
这个市场不建议进入:新品牌和新上架产品的成功率都是 0%,而且已有明显价格战迹象。 目前能看到的新增品牌只有 MADAMO,但它 2 个新上架产品全部不盈利;同时样本里已有 33.33% 的产品利润率低于 10%,说明不是健康竞争,而是已经开始压价。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
结论很直接:这不是适合进入的市场。 你的预算 50万 CNY 只能覆盖单个ASIN前期铺货和基础推广,但这个类目里新品牌新上架产品的盈利率是 0%,新上架产品整体盈利率也是 0%,说明新进入者几乎没有跑通样板,属于明显的高风险市场。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:已经明显走向价格战,且新品牌几乎没有成功样本。 现有数据里,新品牌新发布产品盈利率是0%,而失败率是100%;同时可见的新品牌代表 MADAMO 两个新上架 ASIN(B0FR2CFRSM、B0FR2D1NK6)都不盈利,说明新入场基本被卡死。
结论很直接:这个市场现在不值得进入。 当前样本里新品牌只有 MADAMO,2个新上架全都没达到盈利标准,新的成功率是0%,而且已知产品里有33.33%利润率低于10%,这已经是明显的价格战信号。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B0DHHC9X6Y | Mighty Engineering | 2024-09-19 | Yes | €29.5 | 50pcs | €1475.0 | 17.66% | €260.49 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FR2CFRSM | MADAMO | 2025-11-22 | No | €24.99 | 50pcs | €1249.5 | 5.81% | €72.6 |
![]() | B0FR2D1NK6 | MADAMO | 2025-11-22 | No | €- | -pcs | €- | -% | €- |
这个市场不值得进入,结论是:高风险、低胜率,而且新品牌几乎没有真正跑通。 现有数据里,新品牌新上架产品盈利率是0%,失败率100%;整体可识别样本里盈利产品只占33.33%,但新产品成功为0%,说明这个赛道对新进入者非常不友好。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不值得进入,结论很明确:新品牌几乎没有真实成功空间,而且已经出现明显的高风险信号。 目前能看到的新增品牌样本里,只有 MADAMO 在 2025 年带来 2 个新上架产品,但这 2 个全部不盈利;新品牌新发布成功率是 0%,整体可见盈利率也只有 33.33%,说明市场不是在给新人机会,而是在把新人快速筛掉。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 2 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |