face Sunscreen | Lightweight, Non-Sticky, Hydrating Formula | Peptide, Cica for Soothing & Glow | Korean Skincare
This listing is deemed profitablePrice (GBP)£16.59Released TypeNew Release (2026-03-10)Brand is a new entry in this marketSize and Weight14.7 x 3.9 x 3.6 cm, 60.00gProfitable Factors
Established brand with longevityDistinct functions and featuresDesign & Appearance
浅粉色极简软管包装，更偏韩系护肤审美, 主打“无白膜+自然发光感”的透明/润感妆前防晒定位，区别于传统哑光或厚重防晒Key Buying Motive
把防晒、保湿、妆前打底合并，强调轻薄不黏、可作为妆前乳使用Target Customers
适合需要“防晒+妆前+自然提亮”一步完成的日常通勤和轻底妆人群Early Investment
Investment
Monthly Revenue (Recent) (GBP)£99,540.006000 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.05% / 14.10%Peak / Non PeakRail Freight12.59% / 12.64%Peak / Non PeakAir Freight12.59% / 12.64%Peak / Non PeakSales & BSR Performance