- Benchmark ASINB0BF4QGQPX
- MarketplaceUS
- Category ID1069538
- Analyzed Products
- Keywordoffice desk organizer, office supply organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不建议进入，已经是成熟且偏价格战的环境。 现有样本里可识别盈利产品只有14.29%，新品牌数量为0、新品牌新发产品盈利率也为0；真正赚钱的，几乎都是老品牌在吃存量，说明这不是一个给新玩家留窗口的市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
Old Brands
#Budget Requirement
Listing不建议进入这个市场。 现有数据已经显示出明显的价格竞争压力，且新品牌新品的盈利表现没有形成可复制的成功面，500000 CNY 只能覆盖一部分前期备货、物流和投放，不足以让你安全穿越品牌建设、研发和认证成本。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
Alternatives- 简易文件收纳篮/杂志架：用来替代桌面分类收纳，通常更便宜、组装简单，适合存放文件、笔记本和宣传册。
- 桌边挂篮/桌侧网兜：不占桌面空间，直接挂在桌边收纳文具、充电线和小物件，安装门槛低。
- 抽屉式桌面收纳盒：把杂乱物品集中到抽屉里，外观更整洁，很多基础款价格低于整套桌面收纳系统。
- 磁吸/粘贴式线缆收纳器：如果用户主要痛点是数据线凌乱，这类配件更精准、成本更低，也更容易替换。
- 文件托盘/叠层收纳盘：适合纸张、待办文件和票据分类，功能单一但上手快，常见价格更亲民。
- 竖立式笔筒 + 小件托盘组合：用基础文具组合代替一体式办公桌收纳器，灵活性高，用户可按需增减。
- 可折叠收纳箱/布艺收纳盒：适合将零散办公用品临时集中，便于移动和清理，入门价位通常较低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，已经是高风险、接近失控的竞争环境。 现有样本里可识别盈利产品只有14.29%，且新上架产品盈利率为0；同时头部成功样本几乎都来自老品牌，说明新品牌在这个类目里基本没有稳定生存空间。
Old brand with the most profitable new productsNordik By Design
Recent Monthly Revenue (USD):$5,222.00(200pcs/month)B094JQ2T73 (4.7/5 (7454 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$5,022.00(200pcs/month)B094JPR2NZ (4.7/5 (7457 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,616.00(200pcs/month)B08SK6NNLR (4.7/5 (7457 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable#Differentiations
Unique productsCommon productsDifferentiation:- L形转角设计，和普通长方形桌垫差异最大
- |
- 适合转角桌/L型工位，功能定位更明确
- |
- 黑色大面积铺桌，视觉存在感强，容易吸引点击
B0BF4QGQPX (4/5 (170 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 高饱和橙色很抢眼，图片辨识度高
- |
- 35×17大尺寸加理线功能，卖点更突出
- |
- 兼具桌垫、鼠标垫和桌面保护，适合重视桌面风格的用户
B08SK582M1 (4.7/5 (7454 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这不是一个适合进入的市场：当前样本里可识别利润的产品只有14.29%赚钱，且新上架产品里没有任何明确赚钱样本，整体已经接近价格战/低回报区间。对小商家来说更不友好，因为真正能跑出来的案例几乎都不是“新小品牌”，而是老品牌或有品牌力的玩家；对大品牌来说虽然有资金能力，但也只是更能扛住竞争，不代表值得进场。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B094JQ2T73Nordik By Design2021-05-02Yes$26.11200pcs$5222.027.75%$1449.11B094JPR2NZNordik By Design2021-05-14Yes$25.11200pcs$5022.026.81%$1346.4B08SK582M1Nordik By Design2019-03-05Yes$22.96200pcs$4592.024.95%$1145.71
B08DCLBF4QNordik By Design2019-03-05Yes$22.96200pcs$4592.024.7%$1134.23
B07N5K716YNordik By Design2019-03-05Yes$22.84200pcs$4568.024.69%$1127.84B08SK6NNLRNordik By Design2019-03-05Yes$23.08200pcs$4616.021.45%$990.14B0BF4QGQPXAmylove2024-01-01Yes$27.6450pcs$1382.023.62%$326.43No profitable product data available for new products#New Product Success Rates
Listing这个市场不适合现在进入，结论是偏向不建议做。 现有数据显示，能稳定赚钱的只是少数老品牌，且新产品几乎没有看到真正的新品牌成功案例；对于小卖家来说，合法切入难度很高，接近价格战和强品牌垄断的结构。
No data availableNo data availableNo data available#Success Rate by Entry Time
Listing这个市场不值得进入，已经明显成熟且偏价格战。 现有数据里，老牌玩家占绝对主导：12个老品牌、0个新品牌、0个新品牌新发产品；整体可判定利润率只有14.29%，而新发布产品的盈利率为0%，说明新增产品几乎没有真正的机会窗口。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 0 0 0 0 0 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 0 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesNordik By DesignB07N5K716Y (4.7/5 (7457 Reviews))Nordik Leather Desk Mat - Whiskey Brown - Cable Organizer - Premium Mouse Mat & Desk Pad Protector - 35 X 17 Inch - Felt Vegan Leather - Large Office Mouse Pad & Blotter
This listing is deemed profitablePrice (USD)$22.84Released TypeOld Release (2019-03-05)Brand is an old entry in this marketSize and Weight44.2 x 7.4 x 7.3 cm, 227.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
威士忌棕配色，比常见黑色、蓝色、橙色更偏复古商务风, 35 x 17 英寸的大尺寸桌垫，带皮革质感和缝线细节，整体更像高端桌面装饰件Key Buying Motive
集成线缆管理功能，同时兼具鼠标垫、桌垫和桌面保护层用途Target Customers
偏好桌面整洁、同时重视办公桌质感与收纳效率的商务办公用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,568.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.59% / 24.69%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight13.10% / 16.21%Peak / Non PeakSales & BSR Performance
Nordik By DesignB08DCLBF4Q (4.7/5 (7455 Reviews))Nordik Leather Desk Mat Cable Organizer (Midnight Blue 35 x 17 inch) Premium Extended Mouse Mat for Home Office Accessories - Felt Vegan Large Leather Desk Pad Protector & Desk Blotter Pads Decor
This listing is deemed profitablePrice (USD)$22.96Released TypeOld Release (2019-03-05)Brand is an old entry in this marketSize and Weight44.7 x 7.5 x 7.3 cm, 227.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
午夜蓝配色在同类桌垫里辨识度较高，偏高级办公风格, 35 x 17 英寸的大尺寸桌垫，带蓝色车线与一体式线缆整理位，整体更像桌面装饰件而不只是普通鼠标垫Key Buying Motive
集成线缆管理功能，同时兼具桌垫、鼠标垫、桌面保护和腕托舒适性Target Customers
适合追求桌面整洁、希望把充电线/数据线隐藏收纳的家庭办公和电脑重度使用者Early Investment
Investment
Monthly Revenue (Recent) (USD)$4,592.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight21.56% / 24.70%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight12.92% / 16.05%Peak / Non PeakSales & BSR Performance
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