- Benchmark ASINB0GR754CNX
- MarketplaceUK
- Category ID2805370031
- Analyzed Products
- Keywordface primer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不适合进入，已经是高竞争、低利润的价格战区。 新品牌新品成功率是0%，7个新发布产品没有一个跑出可验证盈利；与此同时，新产品利润区间只到13.93%，多数都压在10%以下，已经不是“试一试”的市场，而是“进来就很难赚钱”的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 新品牌新上架的样本里，盈利率是0%，而且出现了明显的价格战信号：多数新产品利润率在10%以下，甚至有-12.9%、-5.83%这种直接亏损；同时市场竞争已经很挤，老品牌靠品牌力和旧链接还能做出利润，但新品牌基本打不穿。
Early sourcing + logistics + marketing budget (GBP)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 有色面霜/润色保湿霜：通常比专业妆前乳更便宜，且兼具轻度修饰肤色与保湿，适合想要“提气色+打底”但不想多买一步的人。
- 防晒型日霜/日间保湿霜（带轻度柔焦或控油配方）：用户若主要需求是平滑肌肤和日常防护，可直接用这类产品替代，步骤更少、上手更简单。
- 定妆散粉/控油蜜粉：对很多人来说，比妆前乳更容易买到、价格更低，能快速改善出油和底妆贴合度，减少“妆前”这个单独环节。
- 妆前打底型保湿乳/乳液：如果核心问题是卡粉、干纹或底妆不服帖，普通打底保湿比专门妆前乳更基础也更通用，且更容易找到平价产品。
- 硅感平滑型隔离/修饰霜：在英国市场常见度较高，主打毛孔柔焦和顺滑肤感，很多用户会把它当作妆前乳的更直观替代品。
- 喷雾型定妆/保湿喷雾：如果用户只是想让妆面更持久、看起来更服帖，这类产品使用门槛低，可在妆前或妆后补用，替代性较强。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显是高竞争、低利润的价格战区。新品牌几乎没有成功样本：新发布产品盈利率为0%，整体可识别盈利产品只占10.00%，而且样本里新品牌进入后很快就出现亏损，说明不是“能不能做”，而是“进来后很难赚到钱”。
证据很直接： 你的预算是50万人民币，按单个ASIN看并不算低，但这个类目里真正能打的案例要么靠老牌资源，要么靠明显差异化。已知能赚钱的代表是 Supergoop! 的 B0DZ36BRDR，售价约£14.02，月收入约£701，成功点是“无形质地+妆前打底二合一+明显品牌力”；但它属于成熟品牌打法，不适合小卖家照搬。另一个老牌 Calypso 的 B0CVHPQ74M，月收入约£5754，但利润率是-5.83%，说明即使有销量也会被成本和竞争压住。新品牌里，BIO SPECTRA ATTITUDE 的 B0GR754CNX 标价约£24.99，按数据看利润率约15.34%，但品牌整体盈利率是0%，且另一款 B0GS3SH5Q7 已经失败；OKAQEE 的 B0GYPFW9BH 也是新品牌，售价£7.99，直接亏损-12.9%，而且几乎没有销量。市场里可识别收入样本总共只有£7704.5，且大量产品没有收入，说明不是需求不足，而是同质化太重、转化太差。
New products with Highest revenueBIO SPECTRA ATTITUDE
Recent Monthly Revenue (GBP):-(-)B0GS3SH5Q7Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (GBP):£1,249.50(50pcs/month)B0GR754CNX (4.6/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsCalypso
Recent Monthly Revenue (GBP):£5,754.00(700pcs/month)B0CVHPQ74M (4.3/5 (153 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsLeast investment in new productsMost investment in new productsOKAQEE
Recent Monthly Revenue (GBP):-(-)B0GYPFW9BH (4.5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 喷雾形态最少见，和普通软管防晒差异大
- |
- 定妆喷雾+防晒二合一，适合补涂场景
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- 粉金配色柔和，妆感导向强，容易吸睛
B0GVF34NGV (3/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 白黄极简软管很醒目，辨识度高
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- 主打隐形防晒+妆前打底，功能与外观都更独特
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- 无感、无香、控油定位明确，适合化妆人群
B0DZ36BRDR (4.4/5 (37 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，原因很直接：新品几乎没有盈利面，且新品牌成功率为0%，已经是高风险价格战市场。 现有数据里，新上架产品的已知利润分布中，42.86%是亏损、14.29%是负利润、仅14.29%勉强落在10%~20%，没有任何新品达到20%以上；市场难点也明确标成“高”，说明不是靠普通铺货就能赢的盘子。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0DZ36BRDRSupergoop!2025-03-03Yes£14.0250pcs£701.017.67%£123.87Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0GR754CNXBIO SPECTRA ATTITUDE2026-03-04No£24.9950pcs£1249.515.34%£191.68B0GYPFW9BHOKAQEE2026-04-26No£7.99-pcs£--12.9%£-B0GVF34NGVMeiHui2026-03-30No£7.99-pcs£--13.43%£-
B0GWPXM74GAverixis2026-04-10No£8.22-pcs£--12.71%£-
B0H14SMXD4Uocppili2026-05-09No£9.99-pcs£--5.61%£-B0FK5Q3Q48-2025-07-28No£--pcs£--%£-B0GS3SH5Q7BIO SPECTRA ATTITUDE2026-03-10No£--pcs£--%£-#New Product Success Rates
Listing这个市场不值得进入：新品牌新品成功率是0%，而且新品牌新品全军覆没，已经是明显的高竞争/高风险市场。 6个新品牌新品全部亏损，2026年3–5月连续出现新品牌失败，市场不是在给新人机会，而是在筛掉新人；对大品牌也不友好，因为能赚钱的样本几乎都来自老品牌或强品牌。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
OKAQEEMeiHuiAverixisUocppiliBIO SPECTRA ATTITUDE#Success Rate by Entry Time
Listing这个市场现在不值得进入，已经是明显的高风险价格战区。 近一年新品牌进入后，已出现的6个新品牌新款全部不盈利，成功率是0%；最近一年还出现了连续的失败样本，说明新进入者不是被卷死，就是必须靠更重的投放和更强的包装才能撑住。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 1 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 1 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 0 0 0 0 0 0 2 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSupergoop!B0DZ36BRDR (4.4/5 (37 Reviews))Supergoop! Unseen Sunscreen - SPF 30 - Invisible, Broad Spectrum Face Sunscreen + Makeup-Gripping Primer - Weightless, Scentless - For All Skin Types & Skin Tones - 0.5 fl oz
This listing is deemed profitablePrice (GBP)£14.02Released TypeOld Release (2025-03-03)Brand is an old entry in this marketSize and Weight8.2 x 4.5 x 1.9 cm, 20.00gProfitable Factors
Established brand with longevityBased on old ASINDistinct functions and featuresDesign & Appearance
包装以白色搭配亮黄色底部为标识性配色，辨识度高于普通日化管身设计, 采用极简管装外观，强调“隐形”与“无感”定位，和常规乳霜/喷雾型竞品区分明显Key Buying Motive
“无形”质地+妆前打底二合一，主打不堵毛孔、控油、服帖粉底Target Customers
适合想要防晒同时提升底妆贴合度的化妆人群，以及偏好清爽无香、无白膜的日常通勤用户Early Investment
Investment
Monthly Revenue (Recent) (GBP)£701.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight17.65% / 17.67%Peak / Non PeakRail Freight17.08% / 17.10%Peak / Non PeakAir Freight17.08% / 17.10%Peak / Non PeakSales & BSR Performance