- Benchmark ASINB0CMBP9ZWW
- MarketplaceUS
- Category ID490867011
- Analyzed Products
- Keyworddesk organizer, file folder
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不适合进入，结论很明确：已经是明显的价格战区，而且对新品牌几乎封死。 近一年新品牌新上架成功率是0%，整体新上架成功率也是0%，目前看不到可复制的健康入口；用户50万人民币预算虽然能覆盖少数单品前期投入，但在这个赛道里不够形成长期优势，结果大概率是高投入、低回报。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不适合进入。 用户预算 50万 CNY 只能覆盖少数单品的前期投入，但市场利润率整体太差、竞争太挤，新品盈利率为 0%，而且近一年新进入品牌几乎全军覆没，已经是典型的价格战/过度竞争市场。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?76.92%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 使用现有纸箱/快递盒自制文件分隔收纳：几乎零成本，适合先临时替代桌面文件架，且不用额外购买。
- 改用文件夹立架中的简易塑料文件盒/牛皮纸文件盒：通常比金属多格收纳架更便宜，购买渠道更广，也更轻便。
- 用悬挂式文件夹或抽屉内文件整理袋替代桌面竖放架：可直接挂在现有柜子/抽屉里，减少桌面占用，安装门槛更低。
- 采用可折叠文件筐/网格收纳篮：比金属多隔层文件架更灵活，闲置时可折叠收起，适合预算敏感用户。
- 使用桌边夹式文件袋/文件托盘：无需占用台面中心位置，适合工位紧凑、又只需临时放置少量文件的人。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入：已接近价格战区，而且对新品牌几乎是封死的。 你给我的样本里，整体可盈利产品只有2.54%，新上架产品可盈利率是0%，而且新品牌新上架的盈利率也是0%；同时，新品牌新上架的未盈利率高达100%，旧品牌新上架的未盈利率也有95%，这说明不是“少数人做得差”，而是这个赛道本身在吞噬新入场者。
New products with Highest revenueMost investment in new productsLeast investment in new productsCarperipher
Recent Monthly Revenue (USD):-(-)B0G47LHK5Q (5/5 (3 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQOld brand with the most profitable new productsGawerk
Recent Monthly Revenue (USD):-(-)B0H8DRSLT9Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$996.50(50pcs/month)B0DWD8C724 (4.4/5 (260 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%
Recent Monthly Revenue (USD):$996.50(50pcs/month)B0DWDWQCHP (4.4/5 (253 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseNet profit margin below 10.00%#Differentiations
Unique productsCommon productsDifferentiation:- 花卉图案明显，外观最有装饰感
- |
- 6个不同图案，和常见纯色文件架差异大
- |
- 适合想要桌面收纳兼顾美观的用户
B0CT8W4KHH (4.2/5 (176 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
Differentiation:- 透明亚克力材质，现代感强
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- 前开口+5分区，取放更直观方便
- |
- 带笔筒位，功能组合和常规文件架不同
B0CHK388P5 (4.5/5 (59 Reviews))Brand is an old entry in this marketOld ReleaseSufficient Sales to Meet MOQOld ReleaseThis listing is deemed profitableSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，结论很明确：利润层面已经进入低利润、强竞争状态，小品牌几乎没有干净的切入点。 新品牌新发产品里，能确认盈利的比例是 0%，而未达盈利标准的占 100%；同时新产品样本里 53.85% 落在 -10% 到 0% 的亏损区间，只有 7.69% 能勉强做到 0%~10%，没有任何新产品达到 10% 以上，说明这里不是正常竞争，而是典型的低价挤压市场。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0CMBP9ZWWSANRUI2023-11-02Yes$17.9200pcs$3580.012.46%$446.07B0CHK388P5SANRUI2023-09-10Yes$22.9850pcs$1149.018.47%$212.23B0CT8W4KHHPerKoop2024-01-25Yes$19.4350pcs$971.513.18%$128.05Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FN3WHLXSSUPEASY2025-08-20No$20.95200pcs$4190.0-7.25%$-303.77
B0FLXHPGCZSUPEASY2025-08-11No$19.5350pcs$976.5-9.72%$-94.91
B0FPW9WWLXHBlife2025-09-05No$8.5150pcs$1275.0-1.35%$-17.21
B0GWPTQ3KRideallife2026-04-10No$21.99-pcs$--0.96%$-
B0GWPXGJLPideallife2026-04-10No$17.99-pcs$--2.79%$-
B0GWPHTJV3ideallife2026-04-10No$21.99-pcs$--1.1%$-B0GWPVYV5Fideallife2026-04-10No$17.99-pcs$--2.07%$-
B0FQTPPDJ1ideallife2025-09-12No$18.4-pcs$--18.43%$-
B0GXZKJ3LJSAYEEC2026-04-21No$22.05-pcs$--8.87%$-B0G47LHK5QCarperipher2025-11-27No$21.0-pcs$--15.37%$-
B0GWPW6DZ4ideallife2026-04-10No$23.99-pcs$--1.46%$-
B0GRGY6S6Bgianotter2026-04-16No$19.73-pcs$--3.94%$-
B0GYWRF57BSUPEASY2026-04-29No$19.1-pcs$-5.03%$-
B0GWPTDSD6ideallife2026-04-10No$21.99-pcs$--1.07%$-B0FS1GN2XFideallife2025-09-22No$15.79-pcs$--9.9%$-
B0GWPXQNDTideallife2026-04-10No$17.99-pcs$--2.37%$-B0GSQ9J7CMTSDRBWO2026-03-13No$18.99-pcs$-0.83%$-
B0GWPLL4Z4ideallife2026-04-10No$23.99-pcs$--1.56%$-
B0GXTT8ZDGgianotter2025-08-13No$--pcs$--%$-B0FX22B2K1ideallife2025-10-20No$--pcs$--%$-#New Product Success Rates
Listing这个市场不适合进入，结论很明确：新品成功率为0%，而且已经进入明显的价格战和高饱和状态。 你如果现在下场，不管是大品牌还是小商家，都不是高胜率机会；更现实的结果是高投入、低回报，且新品几乎全军覆没。
从数据看，市场对新品非常不友好：全部新产品成功率是0%，新品牌新品成功率也是0%，老品牌新品成功率同样是0%。同时，整体可识别盈利产品只占2.54%，这已经是典型的低利润、强竞争市场；样本里的新产品几乎都在亏，像 ideallife 的 B0GWPTQ3KR、B0GWPXGJLP、B0GWPHTJV3、B0GWPVYV5F、B0GWPW6DZ4、B0GWPXQNDT、B0GWPLL4Z4、B0GWPTDSD6、B0FS1GN2XF、B0FQTPPDJ1，以及 SUPEASY 的 B0FN3WHLXS、B0FLXHPGCZ，非盈利数量非常集中。更关键的是，真正能赚钱的样本基本都来自旧型号/旧链接打法，例如 SANRUI 的 B0CMBP9ZWW（利润率12.5%，月销200，月营收3580美元，早期投入约3544.20美元）和 B0CHK388P5（22.98美元，月销50，月营收1149美元）都属于老品牌老链接优势，不是新品牌可直接复制的低门槛成功；相反，很多“常见款、无差异、低利润”的产品都在亏，比如 SAYEEC 的 B0BXKH9Y59（320个评论）和 ideallife 的 B0GWPTQ3KR，说明这个类目不是靠堆货就能赢，而是靠老牌、老链接、老流量。
对小商家来说，几乎没有合规、可复制的成功案例。 这批新品牌里没有一个新发布新品转正，真正能拿来当小商家标杆的并不存在；反而一些“新品牌”亏损样本集中度高，像 gianotter、TSDRBWO、Carperipher 都在失败名单里。再结合规则里“12个月评论超过200~300很可能是激进营销/刷评”来看，SAYEEC 的 B0BXKH9Y59 已有320评论，更像是需要强营销甚至偏激进手段才能撑住的竞争者，不应当当作正常小商家样本。结论很直接：大品牌若要进入，也要准备重投入和长期烧钱；小商家则不建议进入，除非你能做出明显差异化、并接受高推广成本，但当前数据看这类差异化成功概率依然极低。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
ideallifeSUPEASYOther#Success Rate by Entry Time
Listing这个市场不该进入，已经是明显的过度拥挤与价格战区。 近一年新发布几乎全部失败，新品牌没有任何可复制的盈利样本，说明不是“机会少”，而是“胜率极低”。
从时间趋势看，2025年到2026年新产品发布还在持续，但盈利并没有跟上：2025年新发布里只有1个低于10%利润率、其余都落在“其他/未验证”，到2026年已出现16个新发布产品里全部没有进入盈利区间；按当前可见数据，新发布盈利率是0%，整体可识别盈利率也只有2.54%。这已经符合高风险市场特征，而且新品牌侧更差：新品牌新发布产品中，100%都是非盈利，并且6个失败样本集中在 Carperipher、gianotter、Sinboun、TSDRBWO；老品牌新发布也没有盈利，说明不是新手不行，而是整个类目在新入场阶段就被压住了。再看近月，2026年4月单月就冒出13个新发布且全部未盈利，2025年8月也只有1个低利润样本和2个“其他”，不是健康增长，而是大量试错后集体失血。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 1 0 0 0 0 0 9 2026 0 0 0 0 0 0 0 16 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 1 0 0 0 0 0 2 2025/9 0 0 0 0 0 0 0 3 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 3 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 1 2026/4 0 0 0 0 0 0 0 13 2026/5 0 0 0 0 0 0 0 1 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSANRUI Acrylic Mail Organizer, 5 Compartments File Holder for Desk,Letter Sorter with Pen Holder,Desk Organizers and Accessories,Clear Cute Mail Sorter
This listing is deemed profitablePrice (USD)$22.98Released TypeOld Release (2023-09-10)Brand is an old entry in this marketSize and Weight18.0 x 15.4 x 10.4 cm, 699.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
透明亚克力通体清透，带来更强的现代感和陈列感, 5分区结构（4个竖向分区+1个笔筒位），前开口便捷取放，整体为紧凑型桌面收纳造型Key Buying Motive
在常见文件分格基础上增加独立笔筒位，并兼顾信件、票据、平板等多用途收纳Target Customers
面向需要桌面快速取放、同时希望保持台面整洁的家庭办公/工位用户Early Investment
Investment
Monthly Revenue (Recent) (USD)$1,149.0050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight14.93% / 18.47%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.12% / 3.67%Peak / Non PeakSales & BSR Performance
SANRUI Acrylic Mail File Organizer Sorters for Desk, 3 Upright Compartments Laddered Clear Desktop Vertical Letter Holder, Multifunction Envelope Folder Racks Holders for Office,Home, School
This listing is deemed profitablePrice (USD)$17.90Released TypeOld Release (2023-11-02)Brand is an old entry in this marketSize and Weight19.3 x 10.8 x 10.7 cm, 522.00gProfitable Factors
Based on old ASINDesign & Appearance
透明亚克力通体清透，偏极简办公风, 三层阶梯式三分区立式结构，便于快速分类取放Key Buying Motive
无需组装，带防滑底垫，适合桌面即放即用Target Customers
适合办公室、家庭书桌和学校场景中需要快速整理信件/文件的人群Early Investment
Investment
Monthly Revenue (Recent) (USD)$3,580.00200 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight8.65% / 12.46%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight-5.55% / -1.73%Peak / Non PeakSales & BSR Performance
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