- Benchmark ASINB0FBRM79C5
- MarketplaceUS
- Category ID705337011
- Analyzed Products
- Keywordoffice supplies
- Price Range-
- Minimum Net Profit Margin10.00%
- MOQ100
- Est. Purchasing CostNo price data
- Data Date2026-07-22
- Your Budget (for new listing) (CNY)¥500,000.00
Report summary from Keble AI Agent: Listing
结论很明确：这个市场不值得进入，已经处在低利润挤压区，对大品牌和小商家都不是好机会。 目前新品牌只有 3 个，样本里 5 个新上架产品只有 1 个赚钱，成功率 20%，但这 1 个盈利款来自 SMARTAKE，属于“旧款改款+功能和外观差异化”的打法；其余 4 个都是亏损或无销量，说明常规同质化切入很难活下来。
证据很直接： 市场新货利润区间已经压到 -17.42% 到 -11.07%，这不是健康竞争而是明显价格战。SMARTAKE 的 B0FBRM79C5 还能做到 13.9% 利润率、月销 50、月营收 $699.5，但同品牌新款 B0FMHP1GV8 已经亏损；Sorcristy 的 B0GFW28MG2 和 B0GFW4ZXDR 分别是 -11.07%、-18.86%，而且各只有 1 条评论，更像低价硬冲，完全没跑通。产品成功原因集中在“基于旧款做功能差异化、外观差异化”，失败原因则是“缺乏独特性、市场太小或竞争太激烈、利润太薄”。这意味着如果你不是靠明显升级、设计变化、品牌预算和更强投放，很难拿到结果；同时当前没有 30+ 新品牌涌入的证据，但已经出现 80% 新品不赚钱，且利润率普遍低于你应接受的安全线，属于明显高风险市场。
Recommended Products Features Direction
These products have successfully captured market share and are profitable. Their design and features are suggested for your investment, based on market competition, saturation, and demand.
New Brands
VS
Old Brands
Green indicates better success rate, red indicates poorer success rate. If you are a new brand, focus on the left side; if you are an old brand, focus on the right side.
New Brands
#Budget Requirement
Listing结论很直接：这个市场不值得进，且不适合现在立刻投入。 你的预算 50万人民币表面上能覆盖一部分入场成本，但市场已经出现明显的价格战和低成功率信号，真正能跑出来的只有少数靠差异化和老产品改款的品牌款。
Early sourcing + logistics + marketing budget (USD)N/AExplains the budgetWith all these investments, who has profitable new releases
How many new listings are released by old brands?0.00%New listing success rate (new brands):20.00%Which new brands have these successful new listings?Alternatives- 普通信封/拉链文件袋：更便宜、随手可买，适合临时装现金、票据和小物件，替代“带标签的钱袋”需求。
- 透明网格拉链收纳袋：价格通常更低、内容物一目了然，适合办公、旅行和分类收纳，不必额外购买皮质钱袋。
- 现金预算信封法的纸质预算信封套装：成本更低、使用门槛低，直接满足分装现金、做家庭预算的目的。
- 小号自封袋（带标签笔）：几乎最便宜，适合按类别临时分装零散票据、回单、硬币或小配件。
- 现有办公文件夹/票据袋复用：如果用户本来就有文件袋、资料袋或公文包内袋，可直接复用来装现金和票据，零增购。
- 硬币管/零钱盒：若主要需求是硬币整理，专用硬币收纳往往更便宜、更高效，比通用钱袋更贴近场景。
Alternative solutions may pose a risk to your investment in certain markets.
#Brands Investment Analysis
Listing这个市场不值得进入，至少对小品牌和大品牌都不是好机会。 目前看到的新品牌新发产品里，盈利只占20%，未盈利高达80%，而且已出现明显的低利润/亏损样本，说明这里不是健康增长，而是被压价挤压的高风险市场。
New products with Highest revenueSMARTAKE
Recent Monthly Revenue (USD):$699.50(50pcs/month)B0FBRM79C5 (4.7/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableLeast investment in new productsMost investment in new productsLeast profitable new productsSorcristy
Recent Monthly Revenue (USD):-(-)B0GFW28MG2 (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ
Recent Monthly Revenue (USD):-(-)B0GFW4ZXDR (5/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQ#Differentiations
Unique productsCommon productsDifferentiation:- 黑色PU皮质外观更少见，和常见透明PVC零钱袋差异大
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- 更像办公/差旅收纳袋，质感强，容易吸引点击
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- 大尺寸+标签窗+拉链，视觉上功能感更明确
B0FBRM79C5 (4.7/5 (226 Reviews))Brand is a new entry in this marketNew ReleaseSufficient Sales to Meet MOQWhite HatThis listing is deemed profitableSales & BSR
Differentiation:- 粉、蓝、米色、青色配色更醒目，图像更容易抓眼
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- 透明网纱+彩色组合，与深色或中性色款区分明显
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- 小巧多色套装，适合预算收纳用户，图片卖点直观
B0GFW28MG2 (4/5 (1 Reviews))Brand is a new entry in this marketNew ReleaseInsufficient Sales to Meet MOQUnderperformingNot enough sales volume to meet 100 MOQSales & BSR
#Net Profit Margins: All vs New
Listing这个市场不适合进入，结论很明确：已经在走向低利润、低容错的价格战区，新品牌继续进场风险很高。 目前可见的新品牌里，真正能赚钱的只有 SMARTAKE 的 B0FBRM79C5，利润率 13.9%，月销 50、月营收 $699.5；但同品牌另一个新款 B0FMHP1GV8 已经亏损，而 Sorcristy 的 B0GFW28MG2、B0GFW4ZXDR 以及 Qianyu 的 B0GDXX27LC 全部亏损，亏损率在已知新产品里达到 60%，新产品盈利率只有 20%。
这不是适合小商家靠常规打法切入的市场。 现有赢家 B0FBRM79C5 的成功靠的是“旧款基础上做功能和外观差异化”，而且最新利润率只有 13.9%，一旦进入旺季只剩 10.34%，如果空运甚至掉到 4.13% 或 0.56%，说明这个类目对物流和成本极其敏感。再看失败样本，Sorcristy 两个新品都只有 1 条评论、但已经直接亏损，Qianyu 也同样亏损，说明低价同质化产品根本撑不住；当前没有看到 30~100+ 新品牌涌入的证据，但从已出现的新品牌表现看，市场已经是低利润挤压型，不是健康增长型。对小商家来说，除非你有明显创新、品牌预算和能承受前期研发/认证投入，否则很难在不靠激进打法的情况下活下来。
关键点：不要进。 大品牌如果硬要进，只能押注差异化设计、功能升级和更高预算；小商家要想成功，至少得对标 B0FBRM79C5 这种“旧款改良+视觉差异+功能差异”的路线，但它本身也只做到 13.9% 利润，离真正安全线并不高。现阶段更像是“能卖但不值得重投”的市场，而不是“适合新品牌起盘”的机会。
Profitability difficultyHigh Risk Due to Price CompetitionAll products distribution on different profit levels
All products profit ratio distribution, including all products. For products with insufficient sales or missing profit ratio data, they will be categorized into other rows. This distribution included products that cannot determine the release date.
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%otherNew products distribution on different profit levels
This are the profit ratios of all new products. There are products without sufficient sales, no more than 100pcs in 3 months, or no profit ratio data, or just released. Those will be considered as 'other'
x < -10.0%-10.0% <= x < 0.0%0.0% <= x < 10.0%10.0% <= x < 20.0%20.0% <= x < 30.0%30.0% <= x < 40.0%x >= 40.0%other#Top Products by Net Profit Margin
Top 20 Profitable Products
Most profitable products ranked by profit value. Only includes products with positive profitability and active sales, regardless of release date.
B0FBRM79C5SMARTAKE2025-08-18Yes$13.9950pcs$699.513.9%$97.24Top 20 Profitable New Products
Most profitable new products ranked by profit value. Only includes newly released products with positive profitability and active sales.
B0FBRM79C5SMARTAKE2025-08-18Yes$13.9950pcs$699.513.9%$97.24#New Product Success Rates
Listing结论很明确：这个市场不值得进入，已经进入高风险价格战区。 新品牌新上架产品里只有20%能盈利，80%亏损；且当前样本里能赚钱的只有 SMARTAKE 的 B0FBRM79C5，其他新品牌/新ASIN几乎都在失败，说明不是“普通可做”，而是必须靠差异化+品牌力+更高投入才能勉强切入。
New products success rate.
What is the ratio of profitable products
Profitable (Unidentifiable released date)Profitable (Old product)Profitable (New product)Profitable (New product on old listing)New products but non profitableProfitable new products divide by brands
What is the ratio of different brands owning all profitable new products
SMARTAKENonprofitable new products divide by brands
What is the ratio of different brands owning all nonprofitable new products
SorcristyQianyuSMARTAKE#Success Rate by Entry Time
Listing这个市场不值得进入，已经接近/进入价格战区，小品牌和大品牌都不应该贸然进场。 近端新品牌里，2025年只有 SMARTAKE 1 个新品盈利、1 个亏损；到 2026 年新品牌连续出现 3 个亏损新品，新增动作在变多，但赚钱能力在变差。
How many products released each year
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
How many products released each month
Y-axis is product counts. X-axis is time period. For each time period, there are 2 column, each column is a released type of a product. Columns are in following orders: New product, New product on old listing
#Net Profit Margins by Entry Time
Different profit ratios of products released in year
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2022 0 0 0 0 0 0 0 0 2023 0 0 0 0 0 0 0 0 2024 0 0 0 0 0 0 0 0 2025 0 0 0 1 0 0 0 1 2026 0 0 0 0 0 0 0 3 ≥ 10% Profitable< 10% UnprofitableUnidentifiableDifferent profit ratios of products released in month
Header is the profit ratios and first column is different time period. Each cells includes how many products are relased at the specific timerange and has a corresponding profit ratios. Only profitable and with active sales (more than 100 pcs in 3 months) will be considered. Any products without sufficient sold units in 3 months will be marked as 'other'.
Time/Profit% x < -10.0% -10.0% <= x < 0.0% 0.0% <= x < 10.0% 10.0% <= x < 20.0% 20.0% <= x < 30.0% 30.0% <= x < 40.0% x >= 40.0% other 2025/7 0 0 0 0 0 0 0 0 2025/8 0 0 0 1 0 0 0 1 2025/9 0 0 0 0 0 0 0 0 2025/10 0 0 0 0 0 0 0 0 2025/11 0 0 0 0 0 0 0 0 2025/12 0 0 0 0 0 0 0 0 2026/1 0 0 0 0 0 0 0 3 2026/2 0 0 0 0 0 0 0 0 2026/3 0 0 0 0 0 0 0 0 2026/4 0 0 0 0 0 0 0 0 2026/5 0 0 0 0 0 0 0 0 2026/6 0 0 0 0 0 0 0 0 ≥ 10% Profitable< 10% UnprofitableUnidentifiable#Case Study
Success CasesSMARTAKEB0FBRM79C5 (4.7/5 (226 Reviews))SMARTAKE Money Bags with Zipper, DIY Labels, 11.5 x 6.2 Inches, 4-Pack
This listing is deemed profitablePrice (USD)$13.99Released TypeNew Release (2025-08-18)Brand is a new entry in this marketSize and Weight29.7 x 17.9 x 2.4 cm, 281.00gProfitable Factors
Based on old ASINDistinct functions and featuresUnique appearance designDesign & Appearance
黑色PU皮质款在同类透明PVC零钱袋中更显稳重，偏办公收纳风格。, 11.5 x 6.2 英寸的较大尺寸，搭配前置透明标签窗和拉链结构，外观更接近高端办公收纳袋而非普通零钱信封。Key Buying Motive
PU皮革外层+防水防油+内衬防刮，兼顾质感和保护性；可替换标签卡槽便于快速分类。Target Customers
适合需要按收据、票据、现金和小物分类管理的办公室用户、差旅收纳用户，以及偏好皮质外观的收纳人群。Early Investment
Investment
Monthly Revenue (Recent) (USD)$699.5050 sold in the past 30 days · as of 2026年7月Net Profit Margin
Sea Freight10.34% / 13.90%Peak / Non PeakRail Freight- / -Peak / Non PeakAir Freight0.56% / 4.13%Peak / Non PeakSales & BSR Performance