- Benchmark ASINB0GWM2XW12
- MarketplaceUS
- Category ID1069392
- Analyzed Products
- Keywordoffice desk organizer, office supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品成功率只有5.56%，新发布利润区间仅-11.44%到9.31%，已经是明显的价格战市场。 新品牌7个、老品牌20个，真正赚钱的新品几乎都来自老品牌改款，新品牌没有可复制的正向样本；你现在进去，基本是在给成熟玩家和低价竞争买单。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing这不是一个适合进入的市场：利润率偏低、成功率极低，而且新品牌已经在高成本试错。 用户预算 50万CNY 只能覆盖少数单品的前期铺货与推广，但这个类目里真正能跑出来的新品太少，整体更像价格战市场，不值得继续推进。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?44.44%New listing success rate (old brands):12.50%New listing success rate (new brands):0.00%Which old brands have these successful new listings?Potential certificate expensesCPC CertificationSome categories may not originally require certain certificates for entry; however, some products may target specific features (e.g. Bluetooth) or customers (e.g. children), and additional certificates may be required in the target marketplace (e.g. FCC, CPC).
Alternatives- 可重复使用的白板/贴纸标签：比一次性姓名贴更适合长期分类，成本更低，修改也更方便，适合办公室抽屉、收纳盒和文件盒的临时标记。
- 彩色遮蔽胶带 + 油性笔：几乎家家都有，几块钱就能做出简易分类标签，尤其适合文件夹、盒子、线缆和储物架的快速标记。
- 便签纸/索引贴：对于办公室物品的临时区分非常灵活，购买门槛低，且无需专门的标签工具，适合短期项目和多人共用环境。
- 打印纸裁条 + 胶带/透明胶：利用现成打印机和普通胶带即可自制标签，单位成本很低，适合预算敏感或只需少量标记的用户。
- 夹式/插卡式标签牌：如果用户只是想给文件盒、抽屉、货架做分类，这类替代品更易更换、重复使用率高，不依赖粘性材料。
- 可擦写收纳标签本/标签贴纸组合：相较于一次性贴纸，更适合经常改动的办公收纳场景，长期下来更省钱，也更少残胶问题。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：新品牌成功率极低，且新品利润已经被价格战压到接近失血。 从数据看，市场里新品牌新品盈利率为0%，新品非盈利率为100%，而整体新品可盈利率只有5.56%；同时新发布产品利润区间只有-11.44%到9.31%，明显属于高风险价格竞争区，不能判断为适合大品牌或小商家进入的好市场。
证据很直接：当前市场里有7个新品牌、20个老品牌，老品牌主导新发布产品，且新品牌几乎全军覆没。 代表性失败案例是新品牌 IcyeeCha：B0FPQWNVJ2 只有10条评论、B0FXG9K1NX甚至还没有形成有效销量，两款都没利润；Scribbledo 也是新品牌，B0FZLYZ5WR 和 B0FY3V1NJ6 两个新品都亏损，利润率分别是-1.67%和-3.38%，说明低客单、同质化、靠白帽投放并不能跑出利润。反过来看，老品牌 PreFeel 的成功样本 B0GWM2XW12 才做到16.86%利润率、月销350、月营收3398.50美元，但它的早期投入高达1663.80美元，且品牌里还有B0GWM2XW12之外的新品失败案例 B0GXWHGZQ2，说明这个市场并不是“做出来就能赚”，而是要靠老品牌资源和持续投放硬扛。
对两类卖家都一样：不要进。 大品牌如果硬进，至少要复制 PreFeel 这种老品牌打法，盯住 B0GWM2XW12、B0D4DPQ4HL、B0FDFWPBPN 这类老品牌成功款，但这只是大品牌可承受的重投入打法；小商家则没有可行的真成功样本，<300评论的案例里只有 IcyeeCha 这种失败案例，市场没有“可复制的小商家胜利模型”。如果一定要总结：该市场是过度拥挤且正在进入价格战，小商家不该进，大品牌也不该把它当成低风险赛道。
New products with Highest revenueScribbledo
Recent Monthly Revenue (USD):$322.50(50pcs/month)B0FZLYZ5WR (4.6/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%
Recent Monthly Revenue (USD):$645.00(100pcs/month)B0FY3V1NJ6 (4.5/5 (32 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsPreFeel
Recent Monthly Revenue (USD):$3,426.50(350pcs/month)B0D4DPQ4HL (4.5/5 (1414 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableRecent Monthly Revenue (USD):$3,398.50(350pcs/month)B0GWM2XW12 (4.5/5 (1414 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINSufficient Sales to Meet MOQWhite HatThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,816.00(200pcs/month)B0FDFWPBPN (4.5/5 (1414 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsMost investment in new productsLeast investment in new productsIcyeeCha
Recent Monthly Revenue (USD):-(-)B0FPQWNVJ2 (4.8/5 (10 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FXG9K1NXBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 磁吸可擦写，功能差异明显
- |
- 3×3英寸多彩便签，外观醒目
- |
- 适合白板/冰箱/储物柜，购买场景清晰
B0F4R2L5NG (4.5/5 (130 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 夏日主题图案，视觉最有辨识度
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- 磁性可擦写名牌，使用方式特殊
- |
- 更适合返校季和教室管理，目标人群明确
B0D77L6HMC (4.2/5 (43 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing结论很明确：这个市场不值得进入。 现在不是机会窗口，而是明显的高风险价格战市场；新品牌几乎没有成功样本，真正能赚钱的只有老品牌 PreFeel 这种已有基础、靠老链接延伸出来的产品，新品牌进场大概率会亏。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0GWM2XW12PreFeel2026-04-09Yes$9.71350pcs$3398.516.86%$572.99B0D4DPQ4HLPreFeel2024-05-17Yes$9.79350pcs$3426.512.35%$423.18B0FDFWPBPNPreFeel2025-06-17Yes$9.08200pcs$1816.013.98%$253.88
B08P98MVLMIFAMIO2020-11-29Yes$9.9950pcs$499.513.43%$67.09
B0BWW74W2JIFAMIO2023-02-26Yes$9.9950pcs$499.512.2%$60.94B0F4R2L5NGJINGZHAN2025-06-27Yes$8.9950pcs$449.511.63%$52.28B0D77L6HMCHumyoun2024-05-18Yes$9.6650pcs$483.010.31%$49.8Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0GWM2XW12PreFeel2026-04-09Yes$9.71350pcs$3398.516.86%$572.99#New Product Success Rates
Listing这个市场不适合进入，已经进入高竞争、接近价格战的状态。 新品成功率只有5.56%，而且新品牌样本里10个新品全部不赚钱，说明真正的新进入者几乎没有生存空间；同时，当前更像是老品牌和少数成熟玩家在靠旧链接改款维持利润，不是给新手留机会的市场。
证据很直接： 全市场新品里，只有1个“新链接改款”是盈利，17个新品亏损，成功率5.56%；在新品牌里，10个新品里0个盈利，成功率0%。老品牌同样很弱，8个新品里只有1个盈利，成功率12.5%，而且盈利案例也不是纯新品，而是PreFeel的老链接改款B0GWM2XW12。失败样本里，IcyeeCha、Sinbana、Scribbledo都是新品牌/新进入者，B0FPQWNVJ2、B0G1RH55SB、B0FZLYZ5WR、B0FY3V1NJ6都亏损；老品牌里Hebayy的B0GT8SN7DW、Royal Green的B0754TXBFX、B075CVDPPR、PreFeel的B08G4FPKR1也都没跑出来，说明这个类目不是“谁来都能做”，而是同质化严重、利润空间被压薄。你给的样本里没有看到大量新品牌成功，更没有看到真实的小商家成功案例；反而看到很多靠基础款、低价、旧链接打法在硬拼。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
PreFeelNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
IcyeeChaSinbanaOWMYOWLScribbledoOther#Success Rate by Entry Time
Listing这个市场不适合进入，已经出现明显过热和价格战信号。 近两年的新进入者几乎全军覆没：新品牌新发布的成功率只有 5.56%，而已识别的整体盈利产品占比也只有 13.46%，说明大多数新品根本撑不住早期投入。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 3 0 0 0 0 0 6 2026 0 0 0 1 0 0 0 8 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 1 2025/9 0 0 0 0 0 0 0 1 2025/10 0 2 0 0 0 0 0 1 2025/11 0 1 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 1 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 1 0 0 0 5 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesPack of 5880, 30 Sheet White Rectangle Labels Small Blank Stickers Self Adhesive Writable Stickers for Office Home DIY Craft Supplies 0.35 x 0.5 inch
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2020-11-29)Brand is an old entry in this marketSize and Weight19.6 x 14.3 x 1.4 cm, 168.00gProfitable Factors
Based on old ASINDesign & Appearance
白色空白矩形贴纸，偏基础通用款，形态更接近通用办公标签Key Buying Motive
超大数量装，适合频繁批量标记和分类Target Customers
需要低成本批量标签管理的办公室、家庭收纳和手工用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.75% / 13.43%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight2.57% / 5.25%Peak / Non PeakSales & BSR Performance
Pack of 6480, 45 Sheet White Rectangle Labels Small Blank Stickers Self Adhesive Writable Stickers for Office Home DIY Craft Supplies 0.3 x 0.8 Inch
This listing is deemed profitablePrice (USD)$9.99Released TypeOld Release (2023-02-26)Brand is an old entry in this marketSize and Weight19.8 x 16.8 x 1.2 cm, 200.00gProfitable Factors
Based on old ASINDesign & Appearance
小尺寸白色空白矩形标签，外观非常通用，和竞品同质化明显Key Buying Motive
单张可手写的超大数量白色空白标签，主要卖点是数量多、规格小、用途广Target Customers
适合需要批量做文档分类、瓶罐标记、库存/样品管理的办公与家庭整理用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$499.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight9.52% / 12.20%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-0.23% / 2.46%Peak / Non PeakSales & BSR Performance
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