- Benchmark ASINB0GTSXF54C
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordadhesive pen holder, pencil holder for desk
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，已经是明显的价格战并且接近过热，新品牌没有可复制的成功路径。 现在的证据很一致：新发布产品 22 个里，盈利率是 0%，且新品牌 11 个里有 11 个都没跑出盈利样本；整体能确认盈利的产品只有 9.38%，而新近入场的利润区间集中在 -12.80% 到 6.35%，这就是典型的低毛利高风险区，不适合大品牌或小商家硬进。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，用户这 50 万 CNY 预算也不够打穿。 数据显示这是一个明显的价格战市场，新品整体盈利率为 0%，市场盈利率只有 9.38%，已经低于你给的 10% 高风险线；而且新品牌新品盈利率为 0%，说明新进入者几乎没有生存空间。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?9.09%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 魔术贴/双面胶固定的笔筒或小收纳盒：比单个笔夹更通用，既能放笔也能放剪刀、尺子、小工具，价格通常更低、安装也更简单。
- 桌边夹式笔筒/挂篮：不依赖粘胶，适合租房、桌面材质不适合粘贴、或用户不想留下残胶的场景，迁移方便。
- 桌面杯型笔筒：最直观、最容易购买和使用的替代方案，通常单价更低，且容量更大。
- 磁吸笔架/磁吸收纳条：适合金属白板、冰箱、文件柜等场景，不需要反复取放时粘贴，维护成本低。
- 文具收纳托盘/抽屉分隔盒：如果用户只是想‘不让笔乱放’，这种方案更便宜且能顺带整理其他文具。
- 可夹在夹板/白板/笔记本上的原生笔夹：不需要额外粘贴组件，适合临时使用和移动办公，获取更方便。
- 笔帽带扣/带夹的笔：从源头解决‘找不到笔’，对高频用笔人群更省事，往往比单独买笔座更划算。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经明显进入价格战/过度拥挤状态。 新品牌里能站稳并赚钱的样本几乎没有，且出现了用高投放堆销量、利润却仍为负的情况；对小企业尤其不友好，对大品牌也只能靠重投入硬打，不能算好机会。
UEHSNI 是一个新品牌，但核心样本 B0FQTGLJBH 近 7 天月销 1000、月营收 $6,150，表面很强，实际利润率只有 -0.5%，早期投入约 $5,535，其中广告就占 $1,243.71；同品牌另一条新 ASIN B0GB8B8RG5 也是非盈利。Tenceur 作为新品牌更差，两个新 ASIN B0FN3SJ1GP / B0FN3SRMRG 都是非盈利，其中 B0FN3SJ1GP 售价 $8.89、毛利 -1.54%、评论只有 10，说明并不是“自然跑出来的成功”，而是根本没跑通。市场里老品牌 Tiizze 虽然有强势销量，B0CLKM68WJ 月销 6000、月营收 $46,200，但利润也只有 8.11%；另一条 B0D1Z1DPRV 仅 3.64%。这意味着市场里大部分能卖的货也在薄利甚至亏损，属于典型的低毛利竞争区，不是健康增长市场。
如果一定要找参考，只能看“怎么做”，不能看“怎么进入”。大品牌可参考 Tiizze 的成熟款 B0CLKM68WJ：10件套、基础功能明确、价格 $7.70、靠规模吃量，但它也只是低个位数到 8% 左右利润，说明大品牌进场也要准备持续砸预算和长期运营，不是轻松赚钱；小企业真正能学的“成功案例”几乎不存在，反而要避开 Tenceur 的 Koala 款 B0FN3SJ1GP/B0FN3SRMRG 这种过度依赖外形差异、却没有利润支撑的做法。结论很直接：不要进场；如果你硬要做，大品牌都得准备高投入打品牌和广告，小企业基本没有可复制的低风险路径。
New products with Highest revenueUEHSNI
Recent Monthly Revenue (USD):-(-)B0GB8B8RG5Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$6,150.00(1000pcs/month)B0FQTGLJBH (4.7/5 (358 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsTiizze
Recent Monthly Revenue (USD):-(-)B0CLK34C9LBrand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$46,200.00(6000pcs/month)B0CLKM68WJ (4.7/5 (851 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$48,600.00(6000pcs/month)B0D1Z1DPRV (4.6/5 (834 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least profitable new productsMost investment in new productsLeast investment in new productsTenceur
Recent Monthly Revenue (USD):-(-)B0FN3SJ1GP (3.7/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FN3SRMRGBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 银色金属弹簧圈外观，和常见硅胶款差异最大
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- 工业感强，适合白板、冰箱等硬质表面使用
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- 10只装，视觉上数量感强，易吸引点击
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- 金属材质显得更耐用，适合办公/教研人群
B07Z4NYGJF (4.5/5 (2828 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 考拉造型最有辨识度，图片更容易吸引目光
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- 多彩卡通外观，适合老师和教室场景
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- 12只装颜色丰富，视觉冲击力强
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- 与普通笔夹相比更有装饰性和趣味性
B0FN3SJ1GP (3.7/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经是明显的价格战+接近过热状态。 依据新产品利润分布，当前新上架产品里只有0%落在15%以上，18.18%是亏损、27.27%是0~10%、27.27%是-10~0%，也就是新入局产品几乎都在低毛利或亏损区间；同时 2025年后新品牌集中涌入，但没有任何新品牌新产品跑出可确认的盈利，说明不是“机会被少数人吃掉”，而是“进来的人大多都失败了”。
从品牌和单品看，小卖家想靠正常打法成功几乎不可能。像 UEHSNI 这个新品牌，2个新产品全亏，品牌新产品盈利率0%，但其单品 B0FQTGLJBH 却做到月销1000、月营收615,000，且 12个月358条评论，已经很像依靠强营销/高压打法的“掠夺型竞争者”，不是可复制的小商家成功案例；Tenceur 也是新品牌，2个新产品全亏，其中 B0FN3SJ1GP 只有10条评论且负利润，根本没形成可验证的商业闭环。反过来看老品牌 Tiizze 虽然有 6,000 单/月、462万/月和 4,860,000/月收入的强势老品，但其利润只有8.11%和3.64%，说明这个类目连强势老品牌都被压到低利润，不是靠普通预算就能打进去的市场。用户预算 500,000 CNY 只能覆盖前期入场，不足以支撑研发、品牌和长期投放，而这里的高表现样本更像品牌力+推广费驱动，不是产品本身容易赚钱。
结论很直接：不要进入。 大品牌即便硬进，也要接受低利润和重投放压力；小企业如果没有明显差异化和额外研发/品牌预算，基本只能跟着价格战被卷。可参考的“对标对象”只剩老品牌 Tiizze（B0CLKM68WJ、B0D1Z1DPRV）和新品牌里的 UEHSNI（B0FQTGLJBH、B0GB8B8RG5），但前者是低毛利存量强品牌，后者更像高营销型样本，不适合作为小商家成功模板。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B083NZ9T61Outus2020-02-23Yes$9.99200pcs$1998.013.39%$267.54
B0D96S4T7PFreewindo2024-07-10Yes$8.15100pcs$815.012.23%$99.68B07Z4NYGJFOutus2020-01-24Yes$8.9950pcs$449.516.15%$72.6
B085315YBXOutus2020-02-23Yes$9.4950pcs$474.511.72%$55.62
B0D96SHQSHFreewindo2024-07-10Yes$8.1250pcs$406.012.08%$49.05
B07RDHW24NYizerel2019-05-05Yes$7.950pcs$395.011.74%$46.38Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FQTGLJBHUEHSNI2025-09-12No$6.151000pcs$6150.0-0.52%$-31.98B0GTSXF54CFematin2026-04-14No$7.8950pcs$394.5-0.2%$-0.78
B0FPG4FNZXSherr2025-09-02No$8.99-pcs$-5.38%$-B0FN3SJ1GPTenceur2025-08-20No$8.89-pcs$--1.54%$-
B0FXFZ3XZGZooyinfy2025-10-23No$9.91-pcs$-7.02%$-
B0GD7QVT4WJJUNW2025-12-30No$7.01-pcs$-0.74%$-
B0FSYSLJX5Xinjoduz2025-09-28No$4.8-pcs$--22.45%$-
B0GDD74D6LJJUNW2025-12-30No$6.8-pcs$--0.87%$-
B0GRMWV1P6Nufiwra2026-03-07No$9.99-pcs$-8.41%$-
B0FMR1KW2VBOBOKA2025-08-24No$6.11-pcs$--7.77%$-
B0FXFYWPWMZooyinfy2025-10-23No$9.89-pcs$-7.05%$-
B0GJDD66GROLLBIT2026-03-05No$5.19-pcs$--17.6%$-
B0FMFMSKSKFampery2025-08-14No$7.31-pcs$--7.51%$-
B0H2CQYXLSVolisau2026-05-20No$5.97-pcs$--10.5%$-
B0FXFXVBG5Zooyinfy2025-10-23No$9.92-pcs$-7.15%$-
B0GJD99KFLOLLBIT2026-03-05No$5.19-pcs$--18.43%$-B0G4VTN3X9Zooyinfy2025-12-03No$--pcs$--%$-B0FN3SRMRGTenceur2025-08-20No$--pcs$--%$-B0GB8B8RG5UEHSNI2025-12-21No$--pcs$--%$-B0H4L5VWTNFematin2026-06-09No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，已经明显进入价格战区，且对新品牌极不友好。 你现在看到的是一个几乎被老品牌占住、但新品牌又大量试错失败的赛道：新产品盈利率是0%，新品牌新上架盈利率也是0%，整体可确认盈利产品只占9.38%，这说明不是“还有机会”，而是“多数人都在亏”。
证据非常直接：新品牌这边，UEHSNI 2025-09 入场后2个新产品全部亏损，Tenceur 2025-08 入场后2个新产品也全部亏损；新品牌样本里20个新发布产品，盈利0个，失败率100%。 旧品牌也没有帮你证明市场可做：老品牌的新发布里同样是2个样本全亏，Sherr 和 BOBOKA 都没有打出正收益。唯一能活得好的，基本都是老牌 Outus 这种成熟品牌，靠旧ASIN延伸和功能微创新吃存量，代表性赢家是 B07Z4NYGJF，售价8.99美元，月销50件，月营收449.5美元，利润率16.15%；另一个 Outus 的 B083NZ9T61 月营收1998美元，也属于老品牌稳守型产品。反过来看，失败产品里大量落在 10% 以下甚至负利润区间，比如 UEHSNI 的 B0FQTGLJBH 利润率-0.52%，Tenceur 的 B0FN3SJ1GP 是-1.54%，OLLBIT 的 B0GJDD66GR 是-17.6%，这已经是典型的低利润+强竞争结构。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ZooyinfyOLLBITOther#Success Rate by Entry Time
Listing这个市场不值得进入，已经进入高风险的价格战区，而且对新品牌是明显失真。 近两年几乎没有可复制的盈利新入场案例：2025年和2026年样本里，新的发布产品几乎全部不盈利，新品牌新发售盈利率是0%，而整体可识别盈利产品只占9.38%，说明竞争已经把利润压得很低。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 13 2026 0 1 0 0 0 0 0 7 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 4 2025/9 0 1 0 0 0 0 0 2 2025/10 0 0 0 0 0 0 0 3 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 4 2026/1 0 0 0 0 0 0 0 1 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 3 2026/4 0 1 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 2 2026/6 0 0 0 0 0 0 0 1 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesYizerel Pen Loop Holder Set, 12 Pack Self-Adhesive Pencil Holder Elastic Design for Notebooks, Journals, Calendars with 12 Colors (12 Pcs)
This listing is deemed profitablePrice (USD)$7.90Released TypeOld Release (2019-05-05)Brand is an old entry in this marketSize and Weight7.3 x 7.2 x 1.8 cm, 23.00gDesign & Appearance
12只套装提供多色搭配，便于按笔记本/场景做颜色区分, 标准矩形自粘笔圈，属于通用公开款设计，外观无明显差异化Key Buying Motive
3M背胶+弹性笔圈，主打稳固粘贴和通用装配Target Customers
适合需要给笔记本、日记本、台历快速补充笔位的办公/学生用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$395.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.13% / 11.74%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight7.71% / 10.32%Peak / Non PeakSales & BSR Performance
Outus 10 Pcs Silver Pen Holder Clips Manganese Steel Pen Holder Self Adhesive Pencil Organizer with Adjustable Spring Loop for Refrigerator Whiteboard Erase Board and Bulletin Board Map
This listing is deemed profitablePrice (USD)$8.99Released TypeOld Release (2020-01-24)Brand is an old entry in this marketSize and Weight7.5 x 5.1 x 1.9 cm, 41.00gProfitable Factors
Based on old ASINLow pricing strategyDesign & Appearance
银色金属外观，比常见硅胶/皮革款更偏工具感和耐用感, 弹簧圈金属夹结构，造型更接近金属卡扣而非普通弹性环Key Buying Motive
可扩展弹簧环，适配多数笔径，且金属材质更耐用Target Customers
更适合需要把笔固定在白板、冰箱、公告板等硬质表面的办公/教研场景Early Investment
Investment
Monthly Revenue (Recent) (USD)$449.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight13.90% / 16.15%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight11.68% / 13.93%Peak / Non PeakSales & BSR Performance
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