- Benchmark ASINB0CMBP9ZWW
- MarketplaceUS
- Category ID1064954
- Analyzed Products
- Keywordacrylic mail organizer, mail sorter for desk
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：新品 100% 亏损，新品牌新品成功率 0%，已经是明显的价格挤压区。 你的 50 万人民币预算是够做单个 ASIN 的，但不是钱不够，而是进去后很难赚；对小商家和想跨界进来的大品牌，都不建议现在下场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，预算是够的，但市场已经接近/进入价格战区，盈利机会差。 你的500000 CNY远高于新产品推荐预算4576.15 USD（约合3.2万CNY量级），所以不是“进不去”，而是“进去了也难赚”。
证据上看，风险来自市场而不是资金。 市场可识别的整体盈利产品占比只有13.46%，新上新产品盈利率为0.00%，说明新进入者几乎没跑通；同时，品牌层面里新品牌的新品盈利率是0%，新品牌新品非盈利率达到100%，这代表新品牌基本全军覆没。虽然当前抓到的新品牌数量没有达到你定义的30~100+“品牌级”超饱和阈值，但样本里新品牌已经连续失败，且成功案例主要集中在老品牌手里，市场对新品牌极不友好。AIMOLLY、YUXUN 这类新品牌都没有盈利产品；AIMOLLY 3个新品全部亏损，其中B0FP8G8NRZ售价16.99美元、利润率4.89%，B0FP8YJZ81售价16.99美元、利润率7.7%，都低于10%红线；YUXUN 的B0GQZH1RKF售价17.99美元、利润率15.37%，看似达标，但仍未转正，说明光有15%附近利润率也不够，后端竞争和起量压力很重。反过来，真正能赚钱的是老品牌SANRUI：B0CTQ8JQY2利润率15.25%、126条评论，B0CFD98SN4利润率13.89%、117条评论，B0CMBP9ZWW利润率12.46%、101条评论，B0CHK388P5收入更高但利润率只有更高价位下的适中水平；这说明当前市场由老品牌吃掉利润，新品牌只能靠更重的投放和更强的品牌力硬挤。
Early sourcing + logistics + marketing budget (USD)$4,576.15 - $4,576.15Explains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?38.46%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 可调节桌面文件篮/文件托盘：通常比亚克力邮件架更便宜，容量更大，适合直接堆放账单、信件和临时文件；不强调展示感，但更实用。
- 壁挂式信件收纳袋/文件挂袋：利用墙面、门后或工位隔板，几乎不占桌面，安装后收纳邮件更直观，适合小桌面或租房用户。
- 抽屉式桌面分隔收纳盒：把邮件和纸张收进抽屉里，视觉更整洁，价格区间通常更低，且可与现有桌子直接搭配使用。
- 可折叠纸板/塑料文件分隔架：轻便、便宜、易替换，适合临时办公、学生宿舍或试用场景，购买门槛低。
- 带标签的普通文件盒/档案盒：如果用户只是想把邮件按类别存放，文件盒比亚克力展示架更能保护隐私，也更适合长期归档。
- 磁吸式或自粘式门背收纳篮：安装简单，不用占用桌面空间，适合入口处收纳待处理邮件，属于低成本替代方案。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不适合进入，结论很明确：新品牌已经全面翻车，且老品牌在这个细分里也没有形成可复制的高胜率。 你这类透明亚克力桌面信件收纳赛道，最近的新品牌新上架 100% 不盈利，老品牌新上架也有 80% 不盈利；这不是机会市场，而是明显的价格挤压和同质化市场，直接不建议继续推进。
证据很硬：市场分析范围里，2025~2026 的新增主要集中在非盈利产品，2026 年出现了 4 个新品牌新品全部不盈利，老品牌新品里也有 4 个里 1 个亏损、1 个无法判断，只有少数老款还能赚钱。 市场利润难度是“中等”，但这不是好消息，反而说明利润已经被压到靠近价格战区；且可见产品里，AIMOLLY 作为新品牌 3 个产品全亏，品牌盈利率 0%，新产品盈利率 0%，其中 B0FP8G8NRZ 售价 18.99 美元、每月卖 100 单，利润率只有 4.89%，B0FP8YJZ81 售价 16.99 美元、每月卖 1000 单，利润率也只有 7.7%，都低于你要求的 15% 可接受线。对照你的 50 万人民币预算，市场推荐的新产品启动预算约 4,576.15 美元，单看钱是够的，但这只是前几个月的进货、物流和投放，不包含研发、品牌和认证；在这个赛道里，钱够不代表能赢。
**两个可抄的案例都指向“只抄老牌成熟款，不要学新品牌硬冲”：SANRUI 的 B0CTQ8JQY2 是成立样本，126 个评论、评分 4.8、月销 325、月营收约 45,922.5 美元，利润率 15.2%，早期投入约 2,681.63 美元；B0CMBP9ZWW 也是稳健款，101 个评论、月销 325、利润率 12.46%。它们共同点是 2~3 格清晰分区、透明亚克力、桌面轻量收纳、免安装，靠的是老品牌积累和更成熟的产品结构；而新品牌 AIMOLLY 的 3 格款 B0FP8YJZ81 和 5 格款 B0FP8G8NRZ 都没有跑到 10% 利润门槛，且评论增长快但利润薄，属于典型的“靠投放硬拉销量”型对手，不是小商家榜样。你如果硬进，只能去卷更低价、更强投放，甚至接近掺假式营销，风险非常高。
Most investment in new productsNew products with Highest revenueLeast investment in new productsAIMOLLY
Recent Monthly Revenue (USD):-(-)B0FR1Q8M8NBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$1,899.00(100pcs/month)B0FP8G8NRZ (4.7/5 (21 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Recent Monthly Revenue (USD):$16,990.00(1000pcs/month)B0FP8YJZ81 (4.8/5 (70 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsSANRUI
Recent Monthly Revenue (USD):$5,817.50(325pcs/month)B0CMBP9ZWW (4.6/5 (101 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$4,592.25(325pcs/month)B0CTQ8JQY2 (4.8/5 (126 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitable
Recent Monthly Revenue (USD):$1,916.00(100pcs/month)B0CFD98SN4 (4.5/5 (117 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableLeast profitable new productsYUXUN
Recent Monthly Revenue (USD):-(-)B0GQZH1RKF (4.8/5 (35 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FN83CBPQBrand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 5分区+笔筒，一体式多用途收纳，和常见三格信件架差异最大
- |
- 粉色半透明外观更有装饰感，图片识别度高，容易吸引点击
B0CHK388P5 (4.5/5 (59 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 五槽竖向收纳、波浪边造型，外观和结构都较有记忆点
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- 2个装的套装形式更少见，适合想一次性整理多处桌面的用户
B0FFG817GF (4.6/5 (55 Reviews))Brand is an old entry in this marketNew Upgraded Version on Old ASINInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经明显接近/进入过度拥挤状态。 新品利润几乎被压到低位：新产品里只有7.69%落在10%~20%利润区，0个新产品超过20%，而可见的高利润样本几乎都来自老品牌；新品牌的新发布盈利率为0%，老品牌新发布盈利率也为0%，说明新入场者普遍被价格和成本压得没有利润空间。
Profitability difficultyModerate Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CMBP9ZWWSANRUI2023-11-02Yes$17.9325pcs$5817.512.46%$724.87B0CTQ8JQY2SANRUI2024-02-01Yes$14.13325pcs$4592.2515.25%$700.32B0CFD98SN4SANRUI2023-08-12Yes$19.16100pcs$1916.013.89%$266.14
B0CHK22C8VSANRUI2023-09-07Yes$17.36100pcs$1736.014.03%$243.57B0CHK388P5SANRUI2023-09-10Yes$22.9850pcs$1149.018.47%$212.23
B0CH9NTK5YSANRUI2023-09-05Yes$17.950pcs$895.019.55%$174.98
B0CMPS6JCBFUCDTEFC2023-11-06Yes$17.9950pcs$899.510.1%$90.85Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FY2Y5BC8YAGELI2025-11-21No$9.9950pcs$499.52.2%$10.99B0FP8G8NRZAIMOLLY2025-10-15No$18.99100pcs$1899.04.89%$92.87B0FFG817GFYAGELI2025-08-03No$21.99325pcs$7146.755.99%$428.1B0FP8YJZ81AIMOLLY2025-10-15No$16.991000pcs$16990.07.7%$1308.23
B0FY319K2XYAGELI2025-11-21No$13.99-pcs$-13.88%$-B0GQZH1RKFYUXUN2026-04-05No$17.99-pcs$-15.37%$-
B0GL4F82CXSANRUI2026-02-07No$19.16-pcs$-10.07%$-
B0GT9CXGQ7LUOKER2026-03-20No$9.3-pcs$--6.69%$-B0GT91BRQ5LUOKER2026-03-20No$--pcs$--%$-B0FR1Q8M8NAIMOLLY2025-09-13No$--pcs$--%$-B0FN83CBPQYUXUN2025-08-21No$--pcs$--%$-
B0GS1DVT2SLALOBLUE2026-02-25No$--pcs$--%$-#New Product Success Rates
Listing这不是一个适合进入的市场。数据已经显示新品几乎全军覆没，属于明显的价格战/高风险区，既不适合小卖家，也不适合大品牌贸然切入。 目前可识别的新品盈利率只有13.46%，但“新品”样本里真正可验证的成功几乎为零：新品牌新品盈利率0%，老品牌新品盈利率0%，新品牌新品全部不盈利；同时成功的新品牌样本非常少，失败却集中在多家新品牌上，说明进入后很容易被低价和同质化拖死。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
AIMOLLYYAGELIYUXUNLUOKEROther#Success Rate by Entry Time
Listing这个市场不值得进入，结论很明确：已经进入明显的价格战/饱和区。 2025-2026 的新品牌新上架几乎没有真正成功案例，新品牌新发产品成功率是 0%，而最近出现的 8 个新品牌新产品全部不盈利；同时 2026 年的新进入品牌数量不但没有降，反而继续出现，说明竞争在加剧而不是缓和。
证据很直接：新品牌表现是 8/8 失败，失败品牌集中在 AIMOLLY、YUXUN、LUOKER、LALOBLUE，且单个品牌已经出现多次失败上架。 例如 AIMOLLY 的 B0FP8YJZ81 只有 7.7% 利润率，月销 1000、月营收 16990 美元，但仍然是非盈利；YUXUN 的 B0GQZH1RKF 利润率 15.37%，但销量数据不足以证明可复制成功；SANRUI 的旧款 B0CMBP9ZWW 才是真正的盈利样本，利润率 12.46%，月销 325、月营收 5817.5 美元，而它的新品 B0GL4F82CX 反而只有 10.07% 且不盈利。更关键的是，当前市场里可识别的盈利产品占比只有 13.46%，新上架盈利比例是 0%，这符合高风险、低容错的典型价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 0 0 0 5 2026 0 0 0 0 0 0 0 6 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 1 2025/10 0 0 2 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 2 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 2 2026/3 0 0 0 0 0 0 0 2 2026/4 0 0 0 0 0 0 0 1 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSANRUI Acrylic Desk Organizer, 5 Compartments Mail Organizer,Small File Holders Letter Organizer,Clear Office Organization,Multifunction Sorter Envelope Rack for Office,Home, School
This listing is deemed profitablePrice (USD)$19.16Released TypeOld Release (2023-08-12)Brand is an old entry in this marketSize and Weight16.9 x 16.1 x 8.5 cm, 630.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
通体透明亚克力，主打“水晶感”清爽风格, 5分区竖式结构，尺寸偏小巧，适合桌面紧凑收纳Key Buying Motive
5个分区便于按邮件、账单、文件快速分类，且可组合摆放Target Customers
适合桌面空间有限、需要把信件/账单/文件快速分拣的办公、家用和学校场景用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,916.00100 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.20% / 13.89%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.81% / -2.12%Peak / Non PeakSales & BSR Performance
SANRUI Acrylic File Mail Desktop Organizer Sorters,3 Compartments Laddered Clear Desk Letter Organizer Office Document Sorter,Multifunction Envelope Folder Racks Holders for Office,Home, School
This listing is deemed profitablePrice (USD)$17.90Released TypeOld Release (2023-09-05)Brand is an old entry in this marketSize and Weight19.4 x 10.7 x 10.7 cm, 18.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
全透明亚克力外观，偏极简办公风, 三层阶梯式三分区结构，前低后高的台阶布局便于快速取放Key Buying Motive
三分区阶梯式设计，兼顾分类存放与快速翻阅取件Target Customers
适合桌面空间有限、但需要同时分类处理信件、账单、文件和小物件的办公/家用用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$895.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight15.80% / 19.55%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight5.73% / 9.48%Peak / Non PeakSales & BSR Performance
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