- Benchmark ASINB0GTSXF54C
- MarketplaceUS
- Category ID12901041
- Analyzed Products
- Keyworddesk organizer, file organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经是明显的价格战市场。 新品牌新上架产品成功率是0.00%，整体可识别盈利产品占比只有3.39%，而新产品利润区间集中在-25.75%到2.06%，说明不是“做得更好就能赢”，而是大多数人都在亏钱。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入。 500000 CNY 预算勉强够做少数入场款，但市场已经明显被挤满，而且新品牌几乎没有真正跑通的案例，进去大概率会先被价格战和低利润拖死。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?47.61%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 文件夹/文件盒：用最基础的塑料文件夹、立式文件盒或牛皮纸文件袋先按类别分隔，通常更便宜、也更适合处理纸质文件而不是买专门桌面收纳盒。
- 抽屉分隔托盘：如果用户已经有办公桌抽屉，直接用可调节抽屉分隔器或廉价收纳盘替代桌面文件/文具收纳，能把杂物收起来，桌面更清爽。
- 鞋盒/食品盒再利用：用家里现成的鞋盒、快递盒、包装盒做临时文件归档或桌面分区，几乎零成本，适合低预算或试运行阶段。
- 笔筒+回形针盒组合：与其买整套桌面组织器，不如分开买最便宜的笔筒、便签座和小盒子，按需配置，灵活且可逐步扩展。
- 挂墙文件袋/门后收纳袋：如果桌面空间紧张，可改用挂墙式文件袋或门后收纳袋，把文件从桌面转移到垂直空间，成本低且更省桌面面积。
- 移动文件架/塑料托盘堆叠：用可堆叠托盘或小型移动文件架代替桌面收纳，适合进出文件频繁的人，取放更快，也比复杂多格收纳更容易维护。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显失去机会。 当前样本里新品牌新上架的盈利率是0%，整体可识别产品盈利率只有3.39%，而新上架产品里非盈利占比达到90.91%；同时，旧品牌的新上架产品也全部亏损，说明这里不是“谁更会做就能赢”，而是典型的价格战+同质化高风险市场。
New products with Highest revenueUEHSNI
Recent Monthly Revenue (USD):-(-)B0GB8B8RG5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,150.00(1000pcs/month)B0FQTGLJBH (4.7/5 (358 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsminimaliving
Recent Monthly Revenue (USD):-(-)B0D4J2XKFLBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0CY9Z2DHSBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$471.50(50pcs/month)B09WXR2VJ5 (4.5/5 (1477 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Most investment in new productsLeast investment in new productsAnyoifax
Recent Monthly Revenue (USD):-(-)B0GQRH26KS (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFCL8CXGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$978.00(100pcs/month)B0G3WGPCNY (3.9/5 (7 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQLeast profitable new productsTIME&TRAVE
Recent Monthly Revenue (USD):-(-)B0FWXYWZRM (4.3/5 (13 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 螃蟹举重造型很少见，视觉冲击强
- |
- 紫色异形外观，适合点击吸睛
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- 兼具摆件和笔筒功能，趣味性高
B0DL2V3KYV (4.6/5 (63 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Sales & BSR
Differentiation:- 黏贴式超小体积，和普通桌面笔筒差异大
- |
- 黑白灰三色，适配多种场景
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- 可贴桌面/白板/文件夹，使用方式更独特
B0D96S4T7P (4.6/5 (742 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：新品牌几乎没有成功空间，而且整体已经接近/落入低利润价格战。 新品里可见利润为负的占比很高，已知新产品中没有出现任何0%~40%以上的健康利润带；同时新品牌新发布产品盈利率为0%，说明小卖家想靠正常打法切入，成功概率极低。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0D96S4T7PFreewindo2024-07-10Yes$8.15100pcs$815.012.23%$99.68
B0D96SHQSHFreewindo2024-07-10Yes$8.1250pcs$406.012.08%$49.05Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0G3WGPCNYAnyoifax2025-11-25No$9.78100pcs$978.0-18.39%$-179.85
B0G3WHZC9NAnyoifax2025-11-25No$9.99100pcs$999.0-16.65%$-166.33
B0G1BDZKNYTIECHI2025-11-07No$6.250pcs$310.0-34.61%$-107.29B0FQTGLJBHUEHSNI2025-09-12No$6.151000pcs$6150.0-0.52%$-31.98B0GTSXF54CFematin2026-04-14No$7.8950pcs$394.5-0.2%$-0.78
B0GK16BYLRASMANNA2026-01-27No$9.99-pcs$--9.77%$-
B0GJZFHGSZASMANNA2026-01-27No$9.99-pcs$--26.09%$-B0GQRH26KSAnyoifax2026-03-02No$9.89-pcs$--25.92%$-B0FWXYWZRMTIME&TRAVE2025-10-18No$11.99-pcs$-16.07%$-
B0GVY7TP88ASMANNA2026-04-03No$9.99-pcs$--2.18%$-
B0GQ6YNTZ4KONVINIT2026-03-23No$12.16-pcs$--12.01%$-
B0G6Z7V54XKONVINIT2025-12-15No$--pcs$--%$-B0H4L5VWTNFematin2026-06-09No$--pcs$--%$-B0GB8B8RG5UEHSNI2025-12-21No$--pcs$--%$-B0GFCL8CXGAnyoifax2026-01-07No$--pcs$--%$-
B0GJDBNVS8TIECHI2026-01-23No$--pcs$--%$-
B0G3GNS35PAxrivonte2025-11-22No$--pcs$--%$-
B0FNVQPHJ4Marbrasse2025-08-27No$--pcs$--%$-
B0G8J3SCHPEasyPAG2025-12-18No$--pcs$--%$-
B0FXWJ7JG1Banafich2025-10-27No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，且已经明显过热：新品牌与老品牌的新上架产品几乎全部失败，真正可复制的赚钱样本极少，竞争已经进入价格战和投放战。按现有数据看，不管是大品牌还是小商家，都不是一个高胜率市场；小商家若想硬进，基本只能靠更重的预算和更激进的打法，但这也不保证成功。
证据很直接：新上架产品成功率是0.00%，而所有可识别盈利产品占比只有3.39%，这已经是高风险信号。新品牌里，10个新上架样本里100%亏损；老品牌里，10个样本也100%亏损，说明不是单纯“新人不行”，而是这个细分里连老玩家都在亏。更关键的是，市场里可见的“成功案例”只有 Freewindo：B0D96S4T7P 和 B0D96SHQSH 两个盈利 ASIN，利润率分别约12.23%和12.08%，但它们是老品牌，不属于小商家可直接照抄的成功范本。反过来，失败样本里像 B0G3WGPCNY（Anyoifax，-18.39%）、B0G3WHZC9N（Anyoifax，-16.65%）、B0G1BDZKNY（TIECHI，-34.61%）、B0C7P3WMZC（Lebenrich，900件/月但-19.64%）都说明：有销量不等于有利润，市场已经在用低价和高成本把利润压没了。另外，Fematin 的 B0GTSXF54C 虽然是新品牌、新上架、活跃销售，但只卖到 50 件/月，利润率仍是-0.2%，启动投入约1183.50 美元，说明“看起来能卖”的新产品也可能只是做流水，不是赚钱。
从进入门槛看，用户预算是50万人民币，表面上够做单个 ASIN，但这只是前期源头、物流、广告，不含研发、品牌和认证；而市场里现有成功样本已经显示，想跑出结果往往不只是这点预算。对大品牌来说，唯一能参考的仍是 Freewindo 这种已经有验证的老品牌打法；对小商家来说，没有真实、稳定、低レビュー压力的成功样本可学，且高销量失败品很多，说明一旦进场，很可能要面对低利润甚至亏损。结论很明确：不要进入这个市场；如果一定要做，只能把它当成大品牌重金试错场，小商家不适合，且极可能需要更激进的营销手段才能勉强挤进去。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ASMANNAAnyoifaxOther#Success Rate by Entry Time
Listing这个市场不适合进入，结论很直接：已经进入高风险、接近失控的价格战区。 新品牌新品的可盈利率是0%，市场总体可识别的盈利产品只有3.39%，而最新一批新品牌新品全部失败，说明现在进场不是找机会，而是在接盘。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 2 1 0 0 0 0 0 8 2026 0 1 0 0 0 0 0 9 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 1 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 2 2025/11 2 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 3 2026/1 0 0 0 0 0 0 0 4 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 1 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesFreewindoB0D96S4T7P (4.6/5 (742 Reviews))Adhesive Pen Holder for Wall Pencil Holder for Desk Organizer, 6Pack Silicone Pen Holders for Clipboard, Marker Holder Sticky Pen Holder for Desk Accessories, Office Supplies (2black+2white+2grey)
This listing is deemed profitablePrice (USD)$8.15Released TypeOld Release (2024-07-10)Brand is an old entry in this marketSize and Weight11.2 x 9.4 x 1.6 cm, 41.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
三色混装（黑/白/灰），更适合与不同桌面风格搭配, 小巧硅胶黏贴式结构，采用葫芦形双孔开口，区别于常见旋转式或杯筒式桌面收纳Key Buying Motive
可直接粘贴在桌面、文件夹、白板或墙面上，随手固定常用笔，减少找笔时间Target Customers
适合需要把笔固定在工位、剪贴板、白板或设备旁的学生、办公人员和医护/收银等高频取笔场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$815.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.55% / 12.23%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.10% / 9.78%Peak / Non PeakSales & BSR Performance
FreewindoB0D96SHQSH (4.6/5 (732 Reviews))Adhesive Pen Holder for Wall Pencil Holder for Desk Organizer, 6Pack Silicone Pen Holders for Clipboard, Marker Holder Sticky Pen Holder for Desk, Office Supplies Stylus Holder Pen Organizer (6 grey)
This listing is deemed profitablePrice (USD)$8.12Released TypeOld Release (2024-07-10)Brand is an old entry in this marketSize and Weight10.7 x 9.2 x 1.8 cm, 41.00gProfitable Factors
Based on old ASINDistinct functions and featuresLow pricing strategyDesign & Appearance
灰色百搭，偏办公/中性风格，和常见白色、粉色桌面收纳相比更克制耐脏, 硅胶粘贴式单个笔位，采用葫芦双孔结构，体积很小，可直接固定在桌面、墙面、夹板或白板上Key Buying Motive
粘贴固定+双孔笔位，主打把笔就近挂在桌面边缘或墙面，解决临时取放和防丢问题Target Customers
需要把笔、马克笔、触控笔固定在桌面边缘/白板/夹板上的学生、教师和办公人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$406.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.37% / 12.08%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight6.91% / 9.63%Peak / Non PeakSales & BSR Performance