
结论很明确:这个市场不值得进入,已经是明显的价格战市场,且对新品牌几乎没有真实机会。 数据里新品牌只有3个,但它们带来的8个新上新里,盈利率是0%;全市场15个新发布里,盈利率也是0%,这不是“难做”,而是“几乎做不出稳定盈利”。
证据也很直接:市场最近一年的新发布几乎全在亏损区,利润分布最好的新产品也只是14.14%,多数产品都卡在10%附近,说明成本压力已经把利润挤得很薄。 过去一年有15个新发布,覆盖3个新品牌和7个老品牌;按月份看,2025年和2026年发布的新产品没有一个进入可确认盈利区,最近新增样本也没有任何改善,市场趋势是往更激烈的竞争走,不是变好。样本里最典型的失败案例是 Housolution 的 B0GJSTRSJ3(99.99欧元,45条评论)和 B0FK4NT1B4(59.99欧元,151条评论),Mimoke 的 B0CKMSCSVS(86.81欧元,193条评论)与 B0CGX9WBLT(84.57欧元,236条评论)也都没跑出利润;其中 193、236、632 条评论的产品,已经非常像高压营销型对手,不是小商家可复制的正常成功样本。
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
不建议进入这个市场。 从数据看,这个类目已经进入明显的价格竞争区:整体可判定的盈利产品只有3.23%,新上架产品盈利率是0%,而且近期新品牌/老品牌的新发布产品全部没有跑出稳定盈利,说明不是单纯“能不能做”,而是“做了也很难赚”。
Alternative solutions may pose a risk to your investment in certain markets.
这个市场不适合进入:已经明显是价格战+过度拥挤的状态,新品牌几乎没有成功窗口。 现有数据里,新品牌新上架产品盈利率为0%,市场整体可识别盈利产品占比只有3.23%,新上架产品盈利率也是0%;而且2025到2026持续有新品牌进入,但几乎全是亏损/未盈利,说明不是成长市场,而是被低差异化和成本压力拖进了红海。
这个市场不适合进入,结论很直接:新品牌已经几乎全军覆没,整体是低利润、强挤压、明显偏向价格战的市场。 14个新产品里没有一个成功,成功率是0%;新产品盈利率也是0%,而且已知利润分布里,<10%的产品占了26.5%,10%-20%只占37.5%,真正高利润产品几乎没有,说明靠常规打法进场很难赚钱。
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
![]() | B08G19VJM6 | RTR BIKES | 2024-07-05 | Yes | €129.9 | 10pcs | €1299.0 | 19.64% | €255.13 |
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
![]() | B0FVLK9GPS | Mimoke | 2025-11-02 | No | €102.67 | 10pcs | €1026.7 | 1.7% | €17.46 |
![]() | B0FPCRVXLZ | IMAYCC | 2025-09-01 | No | €69.99 | -pcs | €- | 12.17% | €- |
![]() | B0GJSTRSJ3 | Housolution | 2026-01-26 | No | €99.99 | -pcs | €- | 14.66% | €- |
![]() | B0G265SKDB | SOUUXIU | 2025-11-13 | No | €53.16 | -pcs | €- | -4.51% | €- |
![]() | B0GTSK1XLV | IMAYCC | 2026-03-25 | No | €51.45 | -pcs | €- | 4.69% | €- |
![]() | B0GSRQ2V79 | RTR BIKES | 2026-03-16 | No | €249.0 | -pcs | €- | 15.15% | €- |
![]() | B0FK4NT1B4 | Housolution | 2025-07-29 | No | €59.99 | -pcs | €- | 11.36% | €- |
![]() | B0FPCSXJBY | IMAYCC | 2025-09-01 | No | €69.99 | -pcs | €- | 10.79% | €- |
![]() | B0FZ9YM5GP | Mimoke | 2025-12-28 | No | €95.13 | -pcs | €- | 14.14% | €- |
![]() | B0H4SMRXZ9 | monTEK | 2026-06-11 | No | €- | -pcs | €- | -% | €- |
![]() | B0GLF4JFP6 | IMAYCC | 2026-02-04 | No | €- | -pcs | €- | -% | €- |
![]() | B0G266FJDL | SOUUXIU | 2025-11-13 | No | €- | -pcs | €- | -% | €- |
![]() | B0GS8QGHNG | Housolution | 2026-03-12 | No | €- | -pcs | €- | -% | €- |
![]() | B0FVXBR4GD | Housolution | 2025-10-13 | No | €- | -pcs | €- | -% | €- |
这个市场不适合进入,已经明显偏向过度竞争和价格战。 关键结论很直接:整体新产品盈利率是0%,新品牌新上新盈利率也是0%,而你看到的“成功”基本都被老品牌占住,说明新入场者几乎没有真实可复制的胜利样本。
What is the ratio of profitable products
What is the ratio of different brands owning all nonprofitable new products
这个市场不适合进入,结论很明确:已接近/进入价格战区,而且对新品牌几乎没有成功空间。 过去一年共有15个新发布,来自3个新品牌和7个老品牌,但新发布的可确认盈利率是0%,最近新增也几乎全是亏损样本,说明不是增长机会,而是竞争加剧后的淘汰区。
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2022 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2023 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2024 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 9 |
| 2026 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 6 |
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
| Time/Profit% | x < -10.0% | -10.0% <= x < 0.0% | 0.0% <= x < 10.0% | 10.0% <= x < 20.0% | 20.0% <= x < 30.0% | 30.0% <= x < 40.0% | x >= 40.0% | other |
|---|---|---|---|---|---|---|---|---|
| 2025/7 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/8 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2025/9 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/10 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2025/11 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2025/12 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/1 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/2 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |
| 2026/3 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 3 |
| 2026/4 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/5 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 0 |
| 2026/6 | 0 | 0 | 0 | 0 | 0 | 0 | 0 | 1 |