- Benchmark ASINB0FK54K7Q4
- MarketplaceUS
- Category ID1069546
- Analyzed Products
- Keyworddesk organizer, office desk organizer
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-23
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
这个市场不值得进入：已经是明显的价格战区，而且对新品牌和小商家都没有可复制的盈利样本。 当前只看到1个新品牌 koozuuyk，2个新品全部不盈利；新上架产品盈利率是0.00%，而且最近入场的产品利润率集中在0%~10%这一档，远低于你要求的15%健康线。市场走势也在变差，2025年9月和10月的新发布里只有0%~10%低利润或其他未验证样本，没有任何健康利润新案例。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
Old Brands
#Budget Requirement
Listing结论很明确：这个市场不值得进入，500,000 CNY 也不够把它做成一个可持续的新单品。 目前市场是明显的价格战区，且新品几乎没有成功样本；对小品牌和大品牌来说都不是好入场点。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?50.00%New listing success rate (old brands):0.00%New listing success rate (new brands):0.00%Alternatives- 桌面抽屉内部分隔盒：比整套桌面收纳架更便宜，直接放进现有抽屉里即可使用，适合只想先整理文具和小物的用户。
- 可堆叠塑料文件托盘：单层或多层都能买，价格通常低于木金属一体式桌面整理架，安装零门槛，也更容易在工位、家里和教室中替换使用。
- 挂墙式自粘文件袋/文件夹收纳袋：不占桌面空间，成本低、安装简单，适合只需要放信件、单据、纸张的人。
- 简易牛皮纸/塑料文件盒：用于按项目或月份归档文件，比桌面大号 organizer 更便宜，且搬动、替换、扩容都更方便。
- 桌边夹式收纳篮/挂篮：不需要打孔，适合租房或临时工位，能把常用文件和文具挂在桌侧，替代部分桌面占用。
- 磁吸或可粘贴式小物收纳条/收纳盒：适合存放剪刀、回形针、便签等高频小物，成本更低，且安装和更换位置更灵活。
- 二手办公收纳架/闲置文件架：在二手平台、办公室清仓渠道更容易以低价获得，功能接近但采购成本更低。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，已经是明显的价格战+过度拥挤市场。 你能看到新品牌刚进来就没有任何可复制的盈利样本，整体新上架产品盈利率为0%，而且市场里大多数可见产品都在亏钱，说明不是“能不能做”的问题，而是“做了也很难赚钱”的问题。
证据很直接：市场可识别的盈利产品比例是0.00%，新上架产品盈利率也是0.00%；按你要求的判断标准，这已经不是正常竞争，而是高风险价格战区。品牌样本里，koozuuyk 作为新品牌，2个产品全部非盈利，0个盈利、0%盈利率；EASEPRES 作为老品牌，32个可识别产品全部非盈利，0%盈利率。市场样本总收入约 40,293 美元，但这并没有转化成利润，反而被低毛利和成本吃掉。更关键的是，koozuuyk 的新款 B0FF1ZN16X 虽然有 143 条评论、4.7 分、月销 100、月营收 3,385 美元，但利润率只有 8.3%，早期投入达到 13,506.15 美元，其中广告就占 3,037.53 美元；这意味着你即使做出“能卖”的新品，也很难达到你规则里认可的 15%+ 健康利润。对比之下，EASEPRES 的老款 B0FMY71XXG 有 3,308 条评论但利润率仍是 -14.04%，B0FL7S7LQW 和 B0F13L1GFJ 也分别是 -25.75% 和 -28.96%，这说明老品牌也在被成本和竞争压垮，不是小品牌能轻松跟的赛道。
结论：大品牌也不该硬进，小商家更不该进。 这个类目里几乎都是公开通用款，差异主要只是配色和层级变化，且老品牌新款和新品牌新款都没有跑出健康利润；如果要硬做，必须接受重投放、做强品牌、并且可能靠接近“掠夺式”投放去抢量，但这对小商家不是可持续打法。可参考的只有一个“相对能跑量但不赚钱”的新品牌样本 B0FF1ZN16X，和一个老品牌高评论但持续亏损的反面样本 B0FMY71XXG。
New products with Highest revenueLeast investment in new productsMost investment in new productskoozuuyk
Recent Monthly Revenue (USD):-(-)B0FQ37TWH9Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):$3,385.00(100pcs/month)B0FF1ZN16X (4.7/5 (143 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatNet profit margin below 10.00%Old brand with the most profitable new productsEASEPRES
Recent Monthly Revenue (USD):-(-)B0FL7S7LQW (4.4/5 (25 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0F13L1GFJ (4.6/5 (43 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQRecent Monthly Revenue (USD):-(-)B0FMY71XXG (4.7/5 (3308 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 蓝色外观更醒目，图片辨识度高
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- 配色与常见黑白款差异明显
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- 4层结构+底部托盘，适合桌面/墙面多场景
B0F13L1GFJ (4.6/5 (43 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
Differentiation:- 黄色款最显眼，橱窗点击感强
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- 与同类灰白网格款相比颜色更特别
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- 6层收纳+托盘，功能完整且容易被注意
B0FMY71XXG (4.7/5 (3308 Reviews))Brand is an old entry in this marketOld ReleaseInsufficient Sales to Meet MOQOld ReleaseNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不值得进入，已经接近失控的低利润竞争区。 目前新产品里可识别利润率的样本几乎都在10%以下，而且新品牌与老品牌的新发布成功率都为0%，这说明不是“还有机会”，而是连最近入场者都没跑通。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Non-Profitable Products
Products with negative profitability ranked by lowest profit value. Only includes products classified as non-profitable regardless of release date.
B01L12KL72EasyPAG2016-08-26No$20.53300pcs$6159.0-27.62%$-1701.11
B09833YH9HEasyPAG2021-06-28No$22.19100pcs$2219.0-22.61%$-501.71
B086MNYX4TEasyPAG2016-08-26No$22.57100pcs$2257.0-21.33%$-481.41
B081PYZCFDEasyPAG2017-01-20No$22.1650pcs$1108.0-37.52%$-415.72
B07SKTF5D5EASEPRES2019-06-03No$22.3950pcs$1119.5-36.52%$-408.84
B08B8QK8JMEASEPRES2020-06-16No$23.0550pcs$1152.5-33.86%$-390.23
B07LGVN6ZJEASEPRES2018-12-18No$24.2350pcs$1211.5-31.34%$-379.68
B0CRBF7XL8EASEPRES2024-01-02No$24.3550pcs$1217.5-31.01%$-377.54
B0D4Q129GZEASEPRES2024-05-21No$24.1150pcs$1205.5-29.49%$-355.5
B0DGL69MPZEASEPRES2018-08-22No$24.7250pcs$1236.0-28.68%$-354.48
B0DBHSRNS7EASEPRES2018-08-22No$24.9850pcs$1249.0-28.33%$-353.84
B0CRBFW6GFEASEPRES2024-01-02No$24.2550pcs$1212.5-28.82%$-349.44
B0CYGK79DXEASEPRES2024-03-19No$25.9850pcs$1299.0-24.0%$-311.76
B0F13LB6JDEASEPRES2018-08-22No$20.4450pcs$1022.0-28.61%$-292.39
B06ZYXVYJKEASEPRES2017-04-13No$21.7350pcs$1086.5-24.13%$-262.17
B0F13MBN9VEASEPRES2018-08-22No$21.150pcs$1055.0-24.83%$-261.95
B0F13N26GJEASEPRES2018-08-22No$21.7550pcs$1087.5-23.47%$-255.23
B086ML7LS5EasyPAG2016-08-26No$22.0750pcs$1103.5-22.12%$-244.09
B081PYF74GEasyPAG2017-01-20No$23.0850pcs$1154.0-19.31%$-222.83
B0CRBFKPTTEASEPRES2024-01-02No$23.2750pcs$1163.5-18.84%$-219.2Top 20 Non-Profitable New Products
New products with negative profitability ranked by lowest profit value. Only includes newly released products classified as non-profitable.
B0FF1ZN16Xkoozuuyk2025-08-30No$33.85100pcs$3385.08.3%$280.96B0FK54K7Q4Jakyitvi2025-09-28No$32.95200pcs$6590.06.6%$434.94B0FQ37TWH9koozuuyk2025-09-06No$--pcs$--%$-B0FX4Z31GSEasyPAG2025-10-21No$--pcs$--%$-#New Product Success Rates
Listing这个市场不值得进入，原因很直接：新品牌和老品牌的新上架都几乎全军覆没，已经是明显的高竞争、低利润市场。 你现在看到的不是“有机会的成长盘”，而是“靠少量赢家撑场面、绝大多数新品亏钱”的局面，继续进场风险很高。
证据非常一致：当前样本里可识别盈利的新产品成功率是0%，新上架产品盈利率也是0%；新品牌新品盈利率0%，老品牌新品盈利率0%，而非盈利新品占100%。 具体到品牌，Jakyitvi 只有2个产品、0个盈利、0%成功率；其中 B0FK54K7Q4 这款产品虽然月销200、月营收6590美元、28条评价、评分4.7，但利润率只有6.6%，低于10%的盈利门槛，仍被判为不盈利，说明这类产品已经落在价格战区。另一个核心信号是市场并不支持靠低预算硬闯：这款产品的早期投入达到13147.05美元，其中广告就要3222.34美元；若遇到旺季运费，利润率会进一步掉到0.98%，高峰空运甚至直接变成-32.86%。这说明即使是已有流量的产品，也很容易被物流和广告成本吃掉利润。
结论：大品牌和小商家都不该贸然进入。 大品牌如果想进，至少得准备明显高于单品早期投入的预算，并且要能承担品牌建设、研发和认证等额外成本；但即使这样，也只是“可能进入”，不是高胜率。小商家方面，没有看到任何真实的低评价成功样本来证明可合法复制；现有样本里成功的所谓新入场产品并不存在，反而是老品牌和新品牌都在亏。最关键的是，这个市场没有出现你要找的那种“<300评价、真实、稳定盈利”的小商家成功案例，所以不建议继续推进；若硬要做，只能把它当成高投入、低容错、强价格战市场来看。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableNo data availableNonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
EasyPAGkoozuuykJakyitvi#Success Rate by Entry Time
Listing这个市场不适合进入，已经进入高压竞争区，结论是不要做。 2025年新品牌/新上架样本里，利润成功率是0%，而且新品牌的失败占比是100%；同时最近新增样本明显只看到失败，没有任何可复制的赚钱新案例，说明不是机会窗口，而是被挤压的价格战市场。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 2 0 0 0 0 2 2026 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 1 0 0 0 0 0 2025/9 0 0 1 0 0 0 0 1 2025/10 0 0 0 0 0 0 0 1 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 0 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success Cases