
这个市场不值得进入:新品牌 0% 成功率,最近新上架产品全部亏损,已经是明显的低利润硬碰硬市场。 用户预算 50万人民币,表面上能覆盖单个 ASIN 的前期起盘,但真实可复制的成功样本只有老牌 Mighty Engineering 的 B0DHHC9X6Y;对新品牌来说,这不是正常竞争,是被价格和流量压着打。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很明确:这个市场不值得进入。 你的预算是500,000 CNY,表面上足以覆盖单个ASIN前期起盘,但这个类目里新品牌的真实结果非常差:新品牌新上架盈利率是0%,新上架非盈利率是100%,而且最近两条新品牌样本全部亏损,说明这里不是机会市场,而是高风险的价格与流量硬碰硬。
Alternative solutions may pose a risk to your investment in certain markets.
这不是适合进入的市场:新品牌几乎没有成功样本,已经出现明显的失败集中与价格压力;对小商家更是直接不友好。现有数据里,新进品牌 MADAMO 两个新上架 ASIN 全部亏损,品牌可识别盈利率 0%,而市场新上架盈利率也是 0%,这意味着你现在进去,大概率只会卷进低毛利和无效投放。
结论很直接:这个市场不值得进入。 新品牌新发品的盈利率是0%,已出现明确的价格战/低利润信号;同时新品牌 MADAMO 2 个新发 ASIN 全部亏损,说明小卖家在这里不是正常竞争,而是在和更成熟的品牌能力对撞。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DHHC9X6Y | Mighty Engineering | 2024-09-19 | Yes | €29.5 | 50pcs | €1475.0 | 17.66% | €260.49 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FR2CFRSM | MADAMO | 2025-11-22 | No | €24.99 | 50pcs | €1249.5 | 5.81% | €72.6 |
![]() | B0FR2D1NK6 | MADAMO | 2025-11-22 | No | €- | -pcs | €- | -% | €- |
这个市场不适合进入:新品牌新上架成功率为0%,整体也只有33.33%产品盈利,而新上架产品盈利率直接是0%,说明这里已经是高压竞争区,不是适合小品牌试错的环境。 现有数据里,真正能赚钱的样本几乎都来自老牌 Mighty Engineering 的成熟产品 B0DHHC9X6Y;新品牌 MADAMO 的两个新上架 ASIN(B0FR2CFRSM、B0FR2D1NK6)全部亏损,而且利润率分布里新产品没有任何一档进入10%以上,典型就是低利润、强竞争、靠差异化也难扭转的市场。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌已经失败,且当前没有任何可验证的盈利新切入案例。 现有数据里,新品牌 MADAMO 的 2 个新上架产品全部亏损,整体新上架成功率是 0%,这不是可复制的机会,而是明显的高风险试错场。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |