- Benchmark ASINB0FWJ5DZWH
- MarketplaceUS
- Category ID3744811
- Analyzed Products
- Keyworddesktop file holder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入，结论很明确：已经进入明显价格战区，且新品牌几乎没有真正的成功样本。 现在可见的新品牌有4个，最近5个新上架产品里0个盈利，成功率是0.00%；利润区间只有-23.07%到6.46%，说明不是“优化一下就能赚”，而是进场后大概率先亏。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很直接：这个市场不适合进入，尤其不适合小品牌，也不建议大品牌硬闯。 现在的新品牌新品成功率是0%，市场已经进入明显的价格战和低回报状态；你有50万人民币预算，能覆盖少数入场成本，但不足以抵消后续品牌、研发和认证的长期投入。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):0.00%Alternatives- 改用可折叠文件夹/公文包式收纳袋：比桌面文件盒更便宜，适合只需要暂存少量纸张、随手带走或塞进抽屉的人。
- 改用抽屉分隔片/文件托盘组合：不用额外占桌面，价格通常更低，适合已经有抽屉但缺少分类的人。
- 改用挂墙文件袋/门背收纳袋：把文件从桌面移走，节省桌面空间，适合小工位、宿舍和共享办公环境。
- 改用廉价牛皮纸文件夹/标签分类方案：几乎零门槛，成本最低，适合文件量不大、只追求临时分类的人。
- 改用可重复使用的A4透明文件袋/拉链袋：更轻便、更容易拿取和外出携带，适合经常移动文件的人。
- 改用书立/挡书架替代：如果主要目的是竖放少量文件、杂志或笔记本，书立通常更便宜且选择更多。
- 改用桌面托盘+文件夹分层：用简单托盘收集待处理文件，再配普通文件夹分层，比分门别类的文件盒更灵活。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，结论很明确：已经进入价格战区，而且新品牌几乎没有成功样本。 目前可见的新品牌进入只有 LIGHT DUST 和 Kifmurase，两个新品牌的新产品利润率都是负的，整体可盈利产品比例 0%，新上架产品盈利率 0%，说明不是“有机会慢慢做”，而是“进去就先亏”。
证据非常直接：LIGHT DUST 的 B0FWJ5DZWH 虽然卖得动，但 50 单/月、$1,087.50/月收入，利润率仍是 -5.6%，早期投入约 $3,262.50，其中广告就占 $766.69；Kifmurase 的 B0FWKMBCHZ 更差，3 个评论、0 销售、利润率 -29.2%，说明低预算新品牌连基本成交都没跑通。 再看老品牌 ICCGBHGO，B0BZPXRMCQ 58 条评论、$24.99 定价、月销 100、月收入约 $2,499，但利润率也只有 1.96%，这就是典型的高竞争、低利润、靠规模硬扛的市场；时间趋势上，2025 年新产品非盈利开始出现，2026 年仍在持续，说明竞争并没有缓和，反而在加剧。按你的规则，这种环境下不是小品牌可复制的正常成功，而是需要更强投放、更大库存和更长现金流来硬撑的市场。
可参考但不该盲目照抄的样本只有两个：大品牌侧看 LIGHT DUST 的 B0FWJ5DZWH，卖点是白牌式外观清晰、功能简单、能用广告拉起销量；但它没赚到钱，不能当成功模板。小品牌侧没有真正合格的成功案例，Kifmurase 的 B0FWKMBCHZ 只有 3 条评论且亏损严重，不能算可复制的成功。 如果一定要提“应该学什么”，只能学 B0FWJ5DZWH 这种清晰定位 + 直接解决桌面文件收纳的产品表达，但不要学其低毛利打法；更关键的是别碰 Kifmurase 这种低评论、无销量、负利润的起步方式。结论：不要进入；大品牌和小品牌都不具备高胜率，小品牌若硬进，基本只能靠激进投放和价格压榨生存。
New products with Highest revenueLIGHT DUST
Recent Monthly Revenue (USD):-(-)B0G4M6NGVLBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$1,087.50(50pcs/month)B0FWJ5DZWH (4.8/5 (39 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsICCGBHGO
Recent Monthly Revenue (USD):-(-)B0FGMF4F75Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):$2,499.00(100pcs/month)B0BZPXRMCQ (4.7/5 (58 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%Least investment in new productsMost investment in new productsLeast profitable new productsKifmurase
Recent Monthly Revenue (USD):-(-)B0FWKMBCHZ (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 亚克力+金色金属框，视觉最有辨识度
- |
- 轻奢现代风，更容易吸引点击
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- 造型简洁但更精致，陈列感强
B0GWFHK7H2 (5/5 (2 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 复古木纹+黑色金属网，风格差异明显
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- 体积更大，落地/桌面两用感强
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- 外观更像家居装饰，易激发购买欲
B0D3XRSB4T (4.7/5 (72 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经处在明显的低利润价格战环境里。 新品里可核实的5个样本中，盈利率分布是0%落在15%以上，40%是亏损，20%是0到10%，还有20%接近亏损；而按全部样本看，只有9.52%落在0到10%，19.05%直接亏损，说明靠常规打法很难做出健康利润。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B0D3XRSB4TGTCJION2024-06-23No$29.4650pcs$1473.0-8.89%$-130.94B0FWJ5DZWHLIGHT DUST2025-11-26No$21.7550pcs$1087.5-5.62%$-61.11B0BZPXRMCQICCGBHGO2023-03-27No$24.99100pcs$2499.01.96%$48.99
B0CJ52DKY3YINMIT2023-09-15No$21.72100pcs$2172.06.46%$140.32
B0DM65PX8MAcshio2024-11-06No$22.29-pcs$--63.61%$-B0FWKMBCHZKifmurase2025-10-16No$19.22-pcs$--29.23%$-B0GWFHK7H2SiliFine2026-04-07No$25.33-pcs$--17.94%$-
B0F21ZVCDDNagpew2025-03-20No$13.64-pcs$--43.29%$-
B0DHCPJVTLWBJKZJD2024-09-18No$20.99-pcs$-3.16%$-
B0GN21X98WBrightRow2026-02-12No$22.6-pcs$-4.54%$-
B0FDQK6K2DBTSKY2025-06-19No$20.3-pcs$-3.79%$-
B0DHCLQTWJWBJKZJD2024-09-18No$25.99-pcs$-0.34%$-
B0F1YKDQ2NYINMIT2025-03-19No$--pcs$--%$-
B0DHCKDRTLWBJKZJD2024-09-18No$--pcs$--%$-B0FDQH3CD8BTSKY2025-06-19No$--pcs$--%$-B0FGMF4F75ICCGBHGO2025-07-04No$--pcs$--%$-
B0FDQ7G499GUPZTY2025-06-13No$--pcs$--%$-B0F267GNDMGTCJION2024-06-23No$--pcs$--%$-
B0C3C4V61BUdreamer2023-04-24No$--pcs$--%$-B0G4M6NGVLLIGHT DUST2025-11-26No$--pcs$--%$-Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FWJ5DZWHLIGHT DUST2025-11-26No$21.7550pcs$1087.5-5.62%$-61.11B0FWKMBCHZKifmurase2025-10-16No$19.22-pcs$--29.23%$-B0GWFHK7H2SiliFine2026-04-07No$25.33-pcs$--17.94%$-B0GN21X98WBrightRow2026-02-12No$22.6-pcs$-4.54%$-B0G4M6NGVLLIGHT DUST2025-11-26No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入：新品牌与新上架几乎全军覆没，已经呈现明显的价格战/过度拥挤特征。 目前可见的新释放样本成功率是 0%，而整体可识别盈利率也是 0%，这不是“可优化”的机会，而是“进场就被消耗”的市场。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
KifmuraseSiliFineBrightRowLIGHT DUST#Success Rate by Entry Time
Listing这个市场不适合现在进入，结论很直接：新品成功率为0%，新品整体利润率为0.00%，而且最近两年新进入品牌几乎全军覆没。 这不是一个给小商家留空间的市场，更像是已经被压到价格战和高投入营销里的红海；对大品牌来说也不是“高胜率”，最多只是“有钱也能试，但风险很高”。
证据很清楚：最近两年只有5个新品牌样本，全部新产品都不盈利，成功率0/5=0%，没有任何“真小商家”成功案例。 2025年进入的 Kifmurase、LIGHT DUST，2026年的 SiliFine、BrightRow，全部是失败；其中 LIGHT DUST 两个新品都亏，B0FWJ5DZWH 39条评论、月销50、月营收1087.50美元，利润率-5.6%，早期投入3262.50美元；Kifmurase 的 B0FWKMBCHZ 只有3条评论，利润率-29.23%，说明连低评论也没换来盈利。更关键的是，市场利润难度被判定为高，且所有可识别利润产品里，新品盈利占比是0.00%，这说明不是“做得好就能赚”，而是“做出来也很难赚”。
结论：大品牌和小商家都不建议进。 大品牌若硬要切入，至少要准备远高于单个ASIN基础预算的额外投入去做品牌、研发和长期营销；但这类投入也不保证回报，因为当前市场已经表现为高竞争、低利润。小商家这边更不成立：你能看到的唯一“活跃”新品 B0FWJ5DZWH 也在亏损，且没有任何低评论盈利样本可当作可靠参考。现在的短句建议只有一句：别进，这个市场已经是高风险价格战区。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 2 2026 0 0 0 0 0 0 0 2 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 1 2025/11 0 1 0 0 0 0 0 1 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 1 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases