
结论很明确:这个市场不值得进入。它已经进入价格战区,且对新品牌极不友好;不管是大品牌还是小商家,都不应把它当成好机会。 用户预算 50 万元看起来足够做单个 ASIN 的初期试水,但不足以扭转这个类目里“低利润+高竞争+高失败率”的基本盘。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这个市场不值得进入,用户预算足够做单个ASIN的初期试水,但不足以支撑在这个市场里安全获胜。 关键问题不是钱不够,而是市场已经被老品牌和新品牌双重挤压,利润被压到价格战区,进入后大概率只能做低毛利甚至亏损。
Some categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不值得进入,结论很明确:已出现明显价格战和饱和信号。 目前可识别产品里,整体可盈利比例只有10.40%,新上架产品的可盈利比例只有7.41%,而近一年新品牌几乎没有成功案例;2025年和2026年新增产品里,非盈利项明显多于盈利项,说明竞争正在加剧而不是打开机会。
这个市场不值得进入,结论很明确:已进入价格战区,且对新品牌极不友好。 新品里只有约18.5%落在10%-20%利润带,33.3%还不到10%,再加上新品牌新品盈利率为0%,说明小品牌几乎没有真实成功窗口;当前能赚钱的样本主要是老品牌/老链接打法,不是新手可复制的低成本机会。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0CYSWP28X | Jactales | 2024-03-22 | Yes | $8.05 | 600pcs | $4830.0 | 11.78% | $568.98 |
![]() | B0CYSWL6MK | Jactales | 2024-03-22 | Yes | $7.99 | 600pcs | $4794.0 | 11.35% | $544.12 |
B0GWM2XW12 | PreFeel | 2026-04-09 | Yes | $9.71 | 200pcs | $1942.0 | 16.86% | $327.43 | |
![]() | B0FDFWPBPN | PreFeel | 2025-06-17 | Yes | $9.08 | 200pcs | $1816.0 | 13.98% | $253.88 |
![]() | B0D4DPQ4HL | PreFeel | 2024-05-17 | Yes | $9.8 | 200pcs | $1960.0 | 12.38% | $242.65 |
![]() | B0CYPDL2VZ | Meitaat | 2024-03-21 | Yes | $9.99 | 200pcs | $1998.0 | 11.66% | $232.97 |
![]() | B06Y5L1VHW | CHUBBIEE | 2017-06-15 | Yes | $7.99 | 200pcs | $1598.0 | 13.14% | $209.98 |
![]() | B0D4VHSTLL | PreFeel | 2024-05-22 | Yes | $9.08 | 100pcs | $908.0 | 13.83% | $125.58 |
![]() | B0B88SF7Q4 | Coowayze | 2022-08-01 | Yes | $7.99 | 100pcs | $799.0 | 11.52% | $92.05 |
![]() | B0B88V4RQS | Coowayze | 2022-08-01 | Yes | $7.99 | 100pcs | $799.0 | 11.18% | $89.33 |
![]() | B0FY2G3VNT | CHUBBIEE | 2025-10-28 | Yes | $9.68 | 50pcs | $484.0 | 15.4% | $74.54 |
![]() | B0CYPC4NFQ | Meitaat | 2024-03-21 | Yes | $9.99 | 50pcs | $499.5 | 11.66% | $58.25 |
![]() | B08MZJW35W | Coowayze | 2020-11-09 | Yes | $7.9 | 50pcs | $395.0 | 11.03% | $43.57 |
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWM2XW12 | PreFeel | 2026-04-09 | Yes | $9.71 | 200pcs | $1942.0 | 16.86% | $327.43 | |
![]() | B0FY2G3VNT | CHUBBIEE | 2025-10-28 | Yes | $9.68 | 50pcs | $484.0 | 15.4% | $74.54 |
这个类目不适合进入,属于明显的价格战高风险市场:新品牌只有5个,但老品牌有30个,且27个新上架里真正赚钱的只有2个,成功率只有7.41%;同时新产品利润区间是-6.45%到13.99%,大量产品利润低于10%,已经接近价格战区。市场不是在给新手机会,而是在逼你用更高预算、更强品牌力去硬拼,普通小商家不该进场。
What is the ratio of profitable products
What is the ratio of different brands owning all profitable new products
What is the ratio of different brands owning all nonprofitable new products
这个市场已经偏向高风险、接近失控的竞争环境,不适合新品牌贸然进入。 现在看到的是新品牌几乎全军覆没、利润被压缩到低位,真正能跑出来的案例非常少,而且更像是靠老链接改款和重营销,而不是普通小品牌能复制的自然成功。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 1 | 0 | 1 | 1 | 0 | 0 | 0 | 8 |
| 2026 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 14 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 1 | 0 | 1 | 0 | 0 | 0 | 0 | 1 |
| 2025/10 | 0 | 0 | 0 | 1 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 4 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026/4 | 0 | 0 | 1 | 1 | 0 | 0 | 0 | 6 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |